House of Leads ApS
Private limited companyCVR 44057220ÅbyhøjActive
House of Leads ApS is a private limited company, based in Åbyhøj, active in planning and design of advertising campaigns, founded in 2023. Equity was negative at the end of 2025 (−DKK 1.1m). The company went from a profit in 2024 to a loss of DKK 1.1m in 2025. With 13 employees, the company is about 4 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 36% (2024 → 2025), to DKK 1.6m.
- Net profit went from a profit of DKK 15,175 to a loss of DKK 1.1m (2024 → 2025).
- Equity turned negative: −DKK 1.1m (2024 → 2025).
Employees
- 1 more employees than a year earlier: 13 (07/2026) against 12 (07/2025).
Registrations, last 24 months
- 05/09/2025: Name changed from Ekstern Salg Aarhus ApS to House of Leads ApS
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 713 | 2,465 | 1,569 | −36.4% |
| Operating profit (EBIT) | −12 | 27 | −1,409 | −5,415.3% |
| Profit before tax | −16 | 20 | −1,441 | −7,358.4% |
| Net profit | −13 | 15 | −1,124 | −7,504.6% |
| Total assets | 521 | 422 | 620 | +46.9% |
| Equity | 27 | 42 | −1,082 | −2,668.3% |
| Liabilities | 494 | 380 | 1,702 | +347.9% |
| Cash and cash equivalents | 185 | 0 | 17 | – |
| Average number of employees | 4 | 7 | 9 | +28.6% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/06/2025 | The company | PDF not statedXBRL |
| 2023 | 02/05/2023 – 31/12/2023 | 25/04/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 35,971of 69,742 Better than 48% | No. 67,300of 69,964 Better than 4% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 329of 633 Better than 48% | No. 621of 634 Better than 2% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 6,887of 16,614 Better than 59% | No. 15,910of 16,661 Better than 5% |
| All companies of type ApS66,508 companies in the comparison | No. 34,751of 66,379 Better than 48% | No. 63,817of 66,505 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- House of Leads ApSDKK 1.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- House of Leads ApS−DKK 1.1m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- House of Leads ApS−DKK 1.1m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- House of Leads ApS13
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Rasmussen | Director | 02/05/2023 |
- Founders
- Thomas Hansen Invest ApS, Henrik Rasmussen 2013 Holding ApS, Ekstern Salg ApS
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsKlamsagervej 16
8230 Åbyhøj
| Production unit | Address | Employees | P number |
|---|---|---|---|
| House of Leads ApS | Klamsagervej 16, 1, 8230 Åbyhøj | 14 | 1029315090 |
Purpose
Selskabets formål er at udøve virksomhed med rådgivning og salg, opsøgende salg på vegne af kunder samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesname 1 · accounts 1 · industry 1
- NameName changed from Ekstern Salg Aarhus ApS to House of Leads ApS
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20238 changesownership 5 · address 1 · founded 1 · management 1
- OwnershipTHOMAS HANSEN INVEST ApS is no longer registered as owner
- OwnershipHENRIK RASMUSSEN 2013 HOLDING ApS is no longer registered as owner
- AddressMoved to Klamsagervej 16, 1, 8230 Åbyhøj
- FoundedRegistered as Ekstern Salg Aarhus ApS
- ManagementHenrik Rasmussen appointed director
- OwnershipTHOMAS HANSEN INVEST ApS registered as owner (20%)
- OwnershipHENRIK RASMUSSEN 2013 HOLDING ApS registered as owner (20%)
- OwnershipEkstern Salg ApS registered as owner (100%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Same people in management
- Ekstern Salg ApSvia Henrik Rasmussen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.