Max Liviosson Retail ApS
Private limited companyCVR 32673147GlostrupActive
Max Liviosson Retail ApS is a private limited company, based in Glostrup, active in retail sale of sports and leisure equipment, founded in 2010. Net profit fell 72% from 2024 to 2025, ending at DKK 117k. 4 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 3% (2024 → 2025), to DKK 1.9m.
- Net profit fell 72% (2024 → 2025), to DKK 117k.
- Equity rose 4% (2024 → 2025), to DKK 2.8m.
Employees
- 3 fewer employees than a year earlier: 3 (08/2026) against 6 (08/2025).
Registrations, last 24 months
- 08/04/2026: Moved to Produktionsvej 12, 2600 Glostrup
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,154 | 1,376 | 1,586 | 1,974 | 1,817 | 1,866 | +2.6% |
| Operating profit (EBIT) | 192 | 373 | 492 | 848 | 693 | 322 | −53.5% |
| Profit before tax | 148 | 275 | 560 | 684 | 571 | 175 | −69.4% |
| Net profit | 97 | 180 | 443 | 497 | 416 | 117 | −71.9% |
| Total assets | 4,414 | 7,091 | 5,901 | 6,477 | 7,285 | 8,725 | +19.8% |
| Equity | 1,151 | 1,330 | 1,774 | 2,271 | 2,687 | 2,803 | +4.3% |
| Liabilities | 3,263 | 5,749 | 4,127 | 4,206 | 4,598 | 5,922 | +28.8% |
| Cash and cash equivalents | 476 | 161 | 117 | 90 | 344 | 217 | −37% |
| Average number of employees | 2 | 2 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 14/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 09/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 24/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 32,400of 69,742 Better than 54% | No. 20,152of 69,964 Better than 71% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 97of 248 Better than 61% | No. 65of 248 Better than 74% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 15,920of 24,791 Better than 36% | No. 12,711of 24,909 Better than 49% |
| All companies of type ApS66,508 companies in the comparison | No. 31,375of 66,379 Better than 53% | No. 16,595of 66,505 Better than 75% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Max Liviosson Retail ApSDKK 1.9m
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Max Liviosson Retail ApSDKK 117k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Max Liviosson Retail ApSDKK 2.8m
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Max Liviosson Retail ApS3
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Max Livioson Ltd.100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Massimiliano Pison | Director | 01/01/2010 |
- Founders
- Randall Bruce Maxwell, Max Livioson Ltd., Massimiliano Pison
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsProduktionsvej 12
2600 Glostrup
Glostrup Municipality · Postcode 2600
Other companies at the address (4)
- iBinder Danmark ApSComputer consultancy and computer facilities management
- Proaccount ApSAccounting, bookkeeping and auditing; tax consultancy
- CCT Danmark ApSPlanning and design of advertising campaigns
- Nordic Crisis Management ApSBusiness and other management consultancy activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MAX LIVIOSSON RETAIL ApS | Produktionsvej 12, 2600 Glostrup | 3 | 1015777288 |
Purpose
Selskabets formål er detailhandel med sportsartikler samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Produktionsvej 12, 2600 Glostrup
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaddress 1 · accounts 1
- AddressMoved to Hobrovej 14, 2610 Rødovre
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20161 changeaddress 1
- AddressMoved to Hvidsværmervej 163, 2610 Rødovre
20121 changeaddress 1
- AddressMoved to Hvidsværmervej 163, 2610 Rødovre
20104 changesindustry 1 · founded 1 · management 1 · ownership 1
- IndustryIndustry changed to Forhandlere af sports- og campingudstyr (476410)
- FoundedRegistered as MAX LIVIOSSON RETAIL ApS
- ManagementMassimiliano Pison appointed director
- OwnershipMax Livioson Ltd. registered as owner (100%)
Related companies
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.