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Active Brands Danmark ApS

Private limited companyCVR 36034548ValbyActive

Active Brands Danmark ApS is a private limited company, based in Valby, active in wholesale of clothing, founded in 2014. Equity was negative at the end of 2025 (−DKK 3.1m). After a loss in 2024, the company made a profit of DKK 243k in 2025.

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Key figures · financial year 2025

Gross profitDKK 3.5m+115.6% vs. 2024
Net profitDKK 243k+115.7% vs. 2024
Equity−DKK 3.1m+7.3% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 116% (2024 → 2025), to DKK 3.5m.
  • Net profit went from a loss of DKK 1.6m to a profit of DKK 243k (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • New in management: Wilhelm Matheson (ceo, 31/08/2026), Erik Hegbom (director, 31/08/2026) and Øystein Bråta (director, 31/08/2026).
  • Stepped down: Erik Hegbom (director, 12/08/2026), Wilhelm Matheson (director, 12/08/2026) and Øystein Bråta (director, 12/08/2026).

Registrations, last 24 months

  • 04/09/2026: Status changed to active
  • 12/08/2026: Status changed to under compulsory dissolution
  • 31/05/2026: Industry changed to Wholesale of clothing (464210)
  • 19/05/2026: Moved to Carl Jacobsens Vej 16C, 2, 2500 Valby
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1m202020212022202320242025
EquityNet profit
Financial figures for Active Brands Danmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,9521,7231,5797451,6153,483+115.6%
Operating profit (EBIT)26917832−1,932−1,224418+134.1%
Profit before tax240312−161−2,536−1,553242+115.6%
Net profit183241−137−2,565−1,552243+115.7%
Total assets3,9404,0143,7343,4714,5335,537+22.2%
Equity677918781−1,784−3,336−3,093+7.3%
Liabilities3,2633,0972,9535,2537,8688,630+9.7%
Average number of employees3344550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 3.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Active Brands Danmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/09/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202330/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 3.5mNo. 189 of 356
Better than 47% of the companies in the industry
Equity−DKK 3.1mNo. 337 of 356
Better than 5% of the companies in the industry
Number of employees5No. 176 of 356
Better than 51% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 19,701of 69,742
Better than 72%
No. 68,740of 69,964
Better than 2%
Same industry and fewer than 20 employees258 companies in the comparison
No. 92of 258
Better than 65%
No. 243of 258
Better than 6%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 11,705of 33,588
Better than 65%
No. 32,795of 33,687
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 19,597of 66,379
Better than 70%
No. 65,281of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Active Brands Danmark ApSDKK 3.5m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Active Brands Danmark ApSDKK 243k
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Active Brands Danmark ApS−DKK 3.1m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Active Brands Danmark ApS5
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Active Brands AS100%
Active Brands Danmark ApS

Management

3 active registrations

Executive management

Executive management at Active Brands Danmark ApS
NameRoleAppointed
Wilhelm MathesonCEO31/08/2026
Erik HegbomDirector31/08/2026
Øystein BråtaDirector31/08/2026
Founders
ApS KBUS 38 nr.3117
Former management (7)
Former management at Active Brands Danmark ApS
NameRoleAppointedResigned
Peter Andreas StakemannDirector01/07/201415/09/2014
Morten MyrmelDirector15/09/201431/08/2023
Erik HegbomDirector08/08/201712/08/2026
Espen KrogstadDirector08/08/201701/05/2021
Christophe Francis Charles MerkelDirector01/05/202127/12/2023
Wilhelm MathesonDirector01/09/202312/08/2026
Øystein BråtaDirector27/12/202312/08/2026

Signing rule: Selskabet tegnes af to direktører

Address and production units

1 active production units

Carl Jacobsens Vej 16C
2500 Valby

København Municipality · Postcode 2500

Other companies at the address (2)

  • asmblii A/SComputer consultancy and computer facilities management
  • Botium A/SWholesale of furniture for homes, offices and shops, carpets and lighting equipment
Production units
Production unitAddressEmployeesP number
ACTIVE BRANDS DANMARK ApSCarl Jacobsens Vej 16C, 2, 2500 Valby51019530961

Purpose

Selskabets formål er at sælge beklædning og sportsudstyr

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
202611 changesaccounts 1 · status 2 · management 6 · industry 1 · address 1
  • Annual report for 2025 published
  • Status changed to active
  • Øystein Bråta appointed director
  • Erik Hegbom appointed director
  • Wilhelm Matheson appointed ceo
  • Status changed to under compulsory dissolution
  • Øystein Bråta stepped down as director
  • Wilhelm Matheson stepped down as director
  • Erik Hegbom stepped down as director
  • Industry changed to Wholesale of clothing (464210)
  • Moved to Carl Jacobsens Vej 16C, 2, 2500 Valby
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Carl Jacobsens Vej 16, 2. 6, 2500 Valby
20235 changesmanagement 4 · accounts 1
  • Øystein Bråta appointed director
  • Christophe Francis Charles Merkel stepped down as director
  • Wilhelm Matheson appointed director
  • Morten Myrmel stepped down as director
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesaccounts 1 · management 2 · address 1
  • Annual report for 2020 published
  • Christophe Francis Charles Merkel appointed director
  • Espen Krogstad stepped down as director
  • Moved to Carl Jacobsens Vej 16, 2. 6, 2500 Valby
20172 changesmanagement 2
  • Espen Krogstad appointed director
  • Erik Hegbom appointed director
20161 changeaddress 1
  • Moved to Carl Jacobsens Vej 16, 2. 6, 2500 Valby
20148 changesaddress 1 · name 1 · industry 1 · management 3 · ownership 1 · founded 1
  • Moved to Carl Jacobsens Vej 16, 2. 16, 2500 Valby
  • Name changed from ApS LS NR. 619 to ACTIVE BRANDS DANMARK ApS
  • Industry changed to Detailhandel med andre varer i.a.n. (477890)
  • Morten Myrmel appointed director
  • Peter Andreas Stakemann stepped down as director
  • Active Brands AS registered as owner (100%)
  • Registered as ApS LS NR. 619
  • Peter Andreas Stakemann appointed director

Related companies

Same industry in København

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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