Maxis.dk ApS
Private limited companyCVR 43575422HillerødActive
Maxis.dk ApS is a private limited company, based in Hillerød, active in retail sale of sports and leisure equipment, founded in 2022. Profit has grown three years in a row. Equity grew to DKK 881k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 108% (2024 → 2025), to DKK 1.3m.
- Revenue rose 30% (2024 → 2025), to DKK 5.9m.
- Net profit rose 1% (2024 → 2025), to DKK 318k.
- Equity rose 57% (2024 → 2025), to DKK 881k.
Employees
- 3 more employees than a year earlier: 6 (07/2026) against 3 (07/2025).
Management and owners, last 24 months
- New in management: Michael Kirkegaard Clausen (director, 01/09/2025).
- Stepped down: Malene Petersen (director, 31/08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | 2,254 | 4,577 | 5,943 | +29.9% |
| Gross profit | 384 | 644 | 1,342 | +108.4% |
| Operating profit (EBIT) | 274 | 405 | 413 | +1.8% |
| Profit before tax | 274 | 405 | 413 | +1.8% |
| Net profit | 274 | 314 | 318 | +1.5% |
| Total assets | 572 | 1,687 | 3,433 | +103.5% |
| Equity | 314 | 563 | 881 | +56.6% |
| Liabilities | 258 | 1,125 | 2,552 | +126.9% |
| Cash and cash equivalents | 3 | 53 | 400 | +659.8% |
| Average number of employees | 1 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 21/03/2025 | The company | PDF not statedXBRL |
| 2023 | 12/10/2022 – 31/12/2023 | 14/05/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 39,138of 69,742 Better than 44% | No. 35,317of 69,964 Better than 50% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 131of 248 Better than 47% | No. 134of 248 Better than 46% |
| Companies that are founded within the last five years16,675 companies in the comparison | No. 7,654of 16,627 Better than 54% | No. 4,227of 16,674 Better than 75% |
| All companies of type ApS66,508 companies in the comparison | No. 37,745of 66,379 Better than 43% | No. 31,153of 66,505 Better than 53% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Maxis.dk ApSDKK 1.3m
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Maxis.dk ApSDKK 318k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Maxis.dk ApSDKK 881k
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Maxis.dk ApS6
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jesper Funck Petersen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Michael Kirkegaard Clausen | Director | 01/09/2025 |
- Founders
- Jesper Funck Petersen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jesper Funck Petersen | Director | 12/10/2022 | 23/07/2024 |
| Malene Petersen | Director | 23/07/2024 | 31/08/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsViolvej 12
3400 Hillerød
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Maxis.dk ApS | Violvej 12, Tulstrup, 3400 Hillerød | 5 | 1028658997 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesmanagement 2 · accounts 1 · industry 1
- ManagementMichael Kirkegaard Clausen appointed director
- ManagementMalene Petersen stepped down as director
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20243 changesmanagement 2 · accounts 1
- ManagementMalene Petersen appointed director
- ManagementJesper Funck Petersen stepped down as director
- AccountsAnnual report for 2023 published
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Maxis.dk ApS
- ManagementJesper Funck Petersen appointed director
- OwnershipJesper Funck Petersen registered as owner (100%)
Related companies
Same industry in Hillerød
- Løberen Hillerød ApS9 employees
- Rytterhjørnet ApS4 employees
- Trithon Sport ApS2 employees
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.