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Marketing by Will ApS

Private limited companyCVR 42496502MillingeActive

Marketing by Will ApS is a private limited company, based in Millinge, active in public relations and communication activities, founded in 2021. Net profit fell 10% from 2024 to 2025, ending at DKK 323k. Equity grew to DKK 851k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.4m+16.4% vs. 2024
Net profitDKK 323k−10.4% vs. 2024
EquityDKK 851k+42.3% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 16% (2024 → 2025), to DKK 1.4m.
  • Net profit fell 10% (2024 → 2025), to DKK 323k.
  • Equity rose 42% (2024 → 2025), to DKK 851k.

Employees

  • 2 more employees than a year earlier: 5 (07/2026) against 3 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800k20212022202320242025
EquityNet profit
Financial figures for Marketing by Will ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit4366151,7741,2131,413+16.4%
Operating profit (EBIT)281192894465417−10.5%
Profit before tax278191897470421−10.4%
Net profit215148698361323−10.4%
Total assets7931,4902,3562,5402,799+10.2%
Equity440488738599851+42.3%
Liabilities3079601,5871,9081,908+0%
Cash and cash equivalents5821,2761,1081,1171,565+40.1%
Average number of employees122220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m20212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Marketing by Will ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/01/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202422/01/2025The companyPDFXBRL
202301/01/2023 – 31/12/202319/01/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/01/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/02/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 1.4mNo. 110 of 195
Better than 44% of the companies in the industry
EquityDKK 851kNo. 82 of 195
Better than 58% of the companies in the industry
Number of employees5No. 100 of 195
Better than 49% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 38,110of 69,742
Better than 45%
No. 35,763of 69,964
Better than 49%
Same industry and fewer than 20 employees176 companies in the comparison
No. 93of 176
Better than 47%
No. 67of 176
Better than 62%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 20,207of 33,588
Better than 40%
No. 16,523of 33,687
Better than 51%
All companies of type ApS66,508 companies in the comparison
No. 36,776of 66,379
Better than 45%
No. 31,603of 66,505
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Marketing by Will ApSDKK 1.4m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Marketing by Will ApSDKK 323k
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Marketing by Will ApSDKK 851k
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Marketing by Will ApS5
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mette Will Holding ApS90%
  • Will Venture ApS10%
Marketing by Will ApS

Management

1 active registrations

Executive management

Executive management at Marketing by Will ApS
NameRoleAppointed
Mette WillDirector22/06/2021
Founders
Mette Will

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Assensvej 532
5642 Millinge

Faaborg-Midtfyn Municipality · Postcode 5642

Production units
Production unitAddressEmployeesP number
Marketing by Will ApSAssensvej 532, Faldsled, 5642 Millinge51027297311

Purpose

Selskabets formål er at drive kursusvirksomhed samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

11 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesownership 1 · accounts 1
  • Will Venture ApS registered as owner (10%)
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20215 changesownership 3 · founded 1 · management 1
  • Mette Will Holding ApS registered as owner (90%)
  • Mette Will is no longer registered as owner
  • Registered as Marketing by Will ApS
  • Mette Will appointed director
  • Mette Will registered as owner (100%)

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction