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In Sport A/S

Public limited companyCVR 26437016Aarhus CActive

In Sport A/S is a public limited company, based in Aarhus C, active in retail sale of sports and leisure equipment, founded in 2002. Net profit rose 227% from 2024 to 2025, ending at DKK 356k.

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Key figures · financial year 2025

Gross profitDKK 2.8m+20.3% vs. 2024
Net profitDKK 356k+226.6% vs. 2024
EquityDKK 1.3m−3.2% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 20% (2024 → 2025), to DKK 2.8m.
  • Net profit rose 227% (2024 → 2025), to DKK 356k.
  • Equity fell 3% (2024 → 2025), to DKK 1.3m.

Employees

  • 1 fewer employees than a year earlier: 6 (08/2026) against 7 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m201920202022202320242025
EquityNet profit
Financial figures for In Sport A/S
201920202022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,1182,7282,2342,6452,3592,838+20.3%
Operating profit (EBIT)363902393683255578+127.1%
Profit before tax––342590141458+225.2%
Net profit238638265457109356+226.6%
Total assets4,3144,1335,8865,6265,5825,811+4.1%
Equity9541,3911,5991,6561,3651,321−3.2%
Liabilities–2,7424,2873,9704,2174,490+6.5%
Cash and cash equivalents3322617142165+210.6%
Average number of employees4445550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m201920202022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2020–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for In Sport A/S
Financial yearPeriodPublishedFigures forDocuments
202501/11/2024 – 31/10/202528/04/2026The companyPDF not statedXBRL
202401/11/2023 – 31/10/202428/02/2025The companyPDFXBRL
202301/11/2022 – 31/10/202328/02/2024The companyPDFXBRL
202201/11/2021 – 31/10/202225/04/2023The companyPDFXBRL
202001/11/2019 – 31/10/202016/02/2021The companyPDFXBRL
201901/11/2018 – 31/10/201927/02/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 2.8mNo. 103 of 292
Better than 65% of the companies in the industry
EquityDKK 1.3mNo. 152 of 292
Better than 48% of the companies in the industry
Number of employees6No. 95 of 292
Better than 68% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 23,771of 69,742
Better than 66%
No. 29,908of 69,964
Better than 57%
Same industry and fewer than 20 employees248 companies in the comparison
No. 61of 248
Better than 76%
No. 112of 248
Better than 55%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 13,376of 24,791
Better than 46%
No. 16,778of 24,909
Better than 33%
All companies of type A/S18,025 companies in the comparison
No. 13,810of 17,786
Better than 22%
No. 15,470of 18,024
Better than 14%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. In Sport A/SDKK 2.8m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. In Sport A/SDKK 356k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. In Sport A/SDKK 1.3m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. In Sport A/S6
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J. Jonasson Holding ApS50%
  • M. V. Madsen Holding ApS50%
In Sport A/S

Management

5 active registrations

Executive management

Executive management at In Sport A/S
NameRoleAppointed
Jan JonassonDirector17/01/2002

Board of directors

Board of directors at In Sport A/S
NameRoleAppointed
Mads Vestergaard MadsenChair of the board17/01/2002
Jan JonassonBoard member17/01/2002
Malene PedersenBoard member15/10/2012
Lene ØsterbergBoard member15/10/2012
Auditor
Aros Statsautoriserede Revisorer I/S
Founders
Basland Holding ApS, M. V. Madsen Holding ApS, J. Jonasson Holding ApS
Former management (1)
Former management at In Sport A/S
NameRoleAppointedResigned
John BaslandBoard member17/01/200215/10/2012

Signing rule: Selskabet tegnes af direktionen i forening med bestyrelsesformanden

Address and production units

1 active production units

Klostergade 28
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

  • Jml ApSOperation of sports facilities
Production units
Production unitAddressEmployeesP number
IN SPORT A/SKlostergade 28, 8000 Aarhus C61008914652

Purpose

Selskabets formål er at drive specialforretning indenfor sportsartikler samt anden i forbndelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaccounts 1
  • Annual report for 2019 published
20151 changeaddress 1
  • Moved to Klostergade 28, 8000 Aarhus C
20125 changesmanagement 3 · ownership 2
  • Malene Pedersen appointed board member
  • Lene Østerberg appointed board member
  • John Basland stepped down as board member
  • J. JONASSON HOLDING ApS registered as owner (50%)
  • M. V. MADSEN HOLDING ApS registered as owner (50%)
20081 changeindustry 1
  • Industry changed to Forhandlere af sports- og campingudstyr (476410)
20041 changecapital 1
  • Share capital changed from 600,000 DKK to 660,000 DKK
20026 changesaddress 1 · founded 1 · management 4
  • Moved to Lille Torv 2A, 8000 Aarhus C
  • Registered as IN SPORT A/S
  • John Basland appointed board member
  • Mads Vestergaard Madsen appointed chair of the board
  • Jan Jonasson appointed board member
  • Jan Jonasson appointed director

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction