first coffee ApS
Private limited companyCVR 41782145Aarhus CActive
first coffee ApS is a private limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2020. Equity was negative at the end of 2025 (−DKK 723k). Net profit fell 85% from 2024 to 2025, ending at DKK 3,991. 3 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 14% (2024 → 2025), to DKK 1.3m.
- Net profit fell 85% (2024 → 2025), to DKK 3,991.
Management and owners, last 24 months
- New owners registered: Related Minds Group ApS (20/12/2024).
- No longer registered as owner: Henrik Koch Invest ApS (20/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 479 | 1,742 | 829 | 1,171 | 1,335 | +14% |
| Operating profit (EBIT) | −498 | 260 | −492 | 90 | 56 | −37.7% |
| Profit before tax | – | – | – | – | 4 | – |
| Net profit | −504 | 246 | −535 | 26 | 4 | −84.7% |
| Total assets | 258 | 786 | 584 | 559 | 1,256 | +124.5% |
| Equity | −464 | −218 | −753 | −727 | −723 | +0.5% |
| Liabilities | 722 | 1,004 | 1,337 | 1,286 | 1,979 | +53.8% |
| Cash and cash equivalents | 8 | 26 | 13 | 0 | 166 | – |
| Average number of employees | 0 | 3 | 2 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 723k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/06/2023 | The company | PDFXBRL |
| 2021 | 10/10/2020 – 31/12/2021 | 08/06/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 39,244of 69,742 Better than 44% | No. 66,531of 69,964 Better than 5% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 361of 633 Better than 43% | No. 613of 634 Better than 3% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 20,752of 33,588 Better than 38% | No. 31,527of 33,687 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 37,845of 66,379 Better than 43% | No. 63,016of 66,505 Better than 5% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- first coffee ApSDKK 1.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- first coffee ApSDKK 3,991
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- first coffee ApS−DKK 723k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- first coffee ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Dø Holding ApS25%
- Thomas Andersen Invest ApS25%
- Related Minds Group ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Refsgaard Andersen | Director | 10/10/2020 |
| Dennis Østergaard | Director | 10/10/2020 |
- Founders
- Henrik Koch Invest ApS, Dø Holding ApS, Thomas Andersen Invest ApS
Signing rule: Selskabet tegnes af to direktører i forening
Address and production units
1 active production unitsFrederiksgade 1
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (3)
- Related ApSPublic relations and communication activities
- Ecojoys ApSMarket research and public opinion polling
- Related Minds Group ApSActivities of non-financial head offices
| Production unit | Address | Employees | P number |
|---|---|---|---|
| first coffee ApS | Frederiksgade 1, 2. th, 8000 Aarhus C | 3 | 1026390431 |
Purpose
Selskabets formål er digital markedsføring, branding, konceptudvikling samt anden efter direktionens skøn hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20243 changesownership 2 · accounts 1
- OwnershipRelated Minds Group ApS registered as owner (50%)
- OwnershipHENRIK KOCH INVEST ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Frederiksgade 1, 2. th, 8000 Aarhus C
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20206 changesfounded 1 · management 2 · ownership 3
- FoundedRegistered as first coffee ApS
- ManagementThomas Refsgaard Andersen appointed director
- ManagementDennis Østergaard appointed director
- OwnershipHENRIK KOCH INVEST ApS registered as owner (50%)
- OwnershipDØ HOLDING ApS registered as owner (25%)
- OwnershipThomas Andersen Invest ApS registered as owner (25%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.