SMS Aarhus ApS
Private limited companyCVR 41969520SkødstrupActive
SMS Aarhus ApS is a private limited company, based in Skødstrup, active in planning and design of advertising campaigns, founded in 2020. Equity was negative at the end of 2026 (−DKK 184k). The company went from a profit in 2025 to a loss of DKK 2,477 in 2026.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 114% (2025 → 2026), to −DKK 1,000.
- Net profit went from a profit of DKK 3,930 to a loss of DKK 2,477 (2025 → 2026).
Employees
- 1 fewer employees than a year earlier: 2 (03/2024) against 3 (03/2023).
Registrations, last 24 months
- 14/02/2025: Moved to Grenåvej 647C, 8541 Skødstrup
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 51 | 472 | 490 | 375 | 7 | −1 | −113.9% |
| Operating profit (EBIT) | −3 | −69 | −39 | −104 | 7 | −1 | −113.9% |
| Profit before tax | −3 | −70 | −43 | −109 | 4 | −2 | −163% |
| Net profit | −2 | −55 | −36 | −132 | 4 | −2 | −163% |
| Total assets | 70 | 89 | 74 | 17 | 0 | 0 | – |
| Equity | 38 | −17 | −53 | −185 | −181 | −184 | −1.4% |
| Liabilities | 32 | 106 | 127 | 202 | 181 | 184 | +1.4% |
| Cash and cash equivalents | 44 | 0 | – | – | – | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresNegative equity
Equity was −DKK 184k at the end of 2026.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 03/09/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 13/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 12/11/2024 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 29/09/2023 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 26/10/2022 | The company | PDF not statedXBRL |
| 2021 | 22/12/2020 – 30/06/2021 | 30/09/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 63,106of 69,742 Better than 10% | No. 63,450of 69,964 Better than 9% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 607of 633 Better than 4% | No. 586of 634 Better than 8% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 31,141of 33,588 Better than 7% | No. 29,940of 33,687 Better than 11% |
| All companies of type ApS66,508 companies in the comparison | No. 60,656of 66,379 Better than 9% | No. 59,831of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- SMS Aarhus ApS−DKK 1,000
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- SMS Aarhus ApS−DKK 2,477
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- SMS Aarhus ApS−DKK 184k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- SMS Aarhus ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Cammilla Maalue Laursen25%
- Kasper Juhl Baluch25%
- Harlekin Aarhus ApS50%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Cammilla Maalue Laursen | Director | 22/12/2020 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Martin Uhre Hauge | Board member | 22/12/2020 |
| Cammilla Maalue Laursen | Board member | 22/12/2020 |
| Kasper Helligsøe Hauge | Chair of the board | 22/12/2020 |
| Kasper Juhl Baluch | Board member | 22/12/2020 |
- Founders
- Cammilla Maalue Laursen, Kasper Juhl Baluch, Harlekin Aarhus ApS
Signing rule: Selskabet tegnes af den samlede bestyrelse.
Address and production units
1 active production unitsGrenåvej 647C
8541 Skødstrup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SMS Aarhus ApS | Grenåvej 647C, 8541 Skødstrup | 2 | 1026617398 |
Purpose
Selskabets formål er primært ydelse af konsulentbistand, serviceydelser og dermed beslægtede aktiviteter, sekundært at besidde kapitalandele i andre selskaber.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2025 published
- AddressMoved to Grenåvej 647C, 8541 Skødstrup
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20222 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Grenåvej 647C, 8541 Skødstrup
20212 changesaccounts 1 · address 1
- AccountsAnnual report for 2021 published
- AddressMoved to Grenåvej 647C, 8541 Skødstrup
20209 changesfounded 1 · management 5 · ownership 3
- FoundedRegistered as SMS Aarhus ApS
- ManagementMartin Uhre Hauge appointed board member
- ManagementCammilla Maalue Laursen appointed director
- ManagementCammilla Maalue Laursen appointed board member
- ManagementKasper Helligsøe Hauge appointed chair of the board
- ManagementKasper Juhl Baluch appointed board member
- OwnershipCammilla Maalue Laursen registered as owner (25%)
- OwnershipKasper Juhl Baluch registered as owner (25%)
- OwnershipHARLEKIN AARHUS ApS registered as owner (50%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Same people in management
- Mko ApSvia Kasper Helligsøe Hauge
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.