Ms2solution ApS
Private limited companyCVR 28666012Aalborg SVActive
Ms2solution ApS is a private limited company, based in Aalborg SV, active in retail sale of sports and leisure equipment, founded in 2006. After a loss in 2024, the company made a profit of DKK 207k in 2025. Equity grew to DKK 1.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 13% (2024 → 2025), to DKK 878k.
- Net profit went from a loss of DKK 74,261 to a profit of DKK 207k (2024 → 2025).
- Equity rose 21% (2024 → 2025), to DKK 1.2m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 683 | 998 | 874 | 1,270 | 776 | 878 | +13.1% |
| Operating profit (EBIT) | 105 | – | 183 | 531 | 31 | 142 | +358.1% |
| Profit before tax | 72 | 262 | 152 | 676 | −92 | 273 | +396.4% |
| Net profit | 50 | 197 | 90 | 617 | −74 | 207 | +379.1% |
| Total assets | 2,473 | 2,593 | 2,321 | 1,929 | 1,718 | 1,691 | −1.6% |
| Equity | 842 | 999 | 908 | 1,375 | 1,001 | 1,208 | +20.7% |
| Liabilities | 1,607 | 1,571 | 1,403 | 542 | 717 | 470 | −34.5% |
| Cash and cash equivalents | 192 | 481 | 0 | 644 | 8 | 761 | +8,982.9% |
| Average number of employees | – | – | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 18/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 29/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/03/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 23/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 47,030of 69,742 Better than 33% | No. 31,156of 69,964 Better than 55% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 165of 248 Better than 34% | No. 119of 248 Better than 52% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 19,420of 24,787 Better than 22% | No. 17,236of 24,905 Better than 31% |
| All companies of type ApS66,508 companies in the comparison | No. 45,269of 66,379 Better than 32% | No. 27,086of 66,505 Better than 59% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Ms2solution ApSDKK 878k
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Ms2solution ApSDKK 207k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Ms2solution ApSDKK 1.2m
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Ms2solution ApS2
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Smith-invest ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Smith | Director | 14/07/2006 |
- Founders
- Strande-sønderskov Invest ApS, Smith-invest ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Morten Strande Sønderskov | Director | 14/07/2006 | 14/10/2009 |
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsMarsvej 25
9200 Aalborg SV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MS2SOLUTION ApS | Marsvej 25, 9200 Aalborg SV | 2 | 1012436374 |
Purpose
Selskabets formål er og skal være at skabe, udvikle, producere, markedsføre og sælge såvel egne som andres ideer og opfindelser samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2022 published
- AddressMoved to Marsvej 25, 9200 Aalborg SV
- IndustryIndustry changed to Forhandlere af sports- og campingudstyr (476410)
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20171 changeaddress 1
- AddressMoved to Stationsmestervej 172, 9200 Aalborg SV
20092 changesmanagement 1 · ownership 1
- ManagementMorten Strande Sønderskov stepped down as director
- OwnershipSMITH-INVEST ApS registered as owner (100%)
20081 changeindustry 1
- IndustryIndustry changed to Detailhandel med andre varer i.a.n. (477890)
20071 changeaddress 1
- AddressMoved to Skalhuse 13, Gelstrup, 9240 Nibe
20063 changesfounded 1 · management 2
- FoundedRegistered as MS2SOLUTION ApS
- ManagementMorten Strande Sønderskov appointed director
- ManagementMartin Smith appointed director
Related companies
Same industry in Aalborg
- Sport Dress Aalborg A/S17 employees
- Perform Aalborg ApS9 employees
- Løberen Aalborg ApS8 employees
- Surf & Ski, Aalborg ApS8 employees
- Scandihills ApS5 employees
- Movewell ApS4 employees
Same people in management
- Lunar Bank A/Svia Morten Strande Sønderskov
- Duka A/Svia Morten Strande Sønderskov
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.