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Pravda A/S

Public limited companyCVR 10633397Aarhus CActive

Pravda A/S is a public limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 1987. Net profit rose 268% from 2025 to 2026, ending at DKK 2.7m. With 28 employees, the company is about 9 times larger than the industry median. Equity grew to DKK 7.2m in 2026.

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Key figures · financial year 2026

Gross profitDKK 22.6m+17% vs. 2025
Net profitDKK 2.7m+267.6% vs. 2025
EquityDKK 7.2m+45.1% vs. 2025
Employees28latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit rose 17% (2025 → 2026), to DKK 22.6m.
  • Net profit rose 268% (2025 → 2026), to DKK 2.7m.
  • Equity rose 45% (2025 → 2026), to DKK 7.2m.

Employees

  • 1 fewer employees than a year earlier: 28 (08/2026) against 29 (08/2025).

Management and owners, last 24 months

  • New in management: Sune Busk (board member, 16/09/2025) and Stig Holst Hartwig (chair of the board, 16/09/2025).
  • Stepped down: Eskil Bielefeldt (board member, 02/09/2025) and Sune Busk (chair of the board, 15/09/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202120222023202420252026
EquityNet profit
Financial figures for Pravda A/S
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit18,03419,00623,50619,82319,36122,649+17%
Operating profit (EBIT)6,1164,7724,771−2,0311,0953,622+230.8%
Profit before tax6,0634,7104,745−2,0551,0133,583+253.7%
Net profit4,7173,6303,681−1,6457442,735+267.6%
Total assets15,40412,50314,7358,5158,01911,483+43.2%
Equity9,2408,1708,8514,2064,9497,184+45.1%
Liabilities6,1274,2995,7854,3093,0704,207+37%
Cash and cash equivalents9,1035,2234,3901,6074602,340+408.8%
Average number of employees21––3427270%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202120222023202420252026
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Pravda A/S
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202604/09/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202503/09/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202417/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202331/08/2023The companyPDFXBRL
202201/07/2021 – 30/06/202226/09/2022The companyPDFXBRL
202101/07/2020 – 30/06/202123/09/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202530354009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 22.6mNo. 48 of 715
Better than 93% of the companies in the industry
EquityDKK 7.2mNo. 59 of 716
Better than 92% of the companies in the industry
Number of employees28No. 47 of 716
Better than 94% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,332of 9,892
Better than 76%
No. 3,855of 9,922
Better than 61%
Same industry and 20–49 employees56 companies in the comparison
No. 20of 56
Better than 65%
No. 13of 56
Better than 78%
Companies that are at least 30 years old10,276 companies in the comparison
No. 2,595of 10,152
Better than 74%
No. 5,468of 10,275
Better than 47%
All companies of type A/S18,025 companies in the comparison
No. 5,418of 17,786
Better than 70%
No. 10,076of 18,024
Better than 44%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Pravda A/SDKK 22.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Pravda A/SDKK 2.7m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Pravda A/SDKK 7.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Pravda A/S28
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mem Holding 2010 ApS10%
  • Sune Busk Holding ApS10%
  • Karim Frølund Holding ApS10%
  • Mette Hejl Holding ApS66.67%
Pravda A/S

Management

6 active registrations

Executive management

Executive management at Pravda A/S
NameRoleAppointed
Mette HejlDirector21/03/2024

Board of directors

Board of directors at Pravda A/S
NameRoleAppointed
Karim Frølund JarrarBoard member30/09/2021
Michael Bechara EgBoard member01/09/2023
Mette HejlBoard member21/03/2024
Sune BuskBoard member16/09/2025
Stig Holst HartwigChair of the board16/09/2025
Founders
Jørgen Kristen Gram Holst, Steffen Ebdrup, Thorkild Rydahl
Former management (36)
Former management at Pravda A/S
NameRoleAppointedResigned
Jørgen Kristen Gram HolstBoard member10/02/198718/05/1987
Steffen EbdrupBoard member10/02/198718/05/1987
Steffen EbdrupDirector10/02/198718/05/1987
Thorkild RydahlBoard member10/02/198718/05/1987
Jan Rau JacobsenBoard member10/02/198729/10/2003
Hans-Henrik Dietz-OlsenBoard member10/02/198715/08/2002
Hans-Henrik Dietz-OlsenDirector10/02/198722/10/2002
Elsebeth WaltherBoard member10/02/198713/11/1990
Gitte Toft Dietz-OlsenBoard member10/02/198715/12/1997
Ole Eskild-JensenBoard member10/02/198701/12/1995
Ole Eskild-JensenDirector10/02/198701/12/1995
Anne Teglgaard Eskild-JensenBoard member10/02/198701/12/1995
Peter ReimerBoard member15/12/199704/04/2006
Christian WeitemeyerBoard member21/01/200013/06/2005
Peter ReimerCEO22/10/200205/04/2005
Steen Runge KristiansenChair of the board29/10/200313/06/2005
Søren BechmannDirector05/04/200515/01/2007
Flemming JensenChair of the board13/06/200524/07/2006
Søren BechmannBoard member13/06/200515/01/2007
Hans Henrik RuusBoard member04/04/200620/10/2006
Mette HejlBoard member04/04/200631/08/2023
Klaus ZartovChair of the board10/08/200610/04/2007
Mette HejlDirector05/03/200701/09/2023
Kristian WindChair of the board10/04/200730/11/2009
Michael Bechara EgChair of the board18/03/201331/08/2023
Stine HejlBoard member18/03/201331/03/2014
Thomas LadefogedBoard member31/03/201426/09/2016
Kasper UrthBoard member31/03/201421/05/2019
Michael Lyder AndersenBoard member31/03/201429/08/2017
Malene KorsholmBoard member01/03/201812/12/2022
Eskil BielefeldtBoard member21/05/201902/09/2025
Sune BuskBoard member30/09/202120/03/2024
Niels Olaf AhrengotBoard member20/01/202230/05/2023
Mette HejlChair of the board01/09/202320/03/2024
Mark FrihagenDirector01/09/202321/03/2024
Sune BuskChair of the board21/03/202415/09/2025

Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsesformanden eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Nørreport 19
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
PRAVDA A/SNørreport 19, 8000 Aarhus C281000109491

Purpose

Selskabets formål er at drive marketing- og reklamebureauvirksomhed

The purpose is quoted from the register in Danish.

Changes year by year

116 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20256 changesmanagement 4 · accounts 1 · industry 1
  • Stig Holst Hartwig appointed chair of the board
  • Sune Busk appointed board member
  • Sune Busk stepped down as chair of the board
  • Annual report for 2025 published
  • Eskil Bielefeldt stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
202410 changesaccounts 1 · ownership 3 · management 6
  • Annual report for 2024 published
  • METTE HEJL HOLDING ApS registered as owner (66.67%)
  • FRIHE Holding ApS is no longer registered as owner
  • METTE HEJL HOLDING ApS is no longer registered as owner
  • Mette Hejl appointed board member
  • Sune Busk appointed chair of the board
  • Mette Hejl appointed director
  • Mark Frihagen stepped down as director
  • Mette Hejl stepped down as chair of the board
  • Sune Busk stepped down as board member
202312 changesaddress 1 · management 7 · ownership 3 · accounts 1
  • Moved to Nørreport 19, 8000 Aarhus C
  • Michael Bechara Eg appointed board member
  • Mette Hejl appointed chair of the board
  • Mark Frihagen appointed director
  • Mette Hejl stepped down as director
  • METTE HEJL HOLDING ApS registered as owner (50%)
  • FRIHE Holding ApS registered as owner (10%)
  • Michael Bechara Eg stepped down as chair of the board
  • Mette Hejl stepped down as board member
  • METTE HEJL HOLDING ApS is no longer registered as owner
  • Annual report for 2023 published
  • Niels Olaf Ahrengot stepped down as board member
20226 changesmanagement 2 · ownership 3 · accounts 1
  • Malene Korsholm stepped down as board member
  • METTE HEJL HOLDING ApS registered as owner (66.67%)
  • Malene Korsholm Holding ApS is no longer registered as owner
  • METTE HEJL HOLDING ApS is no longer registered as owner
  • Annual report for 2022 published
  • Niels Olaf Ahrengot appointed board member
20217 changesmanagement 2 · ownership 4 · accounts 1
  • Karim Frølund Jarrar appointed board member
  • Sune Busk appointed board member
  • Sune Busk Holding ApS registered as owner (10%)
  • METTE HEJL HOLDING ApS registered as owner (50%)
  • Karim Frølund Holding ApS registered as owner (10%)
  • METTE HEJL HOLDING ApS is no longer registered as owner
  • Annual report for 2021 published
20192 changesmanagement 2
  • Eskil Bielefeldt appointed board member
  • Kasper Urth stepped down as board member
20184 changesmanagement 1 · ownership 3
  • Malene Korsholm appointed board member
  • METTE HEJL HOLDING ApS registered as owner (66.67%)
  • Malene Korsholm Holding ApS registered as owner (10%)
  • METTE HEJL HOLDING ApS is no longer registered as owner
20174 changesownership 3 · management 1
  • METTE HEJL HOLDING ApS registered as owner (90%)
  • MICHAEL LYDER HOLDING ApS is no longer registered as owner
  • METTE HEJL HOLDING ApS is no longer registered as owner
  • Michael Lyder Andersen stepped down as board member
20161 changemanagement 1
  • Thomas Ladefoged stepped down as board member
20146 changesownership 2 · management 4
  • MICHAEL LYDER HOLDING ApS registered as owner (10%)
  • METTE HEJL HOLDING ApS registered as owner (66.67%)
  • Kasper Urth appointed board member
  • Michael Lyder Andersen appointed board member
  • Thomas Ladefoged appointed board member
  • Stine Hejl stepped down as board member
20133 changesmerger 1 · management 2
  • Merger registered in CVR
  • Stine Hejl appointed board member
  • Michael Bechara Eg appointed chair of the board
20101 changeownership 1
  • MEM HOLDING 2010 ApS registered as owner (10%)
20091 changemanagement 1
  • Kristian Wind stepped down as chair of the board
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20075 changesmanagement 5
  • Kristian Wind appointed chair of the board
  • Klaus Zartov stepped down as chair of the board
  • Mette Hejl appointed director
  • Søren Bechmann stepped down as board member
  • Søren Bechmann stepped down as director
20067 changesmanagement 6 · name 1
  • Hans Henrik Ruus stepped down as board member
  • Klaus Zartov appointed chair of the board
  • Flemming Jensen stepped down as chair of the board
  • Name changed from PP/PARTNERS MARKETING & REKLAME A/S to PRAVDA A/S
  • Hans Henrik Ruus appointed board member
  • Mette Hejl appointed board member
  • Peter Reimer stepped down as board member
20056 changesmanagement 6
  • Søren Bechmann appointed board member
  • Flemming Jensen appointed chair of the board
  • Steen Runge Kristiansen stepped down as chair of the board
  • Christian Weitemeyer stepped down as board member
  • Søren Bechmann appointed director
  • Peter Reimer stepped down as ceo
20032 changesmanagement 2
  • Steen Runge Kristiansen appointed chair of the board
  • Jan Rau Jacobsen stepped down as board member
20023 changesmanagement 3
  • Peter Reimer appointed ceo
  • Hans-Henrik Dietz-Olsen stepped down as director
  • Hans-Henrik Dietz-Olsen stepped down as board member
20001 changemanagement 1
  • Christian Weitemeyer appointed board member
19992 changesname 1 · address 1
  • Name changed from P/P/PARTNERS MARKETING & REKLAME A/S to PP/PARTNERS MARKETING & REKLAME A/S
  • Moved to Fredens Torv 8, 2, 8000 Aarhus C
19972 changesmanagement 2
  • Peter Reimer appointed board member
  • Gitte Toft Dietz-Olsen stepped down as board member
19953 changesmanagement 3
  • Anne Teglgaard Eskild-Jensen stepped down as board member
  • Ole Eskild-Jensen stepped down as director
  • Ole Eskild-Jensen stepped down as board member
19941 changecapital 1
  • Share capital changed from 300,000 DKK to 500,000 DKK
19901 changemanagement 1
  • Elsebeth Walther stepped down as board member
198718 changesname 1 · management 16 · founded 1
  • Name changed from JUT NR. 8707 A/S to P/P/PARTNERS MARKETING & REKLAME A/S
  • Thorkild Rydahl stepped down as board member
  • Steffen Ebdrup stepped down as director
  • Jørgen Kristen Gram Holst stepped down as board member
  • Steffen Ebdrup stepped down as board member
  • Registered as JUT NR. 8707 A/S
  • Thorkild Rydahl appointed board member
  • Steffen Ebdrup appointed director
  • Jørgen Kristen Gram Holst appointed board member
  • Steffen Ebdrup appointed board member
  • Anne Teglgaard Eskild-Jensen appointed board member
  • Ole Eskild-Jensen appointed director
  • Ole Eskild-Jensen appointed board member
  • Gitte Toft Dietz-Olsen appointed board member
  • Elsebeth Walther appointed board member
  • Hans-Henrik Dietz-Olsen appointed director
  • Hans-Henrik Dietz-Olsen appointed board member
  • Jan Rau Jacobsen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction