Decisionlab A/S
Public limited companyCVR 25942485København ØActive
Decisionlab A/S is a public limited company, based in København Ø, active in planning and design of advertising campaigns, founded in 2001. After a loss in 2024, the company made a profit of DKK 41,677 in 2025.
Key figures · financial year 2025
Gross profitDKK 2.1m−11.3% vs. 2024
Net profitDKK 41,677+240.8% vs. 2024
EquityDKK 702k+6.3% vs. 2024
Employees3latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 11% (2024 → 2025), to DKK 2.1m.
- Net profit went from a loss of DKK 29,593 to a profit of DKK 41,677 (2024 → 2025).
- Equity rose 6% (2024 → 2025), to DKK 702k.
Management and owners, last 24 months
- New in management: Jesper Kunde (board member, 01/06/2026), Jesper Kunde (ceo, 01/06/2026) and Helle Bakgaard Kunde (board member, 01/06/2026) (+2).
- Stepped down: Christoffer Mohr Bondgaard (board member, 01/06/2026), Andreas Fisker Nielsen (board member, 14/05/2025) and Andreas Fisker Nielsen (ceo, 14/05/2025) (+2).
- New owners registered: Kunde & Co. Group A/S (01/06/2026).
- No longer registered as owner: Henrik Ole Håkonsson (01/06/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,017 | 3,748 | 3,233 | 3,033 | 2,422 | 2,149 | −11.3% |
| Profit before tax | 362 | 281 | 143 | 20 | −38 | 53 | +239.6% |
| Net profit | 282 | 219 | 111 | 16 | −30 | 42 | +240.8% |
| Total assets | 2,223 | 3,201 | 3,024 | 1,733 | 1,464 | 1,374 | −6.2% |
| Equity | 956 | 1,175 | 967 | 820 | 660 | 702 | +6.3% |
| Liabilities | 1,267 | 2,026 | 2,057 | 913 | 804 | 672 | −16.4% |
| Cash and cash equivalents | 706 | 1,260 | 1,269 | 326 | 73 | 245 | +236.3% |
| Average number of employees | 4 | 6 | 6 | 5 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 03/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 12/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 12/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 10/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Gross profitDKK 2.1mNo. 350 of 715
Better than 51% of the companies in the industry
EquityDKK 702kNo. 347 of 716
Better than 52% of the companies in the industry
Number of employees3No. 315 of 716
Better than 56% of the companies in the industry
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 29,423of 69,742 Better than 58% | No. 38,186of 69,964 Better than 45% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 271of 633 Better than 57% | No. 275of 634 Better than 57% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 15,078of 24,791 Better than 39% | No. 19,452of 24,909 Better than 22% |
| All companies of type A/S18,025 companies in the comparison | No. 14,511of 17,786 Better than 18% | No. 16,399of 18,024 Better than 9% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaignsGross profit
- Decisionlab A/SDKK 2.1m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
Net profit
- Decisionlab A/SDKK 41,677
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
Equity
- Decisionlab A/SDKK 702k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
Employees
- Decisionlab A/S3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Kunde & Co. Group A/S100%
Decisionlab A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Kunde | CEO | 01/06/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Henrik Ole Håkonsson | Chair of the board | 12/05/2009 |
| Jesper Kunde | Board member | 01/06/2026 |
| Helle Bakgaard Kunde | Board member | 01/06/2026 |
- Founders
- Gorrissen Federspiel Komplementar Advokatanpartsselskab
Former management (29)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Klaus Søgaard | Board member | 12/03/2001 | 12/06/2001 |
| Klaus Søgaard | Director | 12/03/2001 | 12/06/2001 |
| Jan-Erik Gunnar Svensson | Chair of the board | 12/03/2001 | 12/06/2001 |
| Troels Elkiær Andersen | Board member | 12/03/2001 | 12/06/2001 |
| Gaute Mikkel Nyfelt Høgh | Board member | 12/03/2001 | 20/06/2003 |
| Jens Kristian Lai | Board member | 12/06/2001 | 05/07/2001 |
| Jens Kristian Lai | Director | 12/06/2001 | 05/07/2001 |
| Jan Egesborg | Board member | 12/06/2001 | 05/07/2001 |
| Jan Egesborg | Director | 12/06/2001 | 05/07/2001 |
| Peter Asboe | Board member | 12/06/2001 | 22/03/2007 |
| Gaute Mikkel Nyfelt Høgh | Director | 05/07/2001 | 20/06/2003 |
| Jesper Kunde | Board member | 20/06/2003 | 12/05/2009 |
| Jesper Kunde | Director | 20/06/2003 | 12/05/2009 |
| Helle Bakgaard Kunde | Board member | 20/06/2003 | 12/05/2009 |
| Carmine Gioia | Board member | 12/05/2009 | 15/04/2011 |
| Carmine Gioia | Director | 12/05/2009 | 15/04/2011 |
| Lars Egtoft Nielsen | Board member | 12/05/2009 | 28/02/2018 |
| Dorthe Krogh Jensen | Board member | 15/04/2011 | 22/08/2012 |
| Dorthe Krogh Jensen | Director | 15/04/2011 | 22/08/2012 |
| Martin William Frederiksen | Board member | 22/08/2012 | 30/04/2015 |
| Martin William Frederiksen | Director | 22/08/2012 | 30/04/2015 |
| Christian Joachim Skogmann Brandstrup | Board member | 01/05/2015 | 14/03/2024 |
| Christian Joachim Skogmann Brandstrup | CEO | 01/05/2015 | 14/03/2024 |
| Erik Joakim Thørring | Board member | 28/02/2018 | 27/02/2020 |
| Christoffer Mohr Bondgaard | Board member | 27/02/2020 | 01/06/2026 |
| Andreas Fisker Nielsen | Board member | 14/03/2024 | 14/05/2025 |
| Andreas Fisker Nielsen | CEO | 14/03/2024 | 14/05/2025 |
| Troels Rasmussen Thomsen | Board member | 14/05/2025 | 01/06/2026 |
| Troels Rasmussen Thomsen | CEO | 14/05/2025 | 01/06/2026 |
Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening, af et bestyrelsesmedlem i forening med en direktør eller af den samlede bestyrelse.
Address and production units
1 active production unitsØsterfælled Torv 6
2100 København Ø
| Production unit | Address | Employees | P number |
|---|---|---|---|
| DECISIONLAB A/S | Østerfælled Torv 6, 2100 København Ø | 3 | 1011546680 |
Purpose
Selskabets formål er at drive analyse- og reklamebureauvirksomhed og anden i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
83 registered events42015
02016
02017
22018
02019
22020
12021
12022
12023
52024
62025
92026
20269 changesmanagement 6 · ownership 2 · accounts 1
- ManagementJesper Kunde appointed ceo
- ManagementJesper Kunde appointed board member
- ManagementHelle Bakgaard Kunde appointed board member
- ManagementTroels Rasmussen Thomsen stepped down as ceo
- ManagementTroels Rasmussen Thomsen stepped down as board member
- ManagementChristoffer Mohr Bondgaard stepped down as board member
- OwnershipKUNDE & CO. GROUP A/S registered as owner (100%)
- OwnershipHenrik Ole Håkonsson is no longer registered as owner
- AccountsAnnual report for 2025 published
20256 changesaccounts 1 · management 4 · industry 1
- AccountsAnnual report for 2024 published
- ManagementTroels Rasmussen Thomsen appointed ceo
- ManagementTroels Rasmussen Thomsen appointed board member
- ManagementAndreas Fisker Nielsen stepped down as ceo
- ManagementAndreas Fisker Nielsen stepped down as board member
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20245 changesaccounts 1 · management 4
- AccountsAnnual report for 2023 published
- ManagementAndreas Fisker Nielsen appointed ceo
- ManagementAndreas Fisker Nielsen appointed board member
- ManagementChristian Joachim Skogmann Brandstrup stepped down as ceo
- ManagementChristian Joachim Skogmann Brandstrup stepped down as board member
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changesmanagement 2
- ManagementChristoffer Mohr Bondgaard appointed board member
- ManagementErik Joakim Thørring stepped down as board member
20182 changesmanagement 2
- ManagementErik Joakim Thørring appointed board member
- ManagementLars Egtoft Nielsen stepped down as board member
20154 changesmanagement 4
- ManagementChristian Joachim Skogmann Brandstrup appointed ceo
- ManagementChristian Joachim Skogmann Brandstrup appointed board member
- ManagementMartin William Frederiksen stepped down as board member
- ManagementMartin William Frederiksen stepped down as director
20124 changesmanagement 4
- ManagementMartin William Frederiksen appointed board member
- ManagementMartin William Frederiksen appointed director
- ManagementDorthe Krogh Jensen stepped down as director
- ManagementDorthe Krogh Jensen stepped down as board member
20115 changesownership 1 · management 4
- OwnershipHenrik Ole Håkonsson registered as owner (100%)
- ManagementDorthe Krogh Jensen appointed director
- ManagementDorthe Krogh Jensen appointed board member
- ManagementCarmine Gioia stepped down as board member
- ManagementCarmine Gioia stepped down as director
200911 changesaddress 2 · industry 1 · name 1 · management 7
- AddressMoved to Østerfælled Torv 6, 2100 København Ø
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- AddressMoved to Østerfælled Torv 5-7, 2100 København Ø
- NameName changed from KUNDE & CO. HEALTH & CARE A/S to DECISIONLAB A/S
- ManagementLars Egtoft Nielsen appointed board member
- ManagementCarmine Gioia appointed board member
- ManagementCarmine Gioia appointed director
- ManagementHenrik Ole Håkonsson appointed chair of the board
- ManagementHelle Bakgaard Kunde stepped down as board member
- ManagementJesper Kunde stepped down as director
- ManagementJesper Kunde stepped down as board member
20071 changemanagement 1
- ManagementPeter Asboe stepped down as board member
20051 changecapital 1
- CapitalShare capital changed from 500,000 DKK to 600,000 DKK
20036 changesmanagement 5 · industry 1
- ManagementHelle Bakgaard Kunde appointed board member
- ManagementJesper Kunde appointed director
- ManagementJesper Kunde appointed board member
- ManagementGaute Mikkel Nyfelt Høgh stepped down as director
- ManagementGaute Mikkel Nyfelt Høgh stepped down as board member
- IndustryIndustry changed to Not stated (980000)
200124 changesname 3 · management 19 · address 1 · founded 1
- NameName changed from HEALTH & CARE A/S to KUNDE & CO. HEALTH & CARE A/S
- NameName changed from DOKUMENTAR A/S to HEALTH & CARE A/S
- ManagementGaute Mikkel Nyfelt Høgh appointed director
- ManagementJan Egesborg stepped down as director
- ManagementJan Egesborg stepped down as board member
- ManagementJens Kristian Lai stepped down as director
- ManagementJens Kristian Lai stepped down as board member
- NameName changed from GFKJURA 910 A/S to DOKUMENTAR A/S
- AddressMoved to Østerfælled Torv 4, 2100 København Ø
- ManagementPeter Asboe appointed board member
- ManagementJan Egesborg appointed director
- ManagementJan Egesborg appointed board member
- ManagementJens Kristian Lai appointed director
- ManagementJens Kristian Lai appointed board member
- ManagementKlaus Søgaard stepped down as director
- ManagementTroels Elkiær Andersen stepped down as board member
- ManagementJan-Erik Gunnar Svensson stepped down as chair of the board
- ManagementKlaus Søgaard stepped down as board member
- FoundedRegistered as GFKJURA 910 A/S
- ManagementGaute Mikkel Nyfelt Høgh appointed board member
- ManagementKlaus Søgaard appointed director
- ManagementTroels Elkiær Andersen appointed board member
- ManagementJan-Erik Gunnar Svensson appointed chair of the board
- ManagementKlaus Søgaard appointed board member
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- Matas Operations A/Svia Jan-Erik Gunnar Svensson
- Netcompany A/Svia Jan-Erik Gunnar Svensson
- Awaze A/Svia Jan-Erik Gunnar Svensson
- Verdis A/Svia Jan-Erik Gunnar Svensson
- Nexel A/Svia Peter Asboe
- Genmab A/Svia Jan-Erik Gunnar Svensson
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.