Dan-Reklame ApS
Private limited companyCVR 37247057SlagelseActive
Dan-Reklame ApS is a private limited company, based in Slagelse, active in other advertising activities, founded in 2015. Equity was negative at the end of 2025 (−DKK 773k). After a loss in 2024, the company made a profit of DKK 42,297 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 4% (2024 → 2025), to DKK 2m.
- Net profit went from a loss of DKK 255k to a profit of DKK 42,297 (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,993 | 3,494 | 2,782 | 2,056 | 1,918 | 2,004 | +4.4% |
| Operating profit (EBIT) | 145 | 410 | −233 | −567 | −165 | 214 | +229.5% |
| Profit before tax | 82 | 620 | −265 | −676 | −304 | 73 | +124% |
| Net profit | 115 | 474 | −221 | −543 | −255 | 42 | +116.6% |
| Total assets | 1,806 | 3,116 | 3,204 | 2,315 | 1,980 | 1,675 | −15.4% |
| Equity | −269 | 205 | −16 | −560 | −815 | −773 | +5.2% |
| Liabilities | 2,075 | 2,911 | 3,220 | 2,875 | 2,795 | 2,447 | −12.4% |
| Cash and cash equivalents | 1 | 0 | – | – | – | – | – |
| Average number of employees | 8 | 10 | 8 | 7 | 6 | 5 | −16.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 773k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 27/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 06/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 04/01/2024 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 02/01/2023 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 15/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 16/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 30,948of 69,742 Better than 56% | No. 66,675of 69,964 Better than 5% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 77of 180 Better than 58% | No. 177of 180 Better than 2% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 16,927of 33,588 Better than 50% | No. 31,601of 33,687 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 30,012of 66,379 Better than 55% | No. 63,168of 66,505 Better than 5% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- Dan-Reklame ApSDKK 2m
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Dan-Reklame ApSDKK 42,297
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- Dan-Reklame ApS−DKK 773k
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- Dan-Reklame ApS3
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Rene Stengelshøj Jørgensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rene Stengelshøj Jørgensen | Director | 28/06/2021 |
- Founders
- Helle Marie Erhald Simonsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Helle Marie Erhald Simonsen | Director | 20/11/2015 | 28/06/2021 |
Signing rule: Virksomheden tegnes af en direktør
Address and production units
1 active production unitsFabriksvej 9
4200 Slagelse
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Dan-Reklame ApS | Fabriksvej 9, 4200 Slagelse | 3 | 1020916873 |
Purpose
Virksomhedens formål er investering i materielle anlægsaktiver, udlejning samt produktion og salg samt hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other advertising activities (731190)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20216 changesaccounts 1 · management 2 · ownership 3
- AccountsAnnual report for 2021 published
- ManagementRene Stengelshøj Jørgensen appointed director
- ManagementHelle Marie Erhald Simonsen stepped down as director
- OwnershipRene Stengelshøj Jørgensen registered as owner (100%)
- OwnershipHelle Marie Erhald Simonsen is no longer registered as owner
- OwnershipRene Stengelshøj Jørgensen is no longer registered as owner
20205 changesaccounts 1 · ownership 3 · address 1
- AccountsAnnual report for 2020 published
- OwnershipRene Stengelshøj Jørgensen registered as owner (50%)
- OwnershipHelle Marie Erhald Simonsen registered as owner (50%)
- OwnershipHelle Marie Erhald Simonsen is no longer registered as owner
- AddressMoved to Fabriksvej 9, 4200 Slagelse
20163 changesindustry 1 · address 1 · name 1
- IndustryIndustry changed to Other advertising activities (731190)
- AddressMoved to Sorøvej 9, 4200 Slagelse
- NameName changed from HMSJ Invest ApS to Dan-Reklame ApS
20153 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as HMSJ Invest ApS
- ManagementHelle Marie Erhald Simonsen appointed director
- OwnershipHelle Marie Erhald Simonsen registered as owner (100%)
Related companies
Same industry in Slagelse
- Reklamecentret Slagelse ApS8 employees
- BM Visuelt ApS4 employees
- Høyers Vinduespolering ApS2 employees
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.