Poc ApS
Private limited companyCVR 28282567KoldingActive
Poc ApS is a private limited company, based in Kolding, active in retail sale of sports and leisure equipment, founded in 2004. Net profit fell 65% from 2024 to 2025, ending at DKK 120k. Equity grew to DKK 696k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 41% (2024 → 2025), to DKK 663k.
- Net profit fell 65% (2024 → 2025), to DKK 120k.
- Equity rose 21% (2024 → 2025), to DKK 696k.
Employees
- 2 more employees than a year earlier: 4 (08/2026) against 2 (08/2025).
Management and owners, last 24 months
- New owners registered: Noget til ApS (31/08/2026).
Registrations, last 24 months
- 20/05/2026: Moved to Eliassensvej 100D, 6000 Kolding
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 443 | 1,125 | 663 | −41.1% |
| Operating profit (EBIT) | −227 | 426 | 150 | −64.9% |
| Profit before tax | −290 | 339 | 129 | −61.9% |
| Net profit | −290 | 339 | 120 | −64.7% |
| Total assets | 1,365 | 1,963 | 1,279 | −34.8% |
| Equity | 138 | 577 | 696 | +20.7% |
| Liabilities | 1,228 | 1,386 | 583 | −57.9% |
| Cash and cash equivalents | 16 | 263 | 155 | −41% |
| Average number of employees | 2 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2019, 2020, 2021, 2022, 2023 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 19/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/07/2025 | The company | PDFXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 21/06/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,197of 69,742 Better than 27% | No. 38,296of 69,964 Better than 45% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 184of 248 Better than 26% | No. 145of 248 Better than 42% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 20,234of 24,787 Better than 18% | No. 19,485of 24,905 Better than 22% |
| All companies of type ApS66,508 companies in the comparison | No. 49,265of 66,379 Better than 26% | No. 34,161of 66,505 Better than 49% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Poc ApSDKK 663k
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Poc ApSDKK 120k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Poc ApSDKK 696k
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Poc ApS4
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sofus Stålorm Holding Aps33.33%
- Noget til ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Peter Hjertebjerg Jørgensen | Director | 19/11/2004 |
- Founders
- Peter Hjertebjerg Jørgensen, Tine Sebæk Larsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tine Sebæk Larsen | Director | 19/11/2004 | 01/12/2015 |
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsEliassensvej 100D
6000 Kolding
| Production unit | Address | Employees | P number |
|---|---|---|---|
| POC ApS | Eliassensvej 100D, 6000 Kolding | 4 | 1010955544 |
Purpose
Selskabets formål er at drive virksomhed med handel, herunder værdipapirhandel, samt forlagsvirksomhed og anden hermed forbunden virksomhed - eventuelt via kapitalbesiddelse i andre selskaber.
The purpose is quoted from the register in Danish.
Changes year by year
26 registered events20263 changesownership 1 · address 1 · accounts 1
- OwnershipNoget til ApS registered as owner (33.33%)
- AddressMoved to Eliassensvej 100D, 6000 Kolding
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20231 changeaddress 1
- AddressMoved to Hejrevang 24, 3450 Allerød
20193 changesownership 2 · accounts 1
- OwnershipTiviru ApS registered as owner (33.33%)
- OwnershipTiviru ApS is no longer registered as owner
- AccountsAnnual report for 2018 published
20182 changesownership 2
- OwnershipSofus Stålorm Holding Aps registered as owner (33.33%)
- OwnershipPeter Hjertebjerg Jørgensen is no longer registered as owner
20172 changesaddress 1 · industry 1
- AddressMoved to H.J. Holst Vej 14, 2610 Rødovre
- IndustryIndustry changed to Forhandlere af sports- og campingudstyr (476410)
20155 changesmanagement 1 · ownership 3 · address 1
- ManagementTine Sebæk Larsen stepped down as director
- OwnershipPeter Hjertebjerg Jørgensen registered as owner (100%)
- OwnershipPeter Hjertebjerg Jørgensen is no longer registered as owner
- OwnershipTine Sebæk Larsen is no longer registered as owner
- AddressMoved to H.J. Holst Vej 14, 2610 Rødovre
20141 changeaddress 1
- AddressMoved to Rødovrevej 213, 2610 Rødovre
20081 changeindustry 1
- IndustryIndustry changed to Anden finansiel formidling undtagen forsikring og pensionsforsikring, i.a.n. (649900)
20051 changeindustry 1
- IndustryIndustry changed to Finansieringsvirksomhed i øvrigt (652395)
20045 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as POC ApS
- ManagementTine Sebæk Larsen appointed director
- ManagementPeter Hjertebjerg Jørgensen appointed director
- OwnershipPeter Hjertebjerg Jørgensen registered as owner (50%)
- OwnershipTine Sebæk Larsen registered as owner (50%)
Related companies
Same industry in Kolding
- Ny-form, Kolding A/S286 employees
- Hööks Hestesport ApS43 employees
- Moby Mountain ApS5 employees
- Jagt Og Hjem ApS4 employees
- Rotpunkt Kolding ApS3 employees
- HK-Telte A/S2 employees
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.