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Advance A/S

Public limited companyCVR 25763858København KActive

Advance A/S is a public limited company, based in København K, active in planning and design of advertising campaigns, founded in 2000. Net profit rose 197% from 2024 to 2025, ending at DKK 13.9m. With 63 employees, the company is about 21 times larger than the industry median. Equity grew to DKK 18.9m in 2025.

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Key figures · financial year 2025

RevenueDKK 87.8m+10.1% vs. 2024
Net profitDKK 13.9m+196.8% vs. 2024
EquityDKK 18.9m+95% vs. 2024
Employees63latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 36% (2024 → 2025), to DKK 67.1m.
  • Revenue rose 10% (2024 → 2025), to DKK 87.8m.
  • Net profit rose 197% (2024 → 2025), to DKK 13.9m.
  • Equity rose 95% (2024 → 2025), to DKK 18.9m.

Employees

  • 2 more employees than a year earlier: 63 (08/2026) against 61 (08/2025).

Management and owners, last 24 months

  • New in management: Mads Thorsted Hald (board member, 04/02/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
EquityNet profit
Financial figures for Advance A/S
202020212022202320242025Change
Revenue69,42573,22282,39386,30979,79287,838+10.1%
Gross profit37,52550,18148,91357,31249,48667,122+35.6%
Operating profit (EBIT)3510,0107,28213,4075,92117,702+199%
Profit before tax6410,3517,55113,7816,04517,827+194.9%
Net profit388,1155,83010,7664,67113,861+196.8%
Total assets24,44737,05226,28138,24221,08531,723+50.5%
Equity7,03813,11510,83015,7669,67118,861+95%
Liabilities17,11122,77815,13122,16311,29711,839+4.8%
Cash and cash equivalents2,9481821,3387,1806419,694+1,413.4%
Average number of employees545155575554−1.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Advance A/S
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202505/02/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202407/02/2025The companyPDFXBRL
202301/10/2022 – 30/09/202309/02/2024The companyPDFXBRL
202201/10/2021 – 30/09/202220/02/2023The companyPDFXBRL
202101/10/2020 – 30/09/202124/01/2022The companyPDFXBRL
202001/10/2019 – 30/09/202001/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 67.1mNo. 11 of 715
Better than 99% of the companies in the industry
EquityDKK 18.9mNo. 20 of 716
Better than 97% of the companies in the industry
Number of employees63No. 20 of 716
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,233of 4,412
Better than 72%
No. 2,255of 4,466
Better than 50%
Same industry and 50–199 employees24 companies in the comparison
No. 9of 24
Better than 65%
No. 10of 24
Better than 61%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,071of 24,791
Better than 96%
No. 4,610of 24,909
Better than 81%
All companies of type A/S18,025 companies in the comparison
No. 2,247of 17,786
Better than 87%
No. 6,383of 18,024
Better than 65%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Advance A/SDKK 67.1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Advance A/SDKK 13.9m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Advance A/SDKK 18.9m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Advance A/S63
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Future Advance ApS33.33%
  • Advance Holding ApS50%
Advance A/S

Management

8 active registrations

Executive management

Executive management at Advance A/S
NameRoleAppointed
Camilla Grove PelleDirector01/01/2022
Ann-Louise RosenDirector01/01/2022

Board of directors

Board of directors at Advance A/S
NameRoleAppointed
Niels Vahman BangChair of the board05/02/2013
Nichlas Henrik Pamsgaard HertzBoard member12/03/2013
Jeppe Hovmand Fonnesbæk RasmussenBoard member12/03/2013
Camilla Grove PelleBoard member31/01/2019
Ann-Louise RosenBoard member31/01/2019
Mads Thorsted HaldBoard member04/02/2026
Founders
Advance Holding ApS, Future Advance ApS
Former management (10)
Former management at Advance A/S
NameRoleAppointedResigned
Carsten MalbyChair of the board16/11/200005/02/2013
Alex Stougaard NielsenBoard member16/11/200002/02/2011
Claus WittenborgBoard member16/11/200031/12/2021
Claus WittenborgDirector16/11/200031/12/2021
Jens KrogBoard member16/11/200031/12/2021
Jens KrogDirector16/11/200031/12/2021
Christian Guldberg FaberBoard member16/11/200011/01/2016
Morten Nannerup KirckhoffBoard member02/02/201102/06/2017
Gavin William MulliganBoard member12/03/201325/01/2024
Anne Sofie SvarreBoard member12/03/201331/07/2021

Signing rule: Selskabet tegnes ved underskrift af formanden for bestyrelsen og en direktør eller ved underskrift af to bestyrelsesmedlemmer og en direktør eller ved underskrift af den samlede bestyrelse.

Address and production units

1 active production units

Landemærket 29
1119 København K

København Municipality · Postcode 1119

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
ADVANCE A/SLandemærket 29, 2, 1119 København K631000879482

Purpose

Selskabets formål er at drive virksomhed ved handel, rådgivning og produktion indenfor reklamebranchen og anden dermed i forbindelse stående virksomhed samt i sin virksomhed og drift under hensyn til selskabets interesse at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.

The purpose is quoted from the register in Danish.

Changes year by year

44 registered events
20262 changesaccounts 1 · management 1
  • Annual report for 2025 published
  • Mads Thorsted Hald appointed board member
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · management 1
  • Annual report for 2023 published
  • Gavin William Mulligan stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesaccounts 1 · management 2
  • Annual report for 2021 published
  • Ann-Louise Rosen appointed director
  • Camilla Grove Pelle appointed director
20216 changesmanagement 5 · accounts 1
  • Jens Krog stepped down as director
  • Jens Krog stepped down as board member
  • Claus Wittenborg stepped down as director
  • Claus Wittenborg stepped down as board member
  • Anne Sofie Svarre stepped down as board member
  • Annual report for 2020 published
20194 changesmanagement 2 · ownership 2
  • Camilla Grove Pelle appointed board member
  • Ann-Louise Rosen appointed board member
  • ADVANCE HOLDING ApS registered as owner (50%)
  • ADVANCE HOLDING ApS is no longer registered as owner
20171 changemanagement 1
  • Morten Nannerup Kirckhoff stepped down as board member
20161 changemanagement 1
  • Christian Guldberg Faber stepped down as board member
20151 changeownership 1
  • ADVANCE HOLDING ApS registered as owner (90%)
20136 changesmanagement 6
  • Anne Sofie Svarre appointed board member
  • Gavin William Mulligan appointed board member
  • Nichlas Henrik Pamsgaard Hertz appointed board member
  • Jeppe Hovmand Fonnesbæk Rasmussen appointed board member
  • Niels Vahman Bang appointed chair of the board
  • Carsten Malby stepped down as chair of the board
20121 changemerger 1
  • Merger registered in CVR
20113 changesmerger 1 · management 2
  • Merger registered in CVR
  • Morten Nannerup Kirckhoff appointed board member
  • Alex Stougaard Nielsen stepped down as board member
20091 changeownership 1
  • FUTURE ADVANCE ApS registered as owner (33.33%)
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20011 changeindustry 1
  • Industry changed to Reklamebureauvirksomhed (744010)
20008 changesfounded 1 · management 7
  • Registered as ADVANCE A/S
  • Alex Stougaard Nielsen appointed board member
  • Jens Krog appointed director
  • Jens Krog appointed board member
  • Christian Guldberg Faber appointed board member
  • Carsten Malby appointed chair of the board
  • Claus Wittenborg appointed director
  • Claus Wittenborg appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction