Rebels7 ApS
Private limited companyCVR 34879214Odense SActive
Rebels7 ApS is a private limited company, based in Odense S, active in planning and design of advertising campaigns, founded in 2012. After a loss in 2024, the company made a profit of DKK 99,160 in 2025. Equity grew to DKK 150k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 71% (2024 → 2025), to DKK 633k.
- Net profit went from a loss of DKK 142k to a profit of DKK 99,160 (2024 → 2025).
- Equity rose 193% (2024 → 2025), to DKK 150k.
Employees
- 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 675 | 1,008 | 739 | not stated | not stated | not stated | – |
| Gross profit | 150 | 633 | 366 | 415 | 369 | 633 | +71.4% |
| Operating profit (EBIT) | 135 | −15 | 114 | 89 | −142 | 101 | +171% |
| Profit before tax | 135 | 83 | 112 | 86 | −142 | 99 | +169.7% |
| Net profit | 105 | 63 | 87 | 66 | −142 | 99 | +169.7% |
| Total assets | 417 | 298 | 429 | 758 | 177 | 332 | +87.5% |
| Equity | 210 | 217 | 246 | 255 | 51 | 150 | +193.3% |
| Liabilities | 207 | 81 | 183 | 504 | 126 | 182 | +44.3% |
| Cash and cash equivalents | 274 | 192 | 157 | 131 | 66 | 182 | +176.2% |
| Average number of employees | – | – | – | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 06/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 05/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 21/02/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/02/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,767of 69,742 Better than 26% | No. 52,550of 69,964 Better than 25% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 496of 633 Better than 22% | No. 451of 634 Better than 29% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 26,537of 33,579 Better than 21% | No. 25,039of 33,678 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 49,811of 66,379 Better than 25% | No. 48,664of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Rebels7 ApSDKK 633k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Rebels7 ApSDKK 99,160
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Rebels7 ApSDKK 150k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Rebels7 ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Tue Paulsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Tue Paulsen | Director | 05/12/2012 |
- Founders
- TP Holding Odense ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tina Bossen | Director | 01/06/2013 | 30/06/2020 |
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsToftevænget 5
5260 Odense S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| REBELS7 ApS | Toftevænget 5, Højby, 5260 Odense S | 2 | 1018112562 |
Purpose
Selskabets formål er at drive reklame og marketing virksomhed og hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesindustry 1 · name 1 · accounts 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- NameName changed from BRANDS BY BOSSEN ApS to REBELS7 ApS
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changesmanagement 1 · ownership 1
- ManagementTina Bossen stepped down as director
- OwnershipTina Bossen is no longer registered as owner
20171 changeaddress 1
- AddressMoved to Toftevænget 5, Højby, 5260 Odense S
20154 changesownership 4
- OwnershipTue Paulsen registered as owner (100%)
- OwnershipTue Paulsen is no longer registered as owner
- OwnershipTue Paulsen registered as owner (25%)
- OwnershipTina Bossen registered as owner (66.67%)
20141 changeaddress 1
- AddressMoved to Nedergade 35C, 1. tv, 5000 Odense C
20132 changesaddress 1 · management 1
- AddressMoved to Lille Gråbrødrestræde 1, 2, 5000 Odense C
- ManagementTina Bossen appointed director
20122 changesfounded 1 · management 1
- FoundedRegistered as BRANDS BY BOSSEN ApS
- ManagementTue Paulsen appointed director
Related companies
Same industry in Odense
- Nørgård Mikkelsen A/S75 employees
- The Unicorn A/S33 employees
- Step A/S25 employees
- Marginal Reklamebureau ApS17 employees
- MDK Media ApS14 employees
- Mack Media ApS11 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.