Bestpractice Nordic ApS
Private limited companyCVR 40114483VirumActive
Bestpractice Nordic ApS is a private limited company, based in Virum, active in public relations and communication activities, founded in 2018. Net profit rose 539% from 2024 to 2025, ending at DKK 52,401. With 14 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 81% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 10% (2024 → 2025), to DKK 6.5m.
- Net profit rose 539% (2024 → 2025), to DKK 52,401.
- Equity rose 5% (2024 → 2025), to DKK 1.1m.
Employees
- 2 more employees than a year earlier: 14 (07/2026) against 12 (07/2025).
Management and owners, last 24 months
- New in management: Lisa Johanna Miksell (board member, 02/09/2025), Gitte Broholm (director, 19/01/2026) and Gitte Broholm (board member, 18/05/2026) (+6).
- Stepped down: Charlotte Fagernæs Knudtzen (board member, 31/12/2025), Charlotte Fagernæs Knudtzen (ceo, 31/03/2025) and Peter Bøgkjær (chair of the board, 30/04/2026) (+6).
- New owners registered: Addhealth Media AB (02/09/2025).
- No longer registered as owner: H3 Holding ApS (02/09/2025), Jan Andreasen Holding ApS (02/09/2025) and Reach Holding ApS (02/09/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 5,976 | 6,544 | +9.5% |
| Operating profit (EBIT) | 130 | 261 | +101.4% |
| Profit before tax | 5 | 81 | +1,561.4% |
| Net profit | 8 | 52 | +538.8% |
| Total assets | 4,412 | 4,642 | +5.2% |
| Equity | 1,032 | 1,084 | +5.1% |
| Liabilities | 3,188 | 3,376 | +5.9% |
| Cash and cash equivalents | 1,328 | 1,480 | +11.4% |
| Average number of employees | 9 | 10 | +11.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
195 companies in the databaseComparison with the other companies in public relations and communication activities based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 9,498of 69,742 Better than 86% | No. 32,569of 69,964 Better than 53% |
| Same industry and fewer than 20 employees176 companies in the comparison | No. 22of 176 Better than 88% | No. 55of 176 Better than 69% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 6,738of 33,588 Better than 80% | No. 14,896of 33,687 Better than 56% |
| All companies of type ApS66,508 companies in the comparison | No. 10,272of 66,379 Better than 85% | No. 28,490of 66,505 Better than 57% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Public relations and communication activities- Bestpractice Nordic ApSDKK 6.5m
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Bestpractice Nordic ApSDKK 52,401
- Rud Pedersen A/SDKK 8.2m
- Geelmuyden.kiese A/SDKK 11.6m
- Bestpractice Nordic ApSDKK 1.1m
- Rud Pedersen A/SDKK 15.5m
- Geelmuyden.kiese A/SDKK 17m
- Bestpractice Nordic ApS14
- Rud Pedersen A/S64
- Geelmuyden.kiese A/S58
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Addhealth Media AB100%
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Andreasen | Director | 01/01/2021 |
| Gitte Broholm | Director | 19/01/2026 |
| Lisa Johanna Miksell | CEO | 21/09/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jan Andreasen | Deputy chair | 08/01/2021 |
| Lisa Johanna Miksell | Board member | 02/09/2025 |
| Gitte Broholm | Board member | 18/05/2026 |
| Johan Åke Gunnar Bloom | Chair of the board | 18/05/2026 |
- Founders
- Lange-Müller Medical Consulting ApS, H3 Holding ApS, Jan Andreasen Holding ApS
Former management (14)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Andreasen | Chair of the board | 21/12/2018 | 07/01/2021 |
| Lars Jacob Christensen | Board member | 21/12/2018 | 20/12/2019 |
| Peter Bøgkjær | CEO | 21/12/2018 | 31/12/2020 |
| Peter Bøgkjær | Board member | 20/12/2019 | 07/01/2021 |
| Charlotte Fagernæs Knudtzen | Board member | 20/12/2019 | 31/12/2025 |
| Peter Bøgkjær | Director | 01/01/2021 | 30/06/2024 |
| Charlotte Fagernæs Knudtzen | CEO | 01/01/2021 | 31/03/2025 |
| Peter Bøgkjær | Chair of the board | 08/01/2021 | 30/04/2026 |
| Torben Vang Wildt | Board member | 01/02/2021 | 31/01/2026 |
| Kathrine Stampe Andersen | Board member | 29/01/2024 | 31/01/2026 |
| Peter Bøgkjær | Director | 01/04/2025 | 30/04/2026 |
| Charlotte Fagernæs Knudtzen | Director | 01/04/2025 | 31/12/2025 |
| Johan Åke Gunnar Bloom | Board member | 02/09/2025 | 17/05/2026 |
| Lisa Johanna Miksell | CEO | 26/06/2026 | 26/06/2026 |
Signing rule: Selskabet tegnes af én direktør i forening med et bestyrelsesmedlem.
Address and production units
1 active production unitsTeknikerbyen 5
2830 Virum
Rudersdal Municipality · Postcode 2830
Other companies at the address (8)
- IN Groupe Denmark A/SComputer consultancy and computer facilities management
- Noble Drilling A/SSupport activities for petroleum and natural gas extraction
- Explicit ApSComputer programming activities
- The Drilling Company of 1972 A/SOffice administrative and support activities
- IN Groupe Trust Services ApSOther activities auxiliary to financial services, except insurance and pension funding
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BESTPRACTICE NORDIC ApS | Teknikerbyen 5, 2, Søllerød, 2830 Virum | 13 | 1024237393 |
Purpose
Selskabets formål er at formidle specialetilpasset, aktuel og klinisk relevant viden om nye indikationer og behandlinger, studier, guidelines og best practice, der medvirker til at forbedre patientbehandling og folkesundhed i Norden.
The purpose is quoted from the register in Danish.
Changes year by year
85 registered events202612 changesmanagement 11 · accounts 1
- ManagementLisa Johanna Miksell appointed ceo
- ManagementLisa Johanna Miksell appointed ceo
- ManagementLisa Johanna Miksell stepped down as ceo
- AccountsAnnual report for 2025 published
- ManagementGitte Broholm appointed board member
- ManagementJohan Åke Gunnar Bloom appointed chair of the board
- ManagementJohan Åke Gunnar Bloom stepped down as board member
- ManagementPeter Bøgkjær stepped down as director
- ManagementPeter Bøgkjær stepped down as chair of the board
- ManagementKathrine Stampe Andersen stepped down as board member
- ManagementTorben Vang Wildt stepped down as board member
- ManagementGitte Broholm appointed director
202512 changesmanagement 7 · ownership 4 · accounts 1
- ManagementCharlotte Fagernæs Knudtzen stepped down as director
- ManagementCharlotte Fagernæs Knudtzen stepped down as board member
- ManagementLisa Johanna Miksell appointed board member
- ManagementJohan Åke Gunnar Bloom appointed board member
- OwnershipAddhealth Media AB registered as owner (100%)
- OwnershipH3 Holding ApS is no longer registered as owner
- OwnershipReach Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- ManagementPeter Bøgkjær appointed director
- ManagementCharlotte Fagernæs Knudtzen appointed director
- ManagementCharlotte Fagernæs Knudtzen stepped down as ceo
20248 changesmanagement 2 · ownership 6
- ManagementPeter Bøgkjær stepped down as director
- OwnershipH3 Holding ApS registered as owner (25%)
- OwnershipReach Holding ApS registered as owner (33.33%)
- OwnershipJan Andreasen Holding ApS registered as owner (25%)
- OwnershipH3 Holding ApS is no longer registered as owner
- OwnershipReach Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS is no longer registered as owner
- ManagementKathrine Stampe Andersen appointed board member
202312 changescapital 1 · ownership 11
- CapitalShare capital changed from 72,857 DKK to 65,571 DKK
- OwnershipH3 Holding ApS registered as owner (33.33%)
- OwnershipReach Holding ApS registered as owner (33.33%)
- OwnershipBrandloop Holding ApS registered as owner (33.33%)
- OwnershipBrandloop Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS registered as owner (33.33%)
- OwnershipBESTPRACTICE NORDIC ApS is no longer registered as owner
- OwnershipReach Holding ApS is no longer registered as owner
- OwnershipBrandloop Holding ApS is no longer registered as owner
- OwnershipH3 Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS is no longer registered as owner
- OwnershipReach Holding ApS registered as owner (33.33%)
202212 changesownership 12
- OwnershipReach Holding ApS registered as owner (33.33%)
- OwnershipReach Holding ApS is no longer registered as owner
- OwnershipCharlotte Fagernæs Knudtzen is no longer registered as owner
- OwnershipBrandloop Holding ApS registered as owner (25%)
- OwnershipCharlotte Fagernæs Knudtzen registered as owner (33.33%)
- OwnershipH3 Holding ApS registered as owner (25%)
- OwnershipJan Andreasen Holding ApS registered as owner (25%)
- OwnershipBESTPRACTICE NORDIC ApS registered as owner (10%)
- OwnershipLange-Müller Medical Consulting ApS is no longer registered as owner
- OwnershipH3 Holding ApS is no longer registered as owner
- OwnershipBrandloop Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS is no longer registered as owner
20218 changesmanagement 8
- ManagementTorben Vang Wildt appointed board member
- ManagementPeter Bøgkjær appointed chair of the board
- ManagementJan Andreasen appointed deputy chair
- ManagementPeter Bøgkjær stepped down as board member
- ManagementJan Andreasen stepped down as chair of the board
- ManagementJan Andreasen appointed director
- ManagementCharlotte Fagernæs Knudtzen appointed ceo
- ManagementPeter Bøgkjær appointed director
20201 changemanagement 1
- ManagementPeter Bøgkjær stepped down as ceo
201913 changescapital 1 · management 3 · ownership 7 · address 1 · industry 1
- CapitalShare capital changed from 51,000 DKK to 72,857 DKK
- ManagementCharlotte Fagernæs Knudtzen appointed board member
- ManagementPeter Bøgkjær appointed board member
- ManagementLars Jacob Christensen stepped down as board member
- OwnershipH3 Holding ApS registered as owner (25%)
- OwnershipBrandloop Holding ApS registered as owner (25%)
- OwnershipJan Andreasen Holding ApS registered as owner (25%)
- OwnershipLange-Müller Medical Consulting ApS registered as owner (10%)
- OwnershipH3 Holding ApS is no longer registered as owner
- OwnershipJan Andreasen Holding ApS is no longer registered as owner
- OwnershipLange-Müller Medical Consulting ApS is no longer registered as owner
- AddressMoved to Teknikerbyen 5, 2, Søllerød, 2830 Virum
- IndustryIndustry changed to Public relations og kommunikation (702100)
20187 changesfounded 1 · management 3 · ownership 3
- FoundedRegistered as BESTPRACTICE NORDIC ApS
- ManagementJan Andreasen appointed chair of the board
- ManagementPeter Bøgkjær appointed ceo
- ManagementLars Jacob Christensen appointed board member
- OwnershipH3 Holding ApS registered as owner (33.33%)
- OwnershipJan Andreasen Holding ApS registered as owner (33.33%)
- OwnershipLange-Müller Medical Consulting ApS registered as owner (33.33%)
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Largest in the industry
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
- Primetime P/SDKK 48.1m
- Lead Agency A/SDKK 44.8m
- Coca-cola Nordic Services ApSDKK 43.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.