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Playground ApS

Private limited companyCVR 33576722ÅbyhøjActive

Playground ApS is a private limited company, based in Åbyhøj, active in planning and design of advertising campaigns, founded in 2011. Net profit fell 74% from 2024 to 2025, ending at DKK 510k. With 11 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 707k in 2025.

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Key figures · financial year 2025

Gross profitDKK 6.2m−14.6% vs. 2024
Net profitDKK 510k−74% vs. 2024
EquityDKK 707k−66.3% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 15% (2024 → 2025), to DKK 6.2m.
  • Net profit fell 74% (2024 → 2025), to DKK 510k.
  • Equity fell 66% (2024 → 2025), to DKK 707k.

Management and owners, last 24 months

  • New owners registered: Monkeyfeet ApS (26/11/2025) and Donkeypants ApS (26/11/2025).
  • No longer registered as owner: Monkeypants ApS (26/11/2025).

Registrations, last 24 months

  • 30/03/2026: Name changed from PLAYGROUND MARKETING ApS to Playground ApS
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Playground ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,5582,8453,9205,2087,2476,191−14.6%
Operating profit (EBIT)−27443631,3012,509714−71.5%
Profit before tax−36383621,3002,518662−73.7%
Net profit−30292821,0121,963510−74%
Total assets2,1801,5651,2682,3903,5514,308+21.3%
Equity50793621,1342,097707−66.3%
Liabilities2,1301,4849061,2481,4443,592+148.7%
Cash and cash equivalents1,8269964051,1102,2012,118−3.8%
Average number of employees96781011+10%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 66% from 2024 to 2025 (DKK 2.1m to DKK 707k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Playground ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202422/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202313/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202226/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 6.2mNo. 153 of 715
Better than 79% of the companies in the industry
EquityDKK 707kNo. 345 of 716
Better than 52% of the companies in the industry
Number of employees11No. 114 of 716
Better than 84% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,283of 69,742
Better than 85%
No. 38,096of 69,964
Better than 46%
Same industry and fewer than 20 employees634 companies in the comparison
No. 78of 633
Better than 88%
No. 273of 634
Better than 57%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,471of 24,791
Better than 66%
No. 19,426of 24,909
Better than 22%
All companies of type ApS66,508 companies in the comparison
No. 10,971of 66,379
Better than 83%
No. 33,965of 66,505
Better than 49%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Playground ApSDKK 6.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Playground ApSDKK 510k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Playground ApSDKK 707k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Playground ApS11
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Monkeyfeet ApS50%
  • Donkeypants ApS50%
Playground ApS

Management

2 active registrations

Executive management

Executive management at Playground ApS
NameRoleAppointed
Lasse Haugsted le DousDirector01/03/2011
Morten Rye FrylandDirector01/03/2011
Founders
Lasse Haugsted le Dous, Morten Rye Fryland

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Elkjærvej 2N
8230 Åbyhøj

Aarhus Municipality · Postcode 8230

Production units
Production unitAddressEmployeesP number
Playground ApSElkjærvej 2N, 8230 Åbyhøj111016729813

Purpose

Selskabets formål er markesføring med specialisering i udvikling og produktion af teknologibaseret oplevelsesdesign.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20262 changesaccounts 1 · name 1
  • Annual report for 2025 published
  • Name changed from PLAYGROUND MARKETING ApS to Playground ApS
20255 changesownership 3 · accounts 1 · industry 1
  • Monkeyfeet ApS registered as owner (50%)
  • Donkeypants ApS registered as owner (50%)
  • MONKEYPANTS ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Elkjærvej 2N, 8230 Åbyhøj
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Gjellerupvej 80, 8230 Åbyhøj
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Gjellerupvej 80, 8230 Åbyhøj
20171 changeaddress 1
  • Moved to Gjellerupvej 80, 8230 Åbyhøj
20151 changeownership 1
  • MONKEYPANTS ApS registered as owner (100%)
20141 changeaddress 1
  • Moved to Grumstolsvej 4, 1, 8270 Højbjerg
20121 changeaddress 1
  • Moved to Rosenkrantzgade 23, 4, 8000 Aarhus C
20113 changesfounded 1 · management 2
  • Registered as PLAYGROUND MARKETING ApS
  • Lasse Haugsted le Dous appointed director
  • Morten Rye Fryland appointed director

Related companies

Same industry in Aarhus

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction