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Gmj Smashsport ApS

Private limited companyCVR 26364280HolbækActive

Gmj Smashsport ApS is a private limited company, based in Holbæk, active in retail sale of sports and leisure equipment, founded in 2001. Net profit fell 9% from 2024 to 2025, ending at DKK 213k.

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Key figures · financial year 2025

Gross profitDKK 2.1m−3.6% vs. 2024
Net profitDKK 213k−9.3% vs. 2024
EquityDKK 4.1m−2.1% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 2.1m.
  • Net profit fell 9% (2024 → 2025), to DKK 213k.
  • Equity fell 2% (2024 → 2025), to DKK 4.1m.

Employees

  • 1 more employees than a year earlier: 7 (08/2026) against 6 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Gmj Smashsport ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,1862,6602,2952,1152,1722,093−3.6%
Operating profit (EBIT)–906507365418391−6.5%
Profit before tax6211,323614282265241−8.8%
Net profit5341,162546253235213−9.3%
Total assets6,7517,1517,4386,8666,9596,898−0.9%
Equity2,4363,5973,7433,9964,2304,143−2.1%
Liabilities4,3153,5533,6952,8692,7232,750+1%
Cash and cash equivalents4558066564554+20.7%
Average number of employees6555550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Gmj Smashsport ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202216/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202007/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 2.1mNo. 130 of 292
Better than 56% of the companies in the industry
EquityDKK 4.1mNo. 74 of 292
Better than 75% of the companies in the industry
Number of employees7No. 95 of 292
Better than 68% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 30,012of 69,742
Better than 57%
No. 15,979of 69,964
Better than 77%
Same industry and fewer than 20 employees248 companies in the comparison
No. 88of 248
Better than 65%
No. 42of 248
Better than 83%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,225of 24,791
Better than 39%
No. 10,674of 24,909
Better than 57%
All companies of type ApS66,508 companies in the comparison
No. 29,146of 66,379
Better than 56%
No. 12,819of 66,505
Better than 81%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Gmj Smashsport ApSDKK 2.1m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Gmj Smashsport ApSDKK 213k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Gmj Smashsport ApSDKK 4.1m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Gmj Smashsport ApS7
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Gmj Smashsport ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Gmj Smashsport ApS
NameRoleAppointed
Niels Henrik JensenDirector14/04/2015
Founders
Jan Gottschalck, Jemo. Handelsselskab Holbæk ApS, Grethe Mariane Jensen
Former management (7)
Former management at Gmj Smashsport ApS
NameRoleAppointedResigned
Jan GottschalckDirector07/12/200114/04/2015
Jan GottschalckBoard member21/12/200114/04/2015
Mogens Netsø JensenChair of the board21/12/200114/07/2016
Danny Poul Engkær SteinessBoard member01/01/201214/07/2016
Per Ole Skov JensenBoard member02/04/201303/04/2013
Grethe Mariane JensenBoard member03/04/201314/04/2015
Niels Henrik JensenBoard member14/04/201514/07/2016

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Nygade 8
4300 Holbæk

Holbæk Municipality · Postcode 4300

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
GMJ SMASHSPORT ApSNygade 8, 4300 Holbæk71008827369

Purpose

Selskabets formål er at drive handel.

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Nygade 8, 4300 Holbæk
20211 changeaccounts 1
  • Annual report for 2020 published
20169 changesmanagement 3 · ownership 5 · address 1
  • Niels Henrik Jensen stepped down as board member
  • Danny Poul Engkær Steiness stepped down as board member
  • Mogens Netsø Jensen stepped down as chair of the board
  • N.H.J. RETAIL HOLDING ApS registered as owner (66.67%)
  • DANNY ENGKÆR HOLDING ApS registered as owner (25%)
  • JEMO. HANDELSSELSKAB HOLBÆK ApS is no longer registered as owner
  • N.H.J. RETAIL HOLDING ApS is no longer registered as owner
  • DANNY ENGKÆR HOLDING ApS is no longer registered as owner
  • Moved to Nygade 8, 4300 Holbæk
201512 changesmanagement 5 · ownership 7
  • Niels Henrik Jensen appointed director
  • Niels Henrik Jensen appointed board member
  • Grethe Mariane Jensen stepped down as board member
  • Jan Gottschalck stepped down as board member
  • Jan Gottschalck stepped down as director
  • JEMO. HANDELSSELSKAB HOLBÆK ApS registered as owner (33.33%)
  • N.H.J. RETAIL HOLDING ApS registered as owner (50%)
  • DANNY ENGKÆR HOLDING ApS registered as owner (10%)
  • JEMO. HANDELSSELSKAB HOLBÆK ApS is no longer registered as owner
  • Grethe Mariane Jensen is no longer registered as owner
  • DANNY ENGKÆR HOLDING ApS is no longer registered as owner
  • Jan Gottschalck is no longer registered as owner
20141 changeaddress 1
  • Moved to Nygade 8, 4300 Holbæk
20133 changesmanagement 3
  • Grethe Mariane Jensen appointed board member
  • Per Ole Skov Jensen stepped down as board member
  • Per Ole Skov Jensen appointed board member
20126 changescapital 1 · management 1 · ownership 4
  • Share capital changed from 150,000 DKK to 200,000 DKK
  • Danny Poul Engkær Steiness appointed board member
  • JEMO. HANDELSSELSKAB HOLBÆK ApS registered as owner (25%)
  • Grethe Mariane Jensen registered as owner (25%)
  • DANNY ENGKÆR HOLDING ApS registered as owner (25%)
  • Jan Gottschalck registered as owner (25%)
20081 changeindustry 1
  • Industry changed to Forhandlere af sports- og campingudstyr (476410)
20071 changeaddress 1
  • Moved to Ahlgade 15-17, 4300 Holbæk
20014 changesmanagement 3 · founded 1
  • Mogens Netsø Jensen appointed chair of the board
  • Jan Gottschalck appointed board member
  • Registered as GMJ SMASHSPORT ApS
  • Jan Gottschalck appointed director

Related companies

Same industry in Holbæk

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction