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Factor X Adman A/S

Public limited companyCVR 29815437Aarhus CActive

Factor X Adman A/S is a public limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2009. After a loss in 2024, the company made a profit of DKK 737k in 2025.

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Key figures · financial year 2025

Gross profitDKK 3.3m+79.1% vs. 2024
Net profitDKK 737k+221.7% vs. 2024
EquityDKK 7,276+101% vs. 2024
Employees8latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 79% (2024 → 2025), to DKK 3.3m.
  • Net profit went from a loss of DKK 606k to a profit of DKK 737k (2024 → 2025).
  • Equity turned positive again: DKK 7,276 (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 8 (08/2026) against 9 (08/2025).

Management and owners, last 24 months

  • New in management: Ole Hvelplund (chair of the board, 28/01/2025) and Bo Westberg Rasmussen (board member, 28/01/2025).
  • Stepped down: Boy Boysen (chair of the board, 28/01/2025), Anders Fuglsang-Abrahamsen (board member, 28/01/2025) and Tonny Daugaard Sørensen (board member, 06/12/2024).
  • New owners registered: Bo Westberg Rasmussen (01/01/2025), Lindströmske Holding ApS (01/01/2025) and Hvelplund Holding ApS (01/01/2025).
  • No longer registered as owner: Boy Boysen Holding ApS (01/01/2025) and Lindströmske Holding ApS (31/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Factor X Adman A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,2401,5052,1392,0601,8653,340+79.1%
Operating profit (EBIT)–−835434−148−685341+149.8%
Profit before tax15−893347−256−757876+215.7%
Net profit7−701259−267−606737+221.7%
Total assets2,4682,3382,1471,9691,4132,035+44.1%
Equity−310−1,011−752−1,019−7307+101%
Liabilities–3,3492,8992,9882,1432,026−5.5%
Cash and cash equivalents6442184440%
Average number of employees874568+33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 0% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Factor X Adman A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202104/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 3.3mNo. 263 of 715
Better than 63% of the companies in the industry
EquityDKK 7,276No. 621 of 716
Better than 13% of the companies in the industry
Number of employees8No. 160 of 716
Better than 78% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 20,491of 69,742
Better than 71%
No. 59,635of 69,964
Better than 15%
Same industry and fewer than 20 employees634 companies in the comparison
No. 184of 633
Better than 71%
No. 545of 634
Better than 14%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 12,290of 24,791
Better than 50%
No. 23,239of 24,909
Better than 7%
All companies of type A/S18,025 companies in the comparison
No. 13,321of 17,786
Better than 25%
No. 17,130of 18,024
Better than 5%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Factor X Adman A/SDKK 3.3m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Factor X Adman A/SDKK 737k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Factor X Adman A/SDKK 7,276
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Factor X Adman A/S8
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Bo Westberg Rasmussen25%
  • Lindströmske Holding ApS33.33%
  • Hvelplund Holding ApS25%
Factor X Adman A/S

Management

4 active registrations

Executive management

Executive management at Factor X Adman A/S
NameRoleAppointed
Peter Lindstrøm GleerupCEO01/01/2019

Board of directors

Board of directors at Factor X Adman A/S
NameRoleAppointed
Peter Lindstrøm GleerupBoard member17/12/2018
Ole HvelplundChair of the board28/01/2025
Bo Westberg RasmussenBoard member28/01/2025
Founders
Westberg Consult ApS, Fly Plejdrup Holding ApS, Lennarts Design ApS, Lindströmske Holding ApS
Former management (16)
Former management at Factor X Adman A/S
NameRoleAppointedResigned
Ole Fly PlejdrupDirector11/02/200909/09/2010
Peter EjlerskovBoard member11/02/200909/10/2013
Jesper Lennart PedersenBoard member11/02/200917/11/2017
Ole Fly PlejdrupChair of the board09/09/201002/11/2012
Bo Westberg RasmussenBoard member09/09/201016/10/2018
Bo Westberg RasmussenCEO09/09/201001/04/2016
Peter Lindstrøm GleerupChair of the board23/10/201317/11/2017
Martin ClanteCEO01/04/201631/12/2018
Pia HuusfeltBoard member17/11/201717/12/2018
Michael Ove KastrupsenBoard member17/11/201717/12/2018
Lone Susanne LorentzenChair of the board17/11/201717/12/2018
Lars NybyeBoard member17/12/201815/03/2019
Martin Rask HofflandBoard member17/12/201815/03/2019
Boy BoysenChair of the board15/03/201928/01/2025
Anders Fuglsang-AbrahamsenBoard member15/03/201928/01/2025
Tonny Daugaard SørensenBoard member15/03/201906/12/2024

Signing rule: Selskabet tegnes af direktøren sammen med bestyrelsens formand eller af den samlede bestyrelse.

Address and production units

2 active production units

Park Allé 15
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
FACTOR X ADMAN A/SPark Allé 15, 6. th, 8000 Aarhus C71015069909
Factor X Adman A/SKattesundet 12, 2, 1458 København K51023272314

Purpose

Selskabets formål er at drive virksomhed med reklame- og marketingbureau og anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

68 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202510 changesaccounts 1 · management 4 · industry 1 · ownership 4
  • Annual report for 2024 published
  • Ole Hvelplund appointed chair of the board
  • Bo Westberg Rasmussen appointed board member
  • Anders Fuglsang-Abrahamsen stepped down as board member
  • Boy Boysen stepped down as chair of the board
  • Industry changed to Planning and design of advertising campaigns (731110)
  • HVELPLUND HOLDING ApS registered as owner (25%)
  • Bo Westberg Rasmussen registered as owner (25%)
  • LINDSTRÖMSKE HOLDING ApS registered as owner (33.33%)
  • BOY BOYSEN HOLDING ApS is no longer registered as owner
20243 changesownership 1 · management 1 · accounts 1
  • LINDSTRÖMSKE HOLDING ApS is no longer registered as owner
  • Tonny Daugaard Sørensen stepped down as board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20198 changesmanagement 6 · ownership 2
  • Tonny Daugaard Sørensen appointed board member
  • Anders Fuglsang-Abrahamsen appointed board member
  • Boy Boysen appointed chair of the board
  • Lars Nybye stepped down as board member
  • Martin Rask Hoffland stepped down as board member
  • Peter Lindstrøm Gleerup appointed ceo
  • BOY BOYSEN HOLDING ApS registered as owner (66.67%)
  • LINDSTRÖMSKE HOLDING ApS registered as owner (25%)
201813 changesmanagement 8 · ownership 4 · address 1
  • Martin Clante stepped down as ceo
  • LINDSTRÖMSKE HOLDING ApS is no longer registered as owner
  • Adman Kommunikation ApS is no longer registered as owner
  • Lennarts Design ApS is no longer registered as owner
  • WESTBERG CONSULT ApS is no longer registered as owner
  • Lars Nybye appointed board member
  • Martin Rask Hoffland appointed board member
  • Peter Lindstrøm Gleerup appointed board member
  • Lone Susanne Lorentzen stepped down as chair of the board
  • Pia Huusfelt stepped down as board member
  • Michael Ove Kastrupsen stepped down as board member
  • Bo Westberg Rasmussen stepped down as board member
  • Moved to Park Allé 15, 6. th, 8000 Aarhus C
20175 changesmanagement 5
  • Lone Susanne Lorentzen appointed chair of the board
  • Pia Huusfelt appointed board member
  • Michael Ove Kastrupsen appointed board member
  • Peter Lindstrøm Gleerup stepped down as chair of the board
  • Jesper Lennart Pedersen stepped down as board member
201610 changesmanagement 2 · ownership 7 · name 1
  • Martin Clante appointed ceo
  • Bo Westberg Rasmussen stepped down as ceo
  • LINDSTRÖMSKE HOLDING ApS registered as owner (25%)
  • Adman Kommunikation ApS registered as owner (25%)
  • WESTBERG CONSULT ApS registered as owner (20%)
  • Lennarts Design ApS registered as owner (20%)
  • Name changed from FACTOR X REKLAMEBUREAU A/S to FACTOR X ADMAN A/S
  • WESTBERG CONSULT ApS is no longer registered as owner
  • LINDSTRÖMSKE HOLDING ApS is no longer registered as owner
  • Lennarts Design ApS is no longer registered as owner
20132 changesmanagement 2
  • Peter Lindstrøm Gleerup appointed chair of the board
  • Peter Ejlerskov stepped down as board member
20124 changesmanagement 1 · ownership 3
  • Ole Fly Plejdrup stepped down as chair of the board
  • WESTBERG CONSULT ApS registered as owner (33.33%)
  • LINDSTRÖMSKE HOLDING ApS registered as owner (33.33%)
  • Lennarts Design ApS registered as owner (33.33%)
20104 changesmanagement 4
  • Ole Fly Plejdrup appointed chair of the board
  • Bo Westberg Rasmussen appointed ceo
  • Bo Westberg Rasmussen appointed board member
  • Ole Fly Plejdrup stepped down as director
20095 changesaddress 1 · founded 1 · management 3
  • Moved to Åboulevarden 60, 8000 Aarhus C
  • Registered as FACTOR X REKLAMEBUREAU A/S
  • Peter Ejlerskov appointed board member
  • Jesper Lennart Pedersen appointed board member
  • Ole Fly Plejdrup appointed director

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction