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HYP Marketing ApS

Private limited companyCVR 38829343Odense MActive

HYP Marketing ApS is a private limited company, based in Odense M, active in planning and design of advertising campaigns, founded in 2017. Net profit rose 120% from 2024 to 2025, ending at DKK 515k. Equity grew to DKK 1.5m in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 1.7m+39% vs. 2024
Net profitDKK 515k+120.4% vs. 2024
EquityDKK 1.5m+39.6% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 39% (2024 → 2025), to DKK 1.7m.
  • Net profit rose 120% (2024 → 2025), to DKK 515k.
  • Equity rose 40% (2024 → 2025), to DKK 1.5m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
EquityNet profit
Financial figures for HYP Marketing ApS
202020212022202320242025Change
Revenue8108751,3581,876not statednot stated–
Gross profit5986851,0661,5561,2341,716+39%
Operating profit (EBIT)6252241515226620+174.3%
Profit before tax6279196650300663+121.1%
Net profit4862153507234515+120.4%
Total assets4533895941,1771,3461,823+35.5%
Equity2102724259321,1001,536+39.6%
Liabilities242117169246245287+17.2%
Cash and cash equivalents3621992825901571,064+578.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for HYP Marketing ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/01/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/01/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202315/01/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202220/02/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202110/05/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202012/05/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 1.7mNo. 392 of 715
Better than 45% of the companies in the industry
EquityDKK 1.5mNo. 196 of 716
Better than 73% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 34,111of 69,742
Better than 51%
No. 27,849of 69,964
Better than 60%
Same industry and fewer than 20 employees634 companies in the comparison
No. 313of 633
Better than 51%
No. 131of 634
Better than 79%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,351of 33,588
Better than 45%
No. 12,536of 33,687
Better than 63%
All companies of type ApS66,508 companies in the comparison
No. 32,973of 66,379
Better than 50%
No. 23,826of 66,505
Better than 64%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. HYP Marketing ApSDKK 1.7m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. HYP Marketing ApSDKK 515k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. HYP Marketing ApSDKK 1.5m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. HYP Marketing ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • AOR Invest ApS50%
  • JJP Invest ApS50%
HYP Marketing ApS

Management

2 active registrations

Executive management

Executive management at HYP Marketing ApS
NameRoleAppointed
Alexander Overgaard RudeDirector01/08/2017
Jacob JuulDirector01/08/2017
Founders
AOR Invest ApS, JJP Invest ApS

Signing rule: Selskabet tegnes af direktionen i forening.

Address and production units

1 active production units

Helgavej 26
5230 Odense M

Odense Municipality · Postcode 5230

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
HYP Marketing ApSHelgavej 26, 5230 Odense M21022717134

Purpose

Selskabets formål er at lave online markedsføring herunder hjemmesider og andet digitalt materiale, og hermed efter ledelsens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

14 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · name 1
  • Annual report for 2022 published
  • Name changed from Bukephalos Media ApS to HYP Marketing ApS
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Helgavej 26, 5230 Odense M
20175 changesfounded 1 · management 2 · ownership 2
  • Registered as Bukephalos Media ApS
  • Alexander Overgaard Rude appointed director
  • Jacob Juul appointed director
  • AOR Invest ApS registered as owner (50%)
  • JJP Invest ApS registered as owner (50%)

Related companies

Same industry in Odense

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction