Except ApS
Private limited companyCVR 43395181Odense CActive
Except ApS is a private limited company, based in Odense C, active in planning and design of advertising campaigns, founded in 2022. The company went from a profit in 2024 to a loss of DKK 24,488 in 2025. Equity fell to DKK 28,284 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 83% (2024 → 2025), to DKK 285k.
- Net profit went from a profit of DKK 39,822 to a loss of DKK 24,488 (2024 → 2025).
- Equity fell 46% (2024 → 2025), to DKK 28,284.
Employees
- 1 more employees than a year earlier: 2 (11/2025) against 1 (11/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 89 | 155 | 285 | +83.1% |
| Operating profit (EBIT) | −27 | 43 | −21 | −148.6% |
| Profit before tax | −27 | 43 | −24 | −156.3% |
| Net profit | −27 | 40 | −24 | −161.5% |
| Total assets | 22 | 74 | 59 | −19.2% |
| Equity | 13 | 53 | 28 | −46.4% |
| Liabilities | 9 | 21 | 31 | +50.1% |
| Cash and cash equivalents | 12 | 4 | 7 | +86.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 46% from 2024 to 2025 (DKK 52,772 to DKK 28,284).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 25/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 16/12/2024 | The company | PDF not statedXBRL |
| 2023 | 04/07/2022 – 30/06/2023 | 29/12/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 58,016of 69,742 Better than 17% | No. 58,684of 69,964 Better than 16% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 548of 633 Better than 13% | No. 530of 634 Better than 16% |
| Companies that are founded within the last five years16,675 companies in the comparison | No. 13,309of 16,627 Better than 20% | No. 12,173of 16,674 Better than 27% |
| All companies of type ApS66,508 companies in the comparison | No. 55,815of 66,379 Better than 16% | No. 54,967of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Except ApSDKK 285k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Except ApS−DKK 24,488
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Except ApSDKK 28,284
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Except ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- DCCS Invest ApS50%
- Lunddal Brose Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jonas Lunddal Brose | Director | 04/07/2022 |
- Founders
- DCCS Invest ApS, Lunddal Brose Holding ApS
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsSverigesgade 16
5000 Odense C
Odense Municipality · Postcode 5000
Other companies at the address (1)
- Alfred Æælsker Kamilla ApSRestaurants and cafés
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Except ApS | Sverigesgade 16, 5000 Odense C | 2 | 1028419534 |
Purpose
Selskabets formål er drift af reklamebureau
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20243 changesaccounts 1 · address 2
- AccountsAnnual report for 2024 published
- AddressMoved to Sverigesgade 16, 5000 Odense C
- AddressMoved to Wichmandsgade 5, 5000 Odense C
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20225 changesaddress 1 · founded 1 · management 1 · ownership 2
- AddressMoved to Havnegade 34B, 5000 Odense C
- FoundedRegistered as Except ApS
- ManagementJonas Lunddal Brose appointed director
- OwnershipDCCS Invest ApS registered as owner (50%)
- OwnershipLunddal Brose Holding ApS registered as owner (50%)
Related companies
Same industry in Odense
- Nørgård Mikkelsen A/S75 employees
- The Unicorn A/S33 employees
- Step A/S25 employees
- Marginal Reklamebureau ApS17 employees
- MDK Media ApS14 employees
- Mack Media ApS11 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.