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Aaa United A/S

Public limited companyCVR 32563872Aarhus CActive

Aaa United A/S is a public limited company, based in Aarhus C, active in investment on own account, founded in 2009. The company made a loss in both 2024 and 2025, most recently DKK 118.7m. With 11 employees, the company is about 11 times larger than the industry median. Gross profit is higher than that of 90% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 6.6m+40.1% vs. 2024
Net profit−DKK 118.7m−69.2% vs. 2024
EquityDKK 2.6bn−5.6% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 40% (2024 → 2025), to DKK 6.6m.
  • The loss grew: from DKK 70.1m to DKK 118.7m (2024 → 2025).
  • Equity fell 6% (2024 → 2025), to DKK 2.6bn.

Employees

  • 2 more employees than a year earlier: 11 (08/2026) against 9 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Investment on own account (649910)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500mDKK 0DKK 500mDKK 1bnDKK 1.5bnDKK 2bnDKK 2.5bn202020212022202320242025
EquityNet profit
Financial figures for Aaa United A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−1,3522,7243,2723,5214,7006,583+40.1%
Operating profit (EBIT)–−1,310−2,572−2,287−3,149−3,536−12.3%
Profit before tax−133,686−411,95765,645−242,416−63,170−123,384−95.3%
Net profit−137,356−409,55965,952−244,589−70,142−118,673−69.2%
Total assets2,313,6572,269,0632,498,0633,378,1154,445,4364,955,886+11.5%
Equity2,277,3551,971,2582,061,6981,777,7022,732,3702,580,690−5.6%
Liabilities36,302297,804436,3651,600,4131,713,0662,375,196+38.7%
Cash and cash equivalents5,1882,755920803108,8101,231−98.9%
Average number of employees–46579+28.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (655 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Aaa United A/S
Financial yearPeriodPublishedFigures forDocuments
202501/08/2024 – 31/07/202524/11/2025The companyPDF not statedXBRL
202401/08/2023 – 31/07/202425/11/2024The companyPDFXBRL
202301/08/2022 – 31/07/202305/12/2023The companyPDFXBRL
202201/08/2021 – 31/07/202230/11/2022The companyPDFXBRL
202101/08/2020 – 31/07/202122/11/2021The companyPDFXBRL
202001/08/2019 – 31/07/202026/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

655 companies in the database

Comparison with the other companies in investment on own account based on the latest financial year.

Gross profitDKK 6.6mNo. 64 of 623
Better than 90% of the companies in the industry
EquityDKK 2.6bnNo. 11 of 655
Better than 98% of the companies in the industry
Number of employees11No. 41 of 655
Better than 94% of the companies in the industry

Industry median: gross profit −DKK 36,065, net profit DKK 364k, equity DKK 22.5m, 1 employees.

DKK 100kDKK 968kDKK 9.4mDKK 90.6mDKK 411.3mHere
Distribution of gross profit for 255 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,411of 69,742
Better than 87%
No. 77of 69,964
Better than 100%
Same industry and fewer than 20 employees636 companies in the comparison
No. 58of 606
Better than 91%
No. 11of 636
Better than 98%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,131of 24,791
Better than 67%
No. 94of 24,909
Better than 100%
All companies of type A/S18,025 companies in the comparison
No. 10,827of 17,786
Better than 39%
No. 186of 18,024
Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Investment on own account
Gross profit
  1. Aaa United A/SDKK 6.6m
  2. Obton A/SDKK 876.4m
  3. MS2 Holding ApSDKK 841.3m
Net profit
  1. Aaa United A/S−DKK 118.7m
  2. Obton A/SDKK 463.9m
  3. MS2 Holding ApSDKK 136.9m
Equity
  1. Aaa United A/SDKK 2.6bn
  2. Obton A/S−DKK 219.2m
  3. MS2 Holding ApSDKK 1.2bn
Employees
  1. Aaa United A/S11
  2. Obton A/S11
  3. MS2 Holding ApS7

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Aaa United A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Aaa United A/S
NameRoleAppointed
Anders Krogh VogdrupCEO12/02/2021

Board of directors

Board of directors at Aaa United A/S
NameRoleAppointed
Merete Bech PovlsenBoard member11/11/2009
Anders Holch PovlsenChair of the board12/02/2021
Lise KaaeBoard member12/02/2021
Founders
Bestseller United A/S
Former management (3)
Former management at Aaa United A/S
NameRoleAppointedResigned
Anders Holch PovlsenBoard member11/11/200911/02/2021
Anders Holch PovlsenDirector11/11/200912/02/2021
Lise KaaeChair of the board11/11/200911/02/2021

Signing rule: Selskabet tegnes af direktionen, af bestyrelsesformanden eller af to medlemmer af bestryelsen i forening

Address and production units

2 active production units

Inge Lehmanns Gade 2
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
AAA UNITED A/SInge Lehmanns Gade 2, 8000 Aarhus C101015644784
AAA United A/SFredskovvej 5, 7330 Brande11026095596

Purpose

Selskabets formål er handel og fabrikation, investering og finansiering

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Investment on own account (649910)
20242 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Inge Lehmanns Gade 2, 8000 Aarhus C
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20217 changesaccounts 1 · management 6
  • Annual report for 2021 published
  • Anders Holch Povlsen appointed chair of the board
  • Lise Kaae appointed board member
  • Anders Krogh Vogdrup appointed ceo
  • Anders Holch Povlsen stepped down as director
  • Anders Holch Povlsen stepped down as board member
  • Lise Kaae stepped down as chair of the board
20201 changeaccounts 1
  • Annual report for 2020 published
20183 changesaddress 3
  • Moved to Inge Lehmanns Gade 2, 8000 Aarhus C
  • Moved to Inge Lehmanns Gade 2, 8000 Aarhus C
  • Moved to Inge Lehmanns Gade 2, 8000 Aarhus C
20132 changescapital 2
  • Share capital changed from 124,050,000 DKK to 190,050,000 DKK
  • Share capital changed from 119,050,000 DKK to 124,050,000 DKK
20123 changesownership 1 · industry 1 · capital 1
  • HEARTLAND A/S registered as owner (100%)
  • Industry changed to Investeringsselskaber (643030)
  • Share capital changed from 105,550,000 DKK to 119,050,000 DKK
20102 changescapital 2
  • Share capital changed from 50,550,000 DKK to 105,550,000 DKK
  • Share capital changed from 30,000,000 DKK to 50,550,000 DKK
20096 changescapital 1 · founded 1 · management 4
  • Share capital changed from 1,000,000 DKK to 30,000,000 DKK
  • Registered as AAA UNITED A/S
  • Anders Holch Povlsen appointed board member
  • Merete Bech Povlsen appointed board member
  • Anders Holch Povlsen appointed director
  • Lise Kaae appointed chair of the board

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction