IdeFA Marketing ApS
Private limited companyCVR 44497182Aarhus VActive
IdeFA Marketing ApS is a private limited company, based in Aarhus V, active in planning and design of advertising campaigns, founded in 2023. The company went from a profit in 2024 to a loss of DKK 86,594 in 2025. Equity fell to DKK 66,706 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 8% (2024 → 2025), to DKK 797k.
- Net profit went from a profit of DKK 113k to a loss of DKK 86,594 (2024 → 2025).
- Equity fell 69% (2024 → 2025), to DKK 66,706.
Management and owners, last 24 months
- New in management: Flemming Bonkegaard (director, 16/02/2026) and Søren Guldbæk Olsen (director, 16/02/2026).
- Stepped down: Sebastian Si Holst (director, 16/02/2026).
- New owners registered: IdeFA Holding ApS (16/02/2026).
- No longer registered as owner: IdeFA Holding ApS (15/02/2026) and Si Holst Holding ApS (16/02/2026).
Registrations, last 24 months
- 10/07/2025: Name changed from Made Marketing ApS to IdeFA Marketing ApS
- 04/03/2025: Moved to Viborgvej 159A, 1, Hasle, 8210 Aarhus V
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 736 | 797 | +8.3% |
| Operating profit (EBIT) | 147 | −111 | −175.4% |
| Profit before tax | 147 | −111 | −175.5% |
| Net profit | 113 | −87 | −176.4% |
| Total assets | 385 | 190 | −50.5% |
| Equity | 213 | 67 | −68.7% |
| Liabilities | 171 | 124 | −27.8% |
| Cash and cash equivalents | 294 | 106 | −64.1% |
| Average number of employees | 1 | 2 | +100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 69% from 2024 to 2025 (DKK 213k to DKK 66,706).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/05/2026 | The company | PDF not statedXBRL |
| 2024 | 04/12/2023 – 31/12/2024 | 14/04/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 48,581of 69,742 Better than 30% | No. 56,456of 69,964 Better than 19% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 458of 633 Better than 28% | No. 492of 634 Better than 22% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 10,241of 16,614 Better than 38% | No. 10,978of 16,661 Better than 34% |
| All companies of type ApS66,508 companies in the comparison | No. 46,762of 66,379 Better than 30% | No. 52,674of 66,505 Better than 21% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- IdeFA Marketing ApSDKK 797k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- IdeFA Marketing ApS−DKK 86,594
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- IdeFA Marketing ApSDKK 66,706
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- IdeFA Marketing ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- IdeFA Holding ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Flemming Bonkegaard | Director | 16/02/2026 |
| Søren Guldbæk Olsen | Director | 16/02/2026 |
- Founders
- IdeFA Holding ApS, Si Holst Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Sebastian Si Holst | Director | 04/12/2023 | 16/02/2026 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsViborgvej 159A
8210 Aarhus V
Aarhus Municipality · Postcode 8210
Other companies at the address (1)
- Lodvaerk ApSComputer consultancy and computer facilities management
| Production unit | Address | Employees | P number |
|---|---|---|---|
| IdeFA Marketing ApS | Viborgvej 159A, 1, Hasle, 8210 Aarhus V | 2 | 1029919743 |
Purpose
Selskabets formål er at levere specialiseret rådgivning og support inden for online markedsføring, målrettet specifikke brancher i Danmark, for at optimere deres digitale tilstedeværelse og markedsposition.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20267 changesaccounts 1 · management 3 · ownership 3
- AccountsAnnual report for 2025 published
- ManagementFlemming Bonkegaard appointed director
- ManagementSøren Guldbæk Olsen appointed director
- ManagementSebastian Si Holst stepped down as director
- OwnershipIdeFA Holding ApS registered as owner (100%)
- OwnershipSi Holst Holding ApS is no longer registered as owner
- OwnershipIdeFA Holding ApS is no longer registered as owner
20254 changesname 1 · accounts 1 · address 1 · industry 1
- NameName changed from Made Marketing ApS to IdeFA Marketing ApS
- AccountsAnnual report for 2024 published
- AddressMoved to Viborgvej 159A, 1, Hasle, 8210 Aarhus V
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaddress 1
- AddressMoved to Viborgvej 159A, 1, Hasle, 8210 Aarhus V
20234 changesfounded 1 · management 1 · ownership 2
- FoundedRegistered as Made Marketing ApS
- ManagementSebastian Si Holst appointed director
- OwnershipIdeFA Holding ApS registered as owner (66.67%)
- OwnershipSi Holst Holding ApS registered as owner (33.33%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Same people in management
- Idefa Gruppen ApSvia Flemming Bonkegaard
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.