Brand Movers ApS
Private limited companyCVR 34891710FrederiksbergActive
Brand Movers ApS is a private limited company, based in Frederiksberg, active in public relations and communication activities, founded in 2012. Net profit fell 90% from 2024 to 2025, ending at DKK 65,295. With 15 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 81% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 11% (2024 → 2025), to DKK 6.6m.
- Net profit fell 90% (2024 → 2025), to DKK 65,295.
- Equity turned positive again: DKK 1.6m (2024 → 2025).
Employees
- 5 more employees than a year earlier: 15 (07/2026) against 10 (07/2025).
Management and owners, last 24 months
- New owners registered: Claus Bach Jensen (01/01/2025), Egon Holding ApS (25/11/2025) and Kkhl 1 ApS (25/11/2025) (+2).
- No longer registered as owner: Egon Holding ApS (30/05/2025), Jeffrey Scott Stratton (31/05/2025) and TST Holding 2024 ApS (10/11/2024) (+2).
Registrations, last 24 months
- 31/12/2025: Share capital changed from 80,000 DKK to 106,250 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 8,916 | 8,293 | 8,513 | 7,385 | 7,411 | 6,608 | −10.8% |
| Operating profit (EBIT) | 105 | −969 | −1,299 | −109 | 1,004 | 348 | −65.3% |
| Profit before tax | 72 | −980 | −1,378 | −429 | 827 | 111 | −86.6% |
| Net profit | 56 | −769 | −1,082 | −371 | 635 | 65 | −89.7% |
| Total assets | 7,169 | 6,846 | 3,780 | 3,444 | 4,023 | 5,864 | +45.8% |
| Equity | 988 | 219 | −863 | −1,234 | −599 | 1,566 | +361.4% |
| Liabilities | 6,151 | 6,627 | 4,643 | 4,679 | 4,623 | 4,298 | −7% |
| Cash and cash equivalents | 1,187 | 763 | 3 | 6 | 0 | 896 | +89,574,000% |
| Average number of employees | 18 | 17 | 16 | 13 | 12 | 11 | −8.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 19/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 10/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 23/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
195 companies in the databaseComparison with the other companies in public relations and communication activities based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 9,356of 69,742 Better than 87% | No. 27,588of 69,964 Better than 61% |
| Same industry and fewer than 20 employees176 companies in the comparison | No. 21of 176 Better than 89% | No. 35of 176 Better than 81% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 6,668of 33,588 Better than 80% | No. 12,402of 33,687 Better than 63% |
| All companies of type ApS66,508 companies in the comparison | No. 10,146of 66,379 Better than 85% | No. 23,576of 66,505 Better than 65% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Public relations and communication activities- Brand Movers ApSDKK 6.6m
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Brand Movers ApSDKK 65,295
- Rud Pedersen A/SDKK 8.2m
- Geelmuyden.kiese A/SDKK 11.6m
- Brand Movers ApSDKK 1.6m
- Rud Pedersen A/SDKK 15.5m
- Geelmuyden.kiese A/SDKK 17m
- Brand Movers ApS15
- Rud Pedersen A/S64
- Geelmuyden.kiese A/S58
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Alexander Aude5%
- Alexander Nicolas Jesper Højfeldt Lund5%
- Claus Bach Jensen5%
- Egon Holding ApS33.33%
- Kkhl 1 ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Laursen | Director | 19/12/2012 |
- Founders
- Egon Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsLindevangs Alle 8
2000 Frederiksberg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BRAND MOVERS ApS | Lindevangs Alle 8, 2000 Frederiksberg | 16 | 1018147846 |
Purpose
Selskabets formål er at udøve virksomhed med marketing og kommunikation samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
35 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202510 changescapital 1 · ownership 8 · accounts 1
- CapitalShare capital changed from 80,000 DKK to 106,250 DKK
- OwnershipKKHL 1 ApS registered as owner (33.33%)
- OwnershipEGON HOLDING ApS registered as owner (33.33%)
- OwnershipEGON HOLDING ApS is no longer registered as owner
- OwnershipKKHL 1 ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- OwnershipEGON HOLDING ApS registered as owner (50%)
- OwnershipJeffrey Scott Stratton is no longer registered as owner
- OwnershipEGON HOLDING ApS is no longer registered as owner
- OwnershipClaus Bach Jensen registered as owner (5%)
20247 changesownership 4 · address 2 · accounts 1
- OwnershipKKHL 1 ApS registered as owner (25%)
- OwnershipTST Holding 2024 ApS is no longer registered as owner
- AddressMoved to Lindevangs Alle 8, 2000 Frederiksberg
- AddressMoved to Olivia Hansens Gade 3, 3, 1799 København V
- AccountsAnnual report for 2023 published
- OwnershipTST Holding 2024 ApS registered as owner (10%)
- OwnershipLDJ 2017 Holding ApS is no longer registered as owner
20235 changesownership 4 · accounts 1
- OwnershipJeffrey Scott Stratton registered as owner (5%)
- OwnershipAlexander Aude registered as owner (5%)
- OwnershipAlexander Nicolas Jesper Højfeldt Lund registered as owner (5%)
- OwnershipAlexander Aude is no longer registered as owner
- AccountsAnnual report for 2022 published
20225 changesaccounts 1 · ownership 3 · address 1
- AccountsAnnual report for 2021 published
- OwnershipEGON HOLDING ApS registered as owner (66.67%)
- OwnershipAlexander Aude registered as owner (5%)
- OwnershipEGON HOLDING ApS is no longer registered as owner
- AddressMoved to Olivia Hansens Gade 3, 3, 1799 København V
20212 changesaddress 1 · accounts 1
- AddressMoved to Bryggernes Plads 17, 3, 1799 København V
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Bryggernes Plads 17, 3, 1799 København V
20171 changeownership 1
- OwnershipLDJ 2017 Holding ApS registered as owner (10%)
20123 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as BRAND MOVERS ApS
- ManagementJesper Laursen appointed director
- OwnershipEGON HOLDING ApS registered as owner (90%)
Related companies
Same industry in Frederiksberg
- Help ApS30 employees
- HAVE Kommunikation A/S22 employees
- BrøchnerBøgild - Kommunikations & PR bureau ApS4 employees
- Copenhagen Advisors ApS3 employees
- Badenbaden ApS2 employees
- Public Funk ApS2 employees
Largest in the industry
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
- Primetime P/SDKK 48.1m
- Lead Agency A/SDKK 44.8m
- Coca-cola Nordic Services ApSDKK 43.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.