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Naturligvis F&j A/S

Public limited companyCVR 27052991VirumActive

Naturligvis F&j A/S is a public limited company, based in Virum, active in retail sale of sports and leisure equipment, founded in 2003. The company went from a profit in 2019 to a loss of DKK 591k in 2025. Operations are spread over 3 production units in 3 towns. With 15 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 2.9m−19.3% vs. 2019
Net profit−DKK 591k−553.3% vs. 2019
EquityDKK 2.1m−8.4% vs. 2019
Employees15latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 1 more employees than a year earlier: 15 (08/2026) against 14 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m201820192025
EquityNet profit
Financial figures for Naturligvis F&j A/S
201820192025Change
Revenuenot statednot statednot stated–
Gross profit3,9743,5932,901−19.3%
Operating profit (EBIT)596262−470−279.2%
Profit before tax518170−591−447.5%
Net profit524130−591−553.3%
Total assets6,3275,2675,352+1.6%
Equity2,4052,3352,140−8.4%
Liabilities3,9232,9323,212+9.6%
Cash and cash equivalents57568−9%
Average number of employees11129−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m201820192025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 25% from 12 in 2019 to 9 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Naturligvis F&j A/S
Financial yearPeriodPublishedFigures forDocuments
202501/09/2024 – 31/08/202521/11/2025The companyPDF not statedXBRL
201901/09/2018 – 31/08/201904/10/2019The companyPDFXBRL
201801/09/2017 – 31/08/201829/10/2018The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 2.9mNo. 100 of 292
Better than 66% of the companies in the industry
EquityDKK 2.1mNo. 122 of 292
Better than 58% of the companies in the industry
Number of employees15No. 49 of 292
Better than 84% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 23,312of 69,742
Better than 67%
No. 23,454of 69,964
Better than 66%
Same industry and fewer than 20 employees248 companies in the comparison
No. 58of 248
Better than 77%
No. 84of 248
Better than 66%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 13,250of 24,791
Better than 47%
No. 14,200of 24,909
Better than 43%
All companies of type A/S18,025 companies in the comparison
No. 13,743of 17,786
Better than 23%
No. 14,347of 18,024
Better than 20%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Naturligvis F&j A/SDKK 2.9m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Naturligvis F&j A/S−DKK 591k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Naturligvis F&j A/SDKK 2.1m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Naturligvis F&j A/S15
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Faktotum A/S100%
Naturligvis F&j A/S

Management

4 active registrations

Executive management

Executive management at Naturligvis F&j A/S
NameRoleAppointed
Anja MoeCEO31/03/2009

Board of directors

Board of directors at Naturligvis F&j A/S
NameRoleAppointed
Anja MoeBoard member15/01/2014
Ann Louise Moe JessenChair of the board30/11/2023
John MoeBoard member29/03/2024
Founders
Faktotum A/S
Former management (9)
Former management at Naturligvis F&j A/S
NameRoleAppointedResigned
Søren Hannibal MoeDirector24/02/200331/03/2009
Fin Erik JacobsenBoard member24/02/200314/11/2012
Thomas OkkelsBoard member18/04/201211/06/2013
Søren Hannibal MoeBoard member11/06/201315/01/2014
Michael Betto Vibe FioriniChair of the board11/06/201313/08/2014
Lars Bo IveChair of the board13/08/201415/09/2015
Ann Louise Moe JessenBoard member13/08/201429/11/2023
Henrik Moe TørnquistChair of the board15/09/201529/11/2023
Henrik Moe TørnquistBoard member30/11/202329/03/2024

Signing rule: Selskabet tegnes af en direktør, bestyrelsens formand eller af den samlede bestyrelse.

Address and production units

3 active production units

Wienerbyen 32
2830 Virum

Lyngby-Taarbæk Municipality · Postcode 2830

Production units
Production unitAddressEmployeesP number
NATURLIGVIS F&J A/SWienerbyen 32, 2830 Virum21009743487
Naturligvis OutdoorGammel Kongevej 119, 1850 Frederiksberg C–1025421996
Naturligvis OutdoorLyngby Hovedgade 62, st, 2800 Kongens Lyngby–1025422003

Purpose

Selskabets formål er at drive handel.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20242 changesmanagement 2
  • John Moe appointed board member
  • Henrik Moe Tørnquist stepped down as board member
20234 changesmanagement 4
  • Ann Louise Moe Jessen appointed chair of the board
  • Henrik Moe Tørnquist appointed board member
  • Henrik Moe Tørnquist stepped down as chair of the board
  • Ann Louise Moe Jessen stepped down as board member
20191 changeaccounts 1
  • Annual report for 2019 published
20181 changeaccounts 1
  • Annual report for 2018 published
20171 changeaddress 1
  • Moved to Wienerbyen 32, 2830 Virum
20152 changesmanagement 2
  • Henrik Moe Tørnquist appointed chair of the board
  • Lars Bo Ive stepped down as chair of the board
20146 changesmanagement 5 · ownership 1
  • Ann Louise Moe Jessen appointed board member
  • Lars Bo Ive appointed chair of the board
  • Michael Betto Vibe Fiorini stepped down as chair of the board
  • Anja Moe appointed board member
  • Søren Hannibal Moe stepped down as board member
  • FAKTOTUM A/S registered as owner (100%)
20134 changesaddress 1 · management 3
  • Moved to Lyngby Hovedgade 62, st. tv, 2800 Kgs.Lyngby
  • Michael Betto Vibe Fiorini appointed chair of the board
  • Søren Hannibal Moe appointed board member
  • Thomas Okkels stepped down as board member
20122 changesmanagement 2
  • Fin Erik Jacobsen stepped down as board member
  • Thomas Okkels appointed board member
20093 changesmanagement 2 · address 1
  • Anja Moe appointed ceo
  • Søren Hannibal Moe stepped down as director
  • Moved to Gadevangen 62, 2800 Kgs.Lyngby
20081 changeindustry 1
  • Industry changed to Forhandlere af sports- og campingudstyr (476410)
20033 changesfounded 1 · management 2
  • Registered as NATURLIGVIS F&J A/S
  • Søren Hannibal Moe appointed director
  • Fin Erik Jacobsen appointed board member

Related companies

Same industry in Lyngby-Taarbæk

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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