Content Ad Libitum ApS
Private limited companyCVR 43609645Aarhus CActive
Content Ad Libitum ApS is a private limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2022. Net profit rose 131% from 2024 to 2025, ending at DKK 1.3m. Profit has grown three years in a row. With 15 employees, the company is about 5 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 64% (2024 → 2025), to DKK 5.6m.
- Net profit rose 131% (2024 → 2025), to DKK 1.3m.
- Equity rose 119% (2024 → 2025), to DKK 1.9m.
Employees
- 6 more employees than a year earlier: 15 (07/2026) against 9 (07/2025).
Registrations, last 24 months
- 18/02/2026: Moved to Jægergårdsgade 14, 3, 8000 Aarhus C
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 2,171 | 3,384 | 5,554 | +64.1% |
| Operating profit (EBIT) | 318 | 752 | 1,698 | +125.8% |
| Profit before tax | 313 | 737 | 1,695 | +130.1% |
| Net profit | 243 | 572 | 1,322 | +131% |
| Total assets | 1,005 | 1,435 | 3,416 | +138% |
| Equity | 283 | 855 | 1,877 | +119.4% |
| Liabilities | 720 | 575 | 1,537 | +167.3% |
| Cash and cash equivalents | 735 | 878 | 1,642 | +86.9% |
| Average number of employees | 4 | 5 | 6 | +20% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/03/2025 | The company | PDFXBRL |
| 2023 | 28/10/2022 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 11,791of 69,742 Better than 83% | No. 25,176of 69,964 Better than 64% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 92of 633 Better than 86% | No. 111of 634 Better than 83% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 2,012of 16,614 Better than 88% | No. 2,550of 16,661 Better than 85% |
| All companies of type ApS66,508 companies in the comparison | No. 12,354of 66,379 Better than 81% | No. 21,281of 66,505 Better than 68% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Content Ad Libitum ApSDKK 5.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Content Ad Libitum ApSDKK 1.3m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Content Ad Libitum ApSDKK 1.9m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Content Ad Libitum ApS15
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- MPØ Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Peter Østergaard | Director | 28/10/2022 |
- Founders
- MPØ Holding ApS
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsJægergårdsgade 14
8000 Aarhus C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Content Ad Libitum ApS | Jægergårdsgade 14, 3, 8000 Aarhus C | 15 | 1028703712 |
Purpose
Selskabets formål er at drive reklamebureau samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Jægergårdsgade 14, 3, 8000 Aarhus C
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaddress 1
- AddressMoved to Tueager 1, 8200 Aarhus N
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Content Ad Libitum ApS
- ManagementMads Peter Østergaard appointed director
- OwnershipMPØ Holding ApS registered as owner (100%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.