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Rebel Penguin ApS

Private limited companyCVR 33375255København NActive

Rebel Penguin ApS is a private limited company, based in København N, active in planning and design of advertising campaigns, founded in 2010. The company went from a profit in 2024 to a loss of DKK 19m in 2025. With 65 employees, the company is about 22 times larger than the industry median. Equity fell to DKK 59.3m in 2025.

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Key figures · financial year 2025

Gross profitDKK 41.8m−50.2% vs. 2024
Net profit−DKK 19m−168.5% vs. 2024
EquityDKK 59.3m−23.1% vs. 2024
Employees65latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 50% (2024 → 2025), to DKK 41.8m.
  • Net profit went from a profit of DKK 27.7m to a loss of DKK 19m (2024 → 2025).
  • Equity fell 23% (2024 → 2025), to DKK 59.3m.

Employees

  • 17 fewer employees than a year earlier: 65 (08/2026) against 82 (08/2025).

Management and owners, last 24 months

  • New in management: Mads Haugegaard Albrechtsen (director, 23/04/2025).
  • Stepped down: Anders Schæffer Heering (director, 23/04/2025) and Mads Haugegaard Albrechtsen (director, 31/08/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
EquityNet profit
Financial figures for Rebel Penguin ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit27,60936,03662,84377,96483,89541,774−50.2%
Operating profit (EBIT)7,5055,09322,33227,03934,923−25,428−172.8%
Profit before tax7,2834,75221,49626,66435,656−26,638−174.7%
Net profit5,7673,50816,43119,99427,708−18,991−168.5%
Total assets31,71744,64471,730102,290129,203110,035−14.8%
Equity11,32815,52433,11053,38977,12059,323−23.1%
Liabilities18,92927,66237,17848,08151,50550,712−1.5%
Cash and cash equivalents2,7226,27110,92612,95919,3726,194−68%
Average number of employees464857647054−22.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Rebel Penguin ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202107/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 41.8mNo. 24 of 715
Better than 97% of the companies in the industry
EquityDKK 59.3mNo. 8 of 716
Better than 99% of the companies in the industry
Number of employees65No. 20 of 716
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,176of 4,412
Better than 51%
No. 1,060of 4,466
Better than 76%
Same industry and 50–199 employees24 companies in the comparison
No. 16of 24
Better than 35%
No. 5of 24
Better than 83%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,706of 24,791
Better than 93%
No. 2,044of 24,909
Better than 92%
All companies of type ApS66,508 companies in the comparison
No. 919of 66,379
Better than 99%
No. 1,806of 66,505
Better than 97%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Rebel Penguin ApSDKK 41.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Rebel Penguin ApS−DKK 19m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Rebel Penguin ApSDKK 59.3m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Rebel Penguin ApS65
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Innovation Labs Ltd.100%
Rebel Penguin ApS

Management

1 active registrations

Executive management

Executive management at Rebel Penguin ApS
NameRoleAppointed
Jonas WarrerCEO27/03/2015
Founders
Frederik Cardel Falbe-Hansen, Jonas Warrer
Former management (10)
Former management at Rebel Penguin ApS
NameRoleAppointedResigned
Frederik Cardel Falbe-HansenDirector15/12/201029/01/2015
Jonas WarrerDirector15/12/201026/03/2015
Jonas WarrerBoard member27/03/201526/09/2017
Morten StrømstedChair of the board27/03/201526/09/2017
Peter KorsholmBoard member27/03/201526/09/2017
Anders Schæffer HeeringDirector01/05/201523/04/2025
Tobias Christopher Arroyave KøbkeBoard member17/12/201526/09/2017
Lars Kristian RunovBoard member17/12/201526/09/2017
Jakob Eggert Roed JakobsenBoard member17/12/201526/09/2017
Mads Haugegaard AlbrechtsenDirector23/04/202531/08/2026

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Nannasgade 28
2200 København N

København Municipality · Postcode 2200

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
REBEL PENGUIN ApSNannasgade 28, 2200 København N651016530731

Purpose

Selskabets formål er at drive hjemmesider med sportsresultater og relaterede ydelser.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
20262 changesmanagement 1 · accounts 1
  • Mads Haugegaard Albrechtsen stepped down as director
  • Annual report for 2025 published
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2024 published
  • Mads Haugegaard Albrechtsen appointed director
  • Anders Schæffer Heering stepped down as director
  • Industry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · industry 1
  • Annual report for 2023 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20178 changesmanagement 6 · ownership 2
  • Tobias Christopher Arroyave Købke stepped down as board member
  • Lars Kristian Runov stepped down as board member
  • Jakob Eggert Roed Jakobsen stepped down as board member
  • Jonas Warrer stepped down as board member
  • Morten Strømsted stepped down as chair of the board
  • Peter Korsholm stepped down as board member
  • Innovation Labs Ltd. registered as owner (100%)
  • REBEL PENGUIN HOLDING ApS is no longer registered as owner
201513 changesmanagement 10 · address 1 · industry 1 · ownership 1
  • Tobias Christopher Arroyave Købke appointed board member
  • Lars Kristian Runov appointed board member
  • Jakob Eggert Roed Jakobsen appointed board member
  • Moved to Nannasgade 28, 2200 København N
  • Industry changed to Webportaler (631200)
  • Anders Schæffer Heering appointed director
  • Jonas Warrer appointed ceo
  • Jonas Warrer appointed board member
  • Morten Strømsted appointed chair of the board
  • Peter Korsholm appointed board member
  • REBEL PENGUIN HOLDING ApS registered as owner (100%)
  • Jonas Warrer stepped down as director
  • Frederik Cardel Falbe-Hansen stepped down as director
20122 changesaddress 1 · name 1
  • Moved to Enghavevej 40, 4. th, 1674 København V
  • Name changed from REBEL PENGUIN 2 ApS to REBEL PENGUIN ApS
20103 changesfounded 1 · management 2
  • Registered as REBEL PENGUIN 2 ApS
  • Jonas Warrer appointed director
  • Frederik Cardel Falbe-Hansen appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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