CVRdatabase
Menu

Digital Brands ApS

Private limited companyCVR 27974090Aarhus CActive

Digital Brands ApS is a private limited company, based in Aarhus C, active in fitness facilities, founded in 2004. Net profit fell 16% from 2024 to 2025, ending at DKK 220k. Equity grew to DKK 732k in 2025.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 375k+25% vs. 2024
Net profitDKK 220k−16.4% vs. 2024
EquityDKK 732k+42.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 25% (2024 → 2025), to DKK 375k.
  • Net profit fell 16% (2024 → 2025), to DKK 220k.
  • Equity rose 43% (2024 → 2025), to DKK 732k.

Employees

  • 1 fewer employees than a year earlier: 2 (08/2026) against 3 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Digital Brands ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit234391153248300375+25%
Operating profit (EBIT)95174−96−17−7721+127.6%
Profit before tax44123−141−17−7918+122.8%
Net profit44123−141−17263220−16.4%
Total assets2801693023106301,203+91%
Equity−1,089−967266249512732+42.9%
Liabilities1,3691,1353561118471+299.8%
Cash and cash equivalents–2913115893285+206.4%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Annual reports

6 financial years
Annual reports for Digital Brands ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202515/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202413/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202226/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202018/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 375kNo. 277 of 361
Better than 23% of the companies in the industry
EquityDKK 732kNo. 93 of 361
Better than 74% of the companies in the industry
Number of employees2No. 201 of 361
Better than 44% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 56,490of 69,742
Better than 19%
No. 37,704of 69,964
Better than 46%
Same industry and fewer than 20 employees263 companies in the comparison
No. 191of 263
Better than 27%
No. 44of 263
Better than 84%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,248of 24,791
Better than 14%
No. 19,329of 24,909
Better than 22%
All companies of type ApS66,508 companies in the comparison
No. 54,344of 66,379
Better than 18%
No. 33,567of 66,505
Better than 50%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Digital Brands ApSDKK 375k
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Digital Brands ApSDKK 220k
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Digital Brands ApSDKK 732k
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Digital Brands ApS2
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Strandbygaard Invest ApS100%
Digital Brands ApS

Management

1 active registrations

Executive management

Executive management at Digital Brands ApS
NameRoleAppointed
Charlotte StrandbygaardCEO01/09/2021
Founders
2C Solutions A/S
Former management (13)
Former management at Digital Brands ApS
NameRoleAppointedResigned
Peter Dissing MøllerDirector17/06/200401/05/2006
Johannes Huus BoghChair of the board17/06/200416/01/2007
Bent HviidBoard member17/06/200416/01/2007
Hans-Henrik Horsted EriksenBoard member17/06/200416/01/2007
Jens Erik StrandbygaardBoard member17/06/200412/08/2019
Jens KlavsenBoard member17/06/200416/01/2007
Paul-Christian Sonne KongstedDirector01/05/200616/01/2007
Thomas Puggaard GhiladiBoard member16/01/200728/05/2008
Jens Erik StrandbygaardDirector16/01/200701/09/2021
Mogens AabyBoard member16/01/200731/12/2007
Mogens Kabel EnevoldsenBoard member31/12/200725/02/2009
Charlotte StrandbygaardBoard member28/05/200812/08/2019
Peter Dissing MøllerChair of the board27/01/201012/08/2019

Signing rule: Virksomheden tegnes af en direktør

Address and production units

1 active production units

Hendrik Pontoppidans Gade 16
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
DIGITAL BRANDS ApSHendrik Pontoppidans Gade 16, 2, 8000 Aarhus C21010680448

Purpose

Selskabets formål er at drive virksomhed med udvikling og salg af systemer til elektronisk stedbestemmelese samt enhver aktivitet, der efter bestyrelsens skøn står i forbindelse hermed

The purpose is quoted from the register in Danish.

Changes year by year

49 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · industry 1
  • Annual report for 2022 published
  • Industry changed to Fitness facilities (931300)
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesmanagement 2 · accounts 1
  • Charlotte Strandbygaard appointed ceo
  • Jens Erik Strandbygaard stepped down as director
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Hendrik Pontoppidans Gade 16, 2, 8000 Aarhus C
20197 changesname 1 · management 3 · ownership 3
  • Name changed from DIGITAL BRANDS A/S to DIGITAL BRANDS ApS
  • Peter Dissing Møller stepped down as chair of the board
  • Charlotte Strandbygaard stepped down as board member
  • Jens Erik Strandbygaard stepped down as board member
  • STRANDBYGAARD INVEST ApS registered as owner (100%)
  • DIGITAL HOLDING ApS is no longer registered as owner
  • STRANDBYGAARD INVEST ApS is no longer registered as owner
20102 changesmanagement 1 · ownership 1
  • Peter Dissing Møller appointed chair of the board
  • DIGITAL HOLDING ApS registered as owner (25%)
20091 changemanagement 1
  • Mogens Kabel Enevoldsen stepped down as board member
20084 changesname 1 · management 2 · industry 1
  • Name changed from KIDSPOTTER A/S to DIGITAL BRANDS A/S
  • Charlotte Strandbygaard appointed board member
  • Thomas Puggaard Ghiladi stepped down as board member
  • Industry changed to Other software publishing (582900)
200711 changesmanagement 10 · address 1
  • Mogens Kabel Enevoldsen appointed board member
  • Mogens Aaby stepped down as board member
  • Moved to Lyngbyvej 12, 8000 Aarhus C
  • Thomas Puggaard Ghiladi appointed board member
  • Jens Erik Strandbygaard appointed director
  • Mogens Aaby appointed board member
  • Paul-Christian Sonne Kongsted stepped down as director
  • Bent Hviid stepped down as board member
  • Johannes Huus Bogh stepped down as chair of the board
  • Hans-Henrik Horsted Eriksen stepped down as board member
  • Jens Klavsen stepped down as board member
20064 changesaddress 1 · management 2 · ownership 1
  • Moved to Jernbanegade 27, 6000 Kolding
  • Paul-Christian Sonne Kongsted appointed director
  • Peter Dissing Møller stepped down as director
  • STRANDBYGAARD INVEST ApS registered as owner (66.67%)
20051 changeaddress 1
  • Moved to Bramdrupskovvej 20B, 6000 Kolding
20048 changescapital 1 · founded 1 · management 6
  • Share capital changed from 500,000 DKK to 674,780 DKK
  • Registered as KIDSPOTTER A/S
  • Bent Hviid appointed board member
  • Johannes Huus Bogh appointed chair of the board
  • Peter Dissing Møller appointed director
  • Hans-Henrik Horsted Eriksen appointed board member
  • Jens Klavsen appointed board member
  • Jens Erik Strandbygaard appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction