Bels.dk ApS
Private limited companyCVR 38373587NørresundbyActive
Bels.dk ApS is a private limited company, based in Nørresundby, active in retail sale of sports and leisure equipment, founded in 2017. Equity was negative at the end of 2025 (−DKK 342k). After a loss in 2024, the company made a profit of DKK 247k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 7,758% (2024 → 2025), to DKK 325k.
- Net profit went from a loss of DKK 76,326 to a profit of DKK 247k (2024 → 2025).
Employees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −287 | −274 | 33 | −109 | 4 | 325 | +7,758.2% |
| Operating profit (EBIT) | – | −274 | 17 | −131 | −54 | 270 | +603.7% |
| Profit before tax | −304 | −303 | 15 | −154 | −76 | 247 | +424.2% |
| Net profit | −304 | −303 | 15 | −154 | −76 | 247 | +424.2% |
| Total assets | 52 | 191 | 89 | 163 | 91 | 274 | +201.4% |
| Equity | −774 | −374 | −359 | −513 | −590 | −342 | +42% |
| Liabilities | 825 | 566 | 448 | 677 | 680 | 616 | −9.5% |
| Cash and cash equivalents | 5 | 71 | 0 | – | – | – | – |
| Average number of employees | – | 0 | 0 | 0 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 342k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 23/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 03/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 23/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,329of 69,742 Better than 18% | No. 64,895of 69,964 Better than 7% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 210of 248 Better than 15% | No. 226of 248 Better than 9% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,896of 33,588 Better than 14% | No. 30,656of 33,687 Better than 9% |
| All companies of type ApS66,508 companies in the comparison | No. 55,153of 66,379 Better than 17% | No. 61,319of 66,505 Better than 8% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Bels.dk ApSDKK 325k
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Bels.dk ApSDKK 247k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Bels.dk ApS−DKK 342k
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Bels.dk ApS2
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- JS Holding, Nørresundby ApS50%
- BL Holding ApS25%
- Høberg Holding ApS25%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Sørensen | Director | 30/01/2017 |
| Lars Høberg | Director | 07/10/2021 |
| Bo Lentz | Director | 07/10/2021 |
- Founders
- DTL Holding ApS, JS Holding, Nørresundby ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Dennis Thordal Lavrsen | Director | 30/01/2017 | 07/10/2021 |
Signing rule: Selskabet tegnes af én direktør.
Address and production units
1 active production unitsLerumbakken 2
9400 Nørresundby
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Bels.dk ApS | Lerumbakken 2, 9400 Nørresundby | 2 | 1022139696 |
Purpose
Selskabets formål er handel gennem webshop samt anden dermed efter direktionens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20219 changesname 1 · capital 1 · management 3 · ownership 3 · accounts 1
- NameName changed from Bels.dk IVS to Bels.dk ApS
- CapitalShare capital changed from 2 DKK to 40,000 DKK
- ManagementLars Høberg appointed director
- ManagementBo Lentz appointed director
- ManagementDennis Thordal Lavrsen stepped down as director
- OwnershipBL Holding ApS registered as owner (25%)
- OwnershipHøberg Holding ApS registered as owner (25%)
- OwnershipDTL Holding ApS is no longer registered as owner
- AccountsAnnual report for 2020 published
20175 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Bels.dk IVS
- ManagementDennis Thordal Lavrsen appointed director
- ManagementJesper Sørensen appointed director
- OwnershipDTL Holding ApS registered as owner (50%)
- OwnershipJS Holding, Nørresundby ApS registered as owner (50%)
Related companies
Same industry in Aalborg
- Sport Dress Aalborg A/S17 employees
- Perform Aalborg ApS9 employees
- Løberen Aalborg ApS8 employees
- Surf & Ski, Aalborg ApS8 employees
- Scandihills ApS5 employees
- Movewell ApS4 employees
Same people in management
- Scanel International A/Svia Dennis Thordal Lavrsen
- Link Connect ApSvia Lars Høberg
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.