Heartland A/S
Public limited companyCVR 28502370Aarhus CActive
Heartland A/S is a public limited company, based in Aarhus C, active in non-financial holding companies, founded in 2005. Net profit rose 91% from 2024 to 2025, ending at DKK 4.9bn. Measured by gross profit, it ranks no. 1 of 2,093 companies in the industry in the database. Profit has grown three years in a row.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 14% (2024 → 2025), to DKK 19.9bn.
- Revenue rose 12% (2024 → 2025), to DKK 64.4bn.
- Net profit rose 91% (2024 → 2025), to DKK 4.9bn.
- Equity rose 13% (2024 → 2025), to DKK 39.2bn.
Employees
- 1 fewer employees than a year earlier: 34 (08/2026) against 35 (08/2025).
Management and owners, last 24 months
- New owners registered: Heartland A/S (13/03/2026).
- No longer registered as owner: Anpartsselskabet af 1.1.2017 (13/03/2026).
Registrations, last 24 months
- 13/03/2026: Merger registered in CVR
- 13/03/2026: Share capital changed from 80,000,000 DKK to 80,100,000 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 32,343,666 | 39,154,915 | 50,491,000 | 54,980,000 | 57,329,000 | 64,422,000 | +12.4% |
| Gross profit | 8,092,015 | 12,059,668 | 15,070,000 | 15,120,000 | 17,417,000 | 19,910,000 | +14.3% |
| Operating profit (EBIT) | 620,004 | 4,028,870 | 6,412,000 | 4,912,000 | 5,510,000 | 6,658,000 | +20.8% |
| Profit before tax | 412,850 | 7,034,511 | 2,201,000 | 2,056,000 | 4,024,000 | 6,432,000 | +59.8% |
| Net profit | 70,020 | 5,923,892 | 1,255,000 | 1,060,000 | 2,577,000 | 4,921,000 | +91% |
| Total assets | 46,419,236 | 56,053,284 | 61,153,000 | 58,012,000 | 60,900,000 | 68,541,000 | +12.5% |
| Equity | 25,249,117 | 31,579,781 | 33,921,000 | 32,755,000 | 34,785,000 | 39,226,000 | +12.8% |
| Liabilities | 18,952,524 | 22,549,980 | 25,455,000 | 23,783,000 | 23,934,000 | 27,291,000 | +14% |
| Cash and cash equivalents | 3,796,877 | 4,724,404 | 3,050,000 | 4,156,000 | 4,351,000 | 5,026,000 | +15.5% |
| Average number of employees | 22,377 | 21,208 | – | 28,296 | 31,069 | 33,698 | +8.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/08/2024 – 31/07/2025 | 21/11/2025 | The group | PDF not statedXBRL |
| 2024 | 01/08/2023 – 31/07/2024 | 22/11/2024 | The group | PDFXBRL |
| 2023 | 01/08/2022 – 31/07/2023 | 29/11/2023 | The group | PDFXBRL |
| 2022 | 01/08/2021 – 31/07/2022 | 24/11/2022 | The group | PDFXBRL |
| 2021 | 01/08/2020 – 31/07/2021 | 22/11/2021 | The company | PDFXBRL |
| 2020 | 01/08/2019 – 31/07/2020 | 26/11/2020 | The group | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
2,138 companies in the databaseComparison with the other companies in non-financial holding companies based on the latest financial year.
Industry median: gross profit −DKK 31,805, net profit DKK 701k, equity DKK 32.1m, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 1of 9,892 Better than 100% | No. 1of 9,922 Better than 100% |
| Same industry and 20–49 employees32 companies in the comparison | No. 1of 31 Better than 100% | No. 1of 32 Better than 100% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5of 24,791 Better than 100% | No. 6of 24,909 Better than 100% |
| All companies of type A/S18,025 companies in the comparison | No. 11of 17,786 Better than 100% | No. 17of 18,024 Better than 100% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Non-financial holding companies- Heartland A/SDKK 19.9bn
- Andel A.M.B.A.DKK 5.6bn
- Norlys a.m.b.a.DKK 5.3bn
- Heartland A/SDKK 4.9bn
- Andel A.M.B.A.−DKK 2.9bn
- Norlys a.m.b.a.−DKK 1.5bn
- Heartland A/SDKK 39.2bn
- Andel A.M.B.A.DKK 29.5bn
- Norlys a.m.b.a.DKK 28.2bn
- Heartland A/S34
- Andel A.M.B.A.28
- Norlys a.m.b.a.494
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Anders Holch Povlsen33.33% · 50% votes
- Astrid Storm Holch Povlsen5% · 0% votes
- Heartland A/S33.33%
Subsidiaries are shown only if they are in the database.
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lise Kaae | CEO | 08/06/2017 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Troels Holch Povlsen | Board member | 23/02/2005 |
| Anne Kirstine Storm Holch Povlsen | Board member | 15/12/2009 |
| Anders Holch Povlsen | Chair of the board | 08/06/2017 |
| Merete Bech Povlsen | Board member | 08/06/2017 |
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Anders Holch Povlsen | Board member | 23/02/2005 | 07/06/2017 |
| Anders Holch Povlsen | Director | 23/02/2005 | 08/06/2017 |
| Merete Bech Povlsen | Chair of the board | 23/02/2005 | 07/06/2017 |
Signing rule: Selskabet tegnes af direktionen, af bestyrelsesformanden eller af 2 medlemmer af bestyrelsen i forening
Address and production units
4 active production unitsStore Torv 1
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (4)
- Aktieselskabet af 15.1.2026Temporary employment agency activities and other staff provision
- Anpartsselskabet af 31.7.2026Manufacture of batteries and accumulators
- Frontline Tech A/SComputer programming activities
- Founderment A/SNon-financial holding companies
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HEARTLAND A/S | Store Torv 1, 3, 8000 Aarhus C | 33 | 1028395333 |
| HEARTLAND A/S | Inge Lehmanns Gade 2, 8000 Aarhus C | 26 | 1011183200 |
| Heartland A/S | Dørslundvej 8, 7330 Brande | 1 | 1028640710 |
| LCN | Moltrup Landevej 201, 6100 Haderslev | 1 | 1030238792 |
Purpose
Selskabets formål er handel og fabrikation, investering og finansiering.
The purpose is quoted from the register in Danish.
Changes year by year
39 registered events20264 changescapital 1 · ownership 2 · merger 1
- CapitalShare capital changed from 80,000,000 DKK to 80,100,000 DKK
- OwnershipHEARTLAND A/S registered as owner (33.33%)
- OwnershipAnpartsselskabet af 1.1.2017 is no longer registered as owner
- MergerMerger registered in CVR
20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20222 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Store Torv 1, 3, 8000 Aarhus C
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20193 changesownership 3
- OwnershipAnders Holch Povlsen registered as owner (33.33%)
- OwnershipAstrid Storm Holch Povlsen registered as owner (5%)
- OwnershipAnders Holch Povlsen is no longer registered as owner
20182 changesaddress 2
- AddressMoved to Inge Lehmanns Gade 2, 8000 Aarhus C
- AddressMoved to Inge Lehmanns Gade 2, 8000 Aarhus C
201712 changesownership 3 · merger 1 · address 1 · name 1 · management 6
- OwnershipAnpartsselskabet af 1.1.2017 registered as owner (50%)
- OwnershipAnders Holch Povlsen registered as owner (50%)
- MergerMerger registered in CVR
- OwnershipAKTIESELSKABET AF 1.8.2007 is no longer registered as owner
- AddressMoved to Inge Lehmanns Gade 2, 8000 Aarhus C
- NameName changed from AKTIESELSKABET AF 1.8.2004 to HEARTLAND A/S
- ManagementAnders Holch Povlsen appointed chair of the board
- ManagementLise Kaae appointed ceo
- ManagementMerete Bech Povlsen appointed board member
- ManagementAnders Holch Povlsen stepped down as director
- ManagementAnders Holch Povlsen stepped down as board member
- ManagementMerete Bech Povlsen stepped down as chair of the board
20151 changeindustry 1
- IndustryIndustry changed to Ikke-finansielle holdingselskaber (642020)
20121 changeownership 1
- OwnershipAKTIESELSKABET AF 1.8.2007 registered as owner (100%)
20111 changename 1
- NameName changed from AKTIESELSKABET AF 1/8 2004 to AKTIESELSKABET AF 1.8.2004
20091 changemanagement 1
- ManagementAnne Kirstine Storm Holch Povlsen appointed board member
20081 changeindustry 1
- IndustryIndustry changed to Finansielle holdingselskaber (642010)
20071 changeaddress 1
- AddressMoved to Fredskovvej 5, 7330 Brande
20055 changesfounded 1 · management 4
- FoundedRegistered as AKTIESELSKABET AF 1/8 2004
- ManagementAnders Holch Povlsen appointed board member
- ManagementTroels Holch Povlsen appointed board member
- ManagementMerete Bech Povlsen appointed chair of the board
- ManagementAnders Holch Povlsen appointed director
Related companies
Same industry in Aarhus
- NRGI A.m.b.a.105 employees
- Plantas Group A/S48 employees
- Svane Køkkenet Midtjylland A/S31 employees
- B-a-r ApS18 employees
- CVF-Holding ApS14 employees
- Bohnsen Invest A/S12 employees
Same people in management
- Normal A/Svia Lise Kaae
- Novozymes A/Svia Lise Kaae
- Bestseller A/Svia Anders Holch Povlsen
- Nemlig.com A/Svia Anders Holch Povlsen
- BESTSELLER Stores Denmark A/Svia Anders Holch Povlsen
- Only Stores Denmark A/Svia Anders Holch Povlsen
Largest in the industry
- Andel A.M.B.A.DKK 5.6bn
- Norlys a.m.b.a.DKK 5.3bn
- Lauritzen Fonden Holding ApSDKK 4.1bn
- Per Aarsleff Holding A/SDKK 2.8bn
- C.W. Obel Holding P/SDKK 2.2bn
- N. Foss & Co. A/SDKK 2.1bn
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.