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BRUCE Denmark ApS

Private limited companyCVR 41888695København ØActive

BRUCE Denmark ApS is a private limited company, based in København Ø, active in fitness facilities, founded in 2020. Equity was negative at the end of 2025 (−DKK 12.5m). The company made a loss in both 2024 and 2025, most recently DKK 6.3m.

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Key figures · financial year 2025

Gross profit−DKK 4.8m−10.7% vs. 2024
Net profit−DKK 6.3m−33.6% vs. 2024
Equity−DKK 12.5m−101% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 4.7m to DKK 6.3m (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 3 (07/2026) against 2 (07/2025).

Management and owners, last 24 months

  • New in management: Filip Wiqvist (ceo, 04/09/2025), Jessica Gustafsson (director, 03/03/2026) and Lars Anders Olof Carlbark (ceo, 27/01/2025) (+1).
  • Stepped down: Peter Andersson (ceo, 27/01/2025), Pernilla Marie Mecler (director, 04/09/2025) and Lars Anders Olof Carlbark (ceo, 03/09/2025) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 14m−DKK 12m−DKK 10m−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 020212022202320242025
EquityNet profit
Financial figures for BRUCE Denmark ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit−3−94−648−4,339−4,806−10.7%
Operating profit (EBIT)−3−296−1,169−4,862−6,082−25.1%
Profit before tax–−303−1,258−4,715−6,301−33.6%
Net profit−4−236−1,326−4,715−6,301−33.6%
Total assets372731,2588901,836+106.4%
Equity36−200−1,526−6,241−12,542−101%
Liabilities14732,7847,13114,378+101.6%
Cash and cash equivalents36158238891,365+53.5%
Average number of employees–1112+100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1m20212022202320242025
Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 12.5m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for BRUCE Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/02/2024The companyPDFXBRL
202201/09/2021 – 31/12/202217/03/2023The companyPDFXBRL
202127/11/2020 – 31/08/202102/11/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123406/2307/2308/2309/2310/2311/2312/2301/2402/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profit−DKK 4.8mNo. 361 of 361
Better than 0% of the companies in the industry
Equity−DKK 12.5mNo. 358 of 361
Better than 1% of the companies in the industry
Number of employees3No. 125 of 361
Better than 66% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8m
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 69,517of 69,742
Better than 0%
No. 69,660of 69,964
Better than 0%
Same industry and fewer than 20 employees263 companies in the comparison
No. 263of 263
Better than 0%
No. 263of 263
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 33,431of 33,588
Better than 0%
No. 33,412of 33,687
Better than 1%
All companies of type ApS66,508 companies in the comparison
No. 66,185of 66,379
Better than 0%
No. 66,200of 66,505
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. BRUCE Denmark ApS−DKK 4.8m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. BRUCE Denmark ApS−DKK 6.3m
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. BRUCE Denmark ApS−DKK 12.5m
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. BRUCE Denmark ApS3
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Im With Bruce Ab100%
BRUCE Denmark ApS

Management

2 active registrations

Executive management

Executive management at BRUCE Denmark ApS
NameRoleAppointed
Filip WiqvistCEO04/09/2025
Jessica GustafssonDirector03/03/2026
Founders
Im With Bruce Ab
Former management (7)
Former management at BRUCE Denmark ApS
NameRoleAppointedResigned
John Anton HolmquistDirector27/11/202017/05/2022
Peter AnderssonDirector17/05/202214/08/2024
Line Standal SørnesDirector17/05/202215/08/2024
Peter AnderssonCEO15/08/202427/01/2025
Pernilla Marie MeclerDirector15/08/202404/09/2025
Lars Anders Olof CarlbarkCEO27/01/202503/09/2025
Lars Anders Olof CarlbarkDirector04/09/202503/03/2026

Signing rule: Selskabet tegnes af to direktører i forening

Address and production units

1 active production units

Øster Allé 42
2100 København Ø

København Municipality · Postcode 2100

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
BRUCE Denmark ApSØster Allé 42, 4, 2100 København Ø31026520254

Purpose

Selskabets formål er at yde træningsmedlemskaber, bl.a. gymnastik, yoga, kampsport, svømning, klatring m.v. med adgang til træningscentre bl.a. via samarbejdspartnere og apps, og andet efter ledelsens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Jessica Gustafsson appointed director
  • Lars Anders Olof Carlbark stepped down as director
20258 changesmanagement 6 · accounts 1 · industry 1
  • Lars Anders Olof Carlbark appointed director
  • Filip Wiqvist appointed ceo
  • Pernilla Marie Mecler stepped down as director
  • Lars Anders Olof Carlbark stepped down as ceo
  • Annual report for 2024 published
  • Lars Anders Olof Carlbark appointed ceo
  • Peter Andersson stepped down as ceo
  • Industry changed to Fitness facilities (931300)
20245 changesmanagement 4 · accounts 1
  • Pernilla Marie Mecler appointed director
  • Peter Andersson appointed ceo
  • Line Standal Sørnes stepped down as director
  • Peter Andersson stepped down as director
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaddress 1 · management 3
  • Moved to Øster Allé 42, 4, 2100 København Ø
  • Line Standal Sørnes appointed director
  • Peter Andersson appointed director
  • John Anton Holmquist stepped down as director
20211 changeaccounts 1
  • Annual report for 2021 published
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as BRUCE Denmark ApS
  • John Anton Holmquist appointed director
  • IM WITH BRUCE AB registered as owner (100%)

Related companies

Same industry in København

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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