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River Online ApS

Private limited companyCVR 36489987Odense CActive

River Online ApS is a private limited company, based in Odense C, active in planning and design of advertising campaigns, founded in 2015. Equity was negative at the end of 2025 (−DKK 1.2m). The company made a loss in both 2024 and 2025, most recently DKK 4.3m. Gross profit is higher than that of 80% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 6.5m+41% vs. 2024
Net profit−DKK 4.3m−769.3% vs. 2024
Equity−DKK 1.2m−139.5% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 41% (2024 → 2025), to DKK 6.5m.
  • The loss grew: from DKK 494k to DKK 4.3m (2024 → 2025).
  • Equity turned negative: −DKK 1.2m (2024 → 2025).

Employees

  • 4 fewer employees than a year earlier: 7 (07/2026) against 11 (07/2025).

Management and owners, last 24 months

  • No longer registered as owner: Thomas Muus Holding ApS (30/06/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for River Online ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit10,74512,7267,8456,3324,6046,491+41%
Operating profit (EBIT)3,2153,722−26344−441−4,905−1,013.2%
Profit before tax3,2293,704−116229−364−4,932−1,254.3%
Net profit2,5082,882−113245−494−4,296−769.3%
Total assets8,1038,8987,9107,5976,6473,804−42.8%
Equity2,5592,9412,8283,0733,078−1,217−139.5%
Liabilities5,5445,9585,0824,5253,5685,022+40.7%
Cash and cash equivalents4,3783,33619985232344+48.1%
Average number of employees151718121012+20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.2m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for River Online ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202512/01/2026The companyPDF not statedXBRL
202401/07/2023 – 30/06/202428/01/2025The companyPDFXBRL
202301/07/2022 – 30/06/202316/01/2024The companyPDFXBRL
202201/07/2021 – 30/06/202204/01/2023The companyPDFXBRL
202101/07/2020 – 30/06/202113/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202019/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 6.5mNo. 147 of 715
Better than 80% of the companies in the industry
Equity−DKK 1.2mNo. 703 of 716
Better than 2% of the companies in the industry
Number of employees7No. 108 of 716
Better than 85% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,606of 69,742
Better than 86%
No. 67,498of 69,964
Better than 4%
Same industry and fewer than 20 employees634 companies in the comparison
No. 72of 633
Better than 89%
No. 623of 634
Better than 2%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 6,798of 33,588
Better than 80%
No. 32,068of 33,687
Better than 5%
All companies of type ApS66,508 companies in the comparison
No. 10,379of 66,379
Better than 84%
No. 64,018of 66,505
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. River Online ApSDKK 6.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. River Online ApS−DKK 4.3m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. River Online ApS−DKK 1.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. River Online ApS7
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • River Online Group ApS66.67%
  • River Partners DK ApS25%
River Online ApS

Management

2 active registrations

Executive management

Executive management at River Online ApS
NameRoleAppointed
Lars JuhlDirector11/08/2016
Anders Hviid KühnelDirector05/09/2022
Founders
River Invest ApS
Former management (4)
Former management at River Online ApS
NameRoleAppointedResigned
Jesper Riber JensenDirector05/01/201511/08/2016
Jesper Riber JensenCEO01/10/201806/10/2021
Pernille France AndersenCEO06/10/202114/02/2022
Jesper Riber JensenCEO14/02/202205/09/2022

Signing rule: Selskabet tegnes af én direktør alene.

Address and production units

2 active production units

Havnegade 34A
5000 Odense C

Odense Municipality · Postcode 5000

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
RIVER ONLINE ApSHavnegade 34A, 5000 Odense C21020061371
River Online ApSFredrikstadvej 1, 9200 Aalborg SV11021488115

Purpose

Selskabets formål er salg af markedsføringsydelser, handel og dermed beslægtet formål efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20262 changesownership 1 · accounts 1
  • THOMAS MUUS HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changescapital 1 · ownership 1 · address 1 · accounts 1
  • Share capital changed from 50,000 DKK to 53,571 DKK
  • THOMAS MUUS HOLDING ApS registered as owner (10%)
  • Moved to Havnegade 34A, 5000 Odense C
  • Annual report for 2022 published
20224 changesmanagement 4
  • Anders Hviid Kühnel appointed director
  • Jesper Riber Jensen stepped down as ceo
  • Jesper Riber Jensen appointed ceo
  • Pernille France Andersen stepped down as ceo
20214 changesaccounts 1 · address 1 · management 2
  • Annual report for 2021 published
  • Moved to Banegårdspladsen 4, 6000 Kolding
  • Pernille France Andersen appointed ceo
  • Jesper Riber Jensen stepped down as ceo
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changemanagement 1
  • Jesper Riber Jensen appointed ceo
20171 changeaddress 1
  • Moved to Banegårdspladsen 4, 6000 Kolding
20167 changesownership 4 · management 2 · address 1
  • River Online Group ApS registered as owner (66.67%)
  • River Partners DK ApS registered as owner (25%)
  • River Partners Holding ApS is no longer registered as owner
  • RIVER INVEST ApS is no longer registered as owner
  • Lars Juhl appointed director
  • Jesper Riber Jensen stepped down as director
  • Moved to Jernbanegade 25, 1, 6000 Kolding
20154 changesownership 2 · founded 1 · management 1
  • River Partners Holding ApS registered as owner (10%)
  • Registered as RIVER ONLINE ApS
  • Jesper Riber Jensen appointed director
  • RIVER INVEST ApS registered as owner (90%)

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction