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Adtraction A/S

Public limited companyCVR 30545532Aarhus CActive

Adtraction A/S is a public limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2007. Net profit fell 10% from 2024 to 2025, ending at DKK 12.6m. With 23 employees, the company is about 8 times larger than the industry median. Equity fell to DKK 13.5m in 2025.

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Key figures · financial year 2025

Gross profitDKK 30.5m−7.4% vs. 2024
Net profitDKK 12.6m−10.5% vs. 2024
EquityDKK 13.5m−39.5% vs. 2024
Employees23latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 7% (2024 → 2025), to DKK 30.5m.
  • Net profit fell 10% (2024 → 2025), to DKK 12.6m.
  • Equity fell 40% (2024 → 2025), to DKK 13.5m.

Employees

  • 1 fewer employees than a year earlier: 23 (08/2026) against 24 (08/2025).

Management and owners, last 24 months

  • Stepped down: Øystein Åsebø (board member, 19/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
  • 27/11/2024: Merger registered in CVR
  • 27/11/2024: Share capital changed from 500,000 DKK to 550,000 DKK
  • 27/11/2024: Name changed from ADSERVICE A/S to Adtraction A/S

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Adtraction A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit31,13432,15642,36634,04232,89430,454−7.4%
Operating profit (EBIT)13,15316,50025,67721,28817,70416,354−7.6%
Profit before tax13,13716,85424,42620,03917,61516,220−7.9%
Net profit10,24113,04319,09715,66714,05412,581−10.5%
Total assets54,02762,20972,10653,12739,84625,887−35%
Equity27,12432,46738,56117,56722,30013,481−39.5%
Liabilities26,87929,72733,54635,56017,54612,406−29.3%
Cash and cash equivalents29,28430,13936,55915,9841,9742,027+2.7%
Average number of employees312427202320−13%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 40% from 2024 to 2025 (DKK 22.3m to DKK 13.5m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Adtraction A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202322/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/05/2023The groupPDFXBRL
202101/01/2021 – 31/12/202104/05/2022The groupPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 30.5mNo. 31 of 715
Better than 96% of the companies in the industry
EquityDKK 13.5mNo. 32 of 716
Better than 96% of the companies in the industry
Number of employees23No. 67 of 716
Better than 91% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,306of 9,892
Better than 87%
No. 2,435of 9,922
Better than 75%
Same industry and 20–49 employees56 companies in the comparison
No. 6of 56
Better than 91%
No. 4of 56
Better than 95%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,328of 24,791
Better than 91%
No. 5,592of 24,909
Better than 78%
All companies of type A/S18,025 companies in the comparison
No. 4,349of 17,786
Better than 76%
No. 7,598of 18,024
Better than 58%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Adtraction A/SDKK 30.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Adtraction A/SDKK 12.6m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Adtraction A/SDKK 13.5m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Adtraction A/S23
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Adtraction AB100%
Adtraction A/S

Management

4 active registrations

Executive management

Executive management at Adtraction A/S
NameRoleAppointed
Emma Isabell SellénDirector18/09/2024

Board of directors

Board of directors at Adtraction A/S
NameRoleAppointed
Markus Joakim BjernvallBoard member31/01/2023
Simon Fredrik GustafsonChair of the board31/01/2023
Emma Isabell SellénBoard member18/09/2024
Founders
25. Maj Holding ApS, Lyngør Holding ApS
Former management (7)
Former management at Adtraction A/S
NameRoleAppointedResigned
Casper GrudDirector01/05/200718/09/2024
Øystein ÅsebøDirector01/05/200731/01/2023
Øystein ÅsebøBoard member23/12/201019/12/2024
Rikke Bech NygaardBoard member23/12/201031/01/2023
Casper GrudBoard member21/05/201218/09/2024
Jesper Grøndahl HviidChair of the board21/05/201231/01/2023
Niels Christian GrudBoard member21/05/201231/01/2023

Signing rule: Selskabet tegnes af en direktør eller et bestyrelsesmedlem.

Address and production units

1 active production units

Rosenkrantzgade 23
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
Adtraction A/SRosenkrantzgade 23, 2, 8000 Aarhus C231013340311

Purpose

Selskabets formål er at drive virksomhed indenfor digital markedsføring samt andet dermed efter bestyrelsens skøn beslægtede formål.

The purpose is quoted from the register in Danish.

Changes year by year

51 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
202411 changesmanagement 5 · name 1 · capital 1 · merger 1 · ownership 2 · accounts 1
  • Øystein Åsebø stepped down as board member
  • Name changed from ADSERVICE A/S to Adtraction A/S
  • Share capital changed from 500,000 DKK to 550,000 DKK
  • Merger registered in CVR
  • Emma Isabell Sellén appointed director
  • Emma Isabell Sellén appointed board member
  • Casper Grud stepped down as board member
  • Casper Grud stepped down as director
  • Adtraction AB registered as owner (100%)
  • Adtraction Group AB is no longer registered as owner
  • Annual report for 2023 published
202310 changesaccounts 1 · management 6 · ownership 3
  • Annual report for 2022 published
  • Markus Joakim Bjernvall appointed board member
  • Simon Fredrik Gustafson appointed chair of the board
  • Jesper Grøndahl Hviid stepped down as chair of the board
  • Niels Christian Grud stepped down as board member
  • Rikke Bech Nygaard stepped down as board member
  • Øystein Åsebø stepped down as director
  • Adtraction Group AB registered as owner (100%)
  • 25. MAJ HOLDING ApS is no longer registered as owner
  • Lyngør Holding ApS is no longer registered as owner
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20205 changesownership 4 · address 1
  • 25. MAJ HOLDING ApS registered as owner (66.67%)
  • Lyngør Holding ApS registered as owner (20%)
  • 25. MAJ HOLDING ApS is no longer registered as owner
  • Lyngør Holding ApS is no longer registered as owner
  • Moved to Rosenkrantzgade 23, 2, 8000 Aarhus C
20151 changeaddress 1
  • Moved to Rosenkrantzgade 23, 2, 8000 Aarhus C
20131 changename 1
  • Name changed from ADSERVICE MEDIA A/S to ADSERVICE A/S
20123 changesmanagement 3
  • Jesper Grøndahl Hviid appointed chair of the board
  • Casper Grud appointed board member
  • Niels Christian Grud appointed board member
20104 changesname 1 · capital 1 · management 2
  • Name changed from ADSERVICE MEDIA ApS to ADSERVICE MEDIA A/S
  • Share capital changed from 250,000 DKK to 500,000 DKK
  • Rikke Bech Nygaard appointed board member
  • Øystein Åsebø appointed board member
20091 changeaddress 1
  • Moved to Søndergade 10-12, 2, 8000 Aarhus C
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20079 changesownership 6 · founded 1 · management 2
  • 25. MAJ HOLDING ApS registered as owner (50%)
  • Lyngør Holding ApS registered as owner (50%)
  • Casper Grud is no longer registered as owner
  • Øystein Åsebø is no longer registered as owner
  • Registered as ADSERVICE MEDIA ApS
  • Casper Grud appointed director
  • Øystein Åsebø appointed director
  • Casper Grud registered as owner (50%)
  • Øystein Åsebø registered as owner (50%)

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction