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WOW Innovation ApS

Private limited companyCVR 43134795HvidovreActive

WOW Innovation ApS is a private limited company, based in Hvidovre, active in wholesale of clothing, founded in 2022. Net profit fell 21% from 2024 to 2025, ending at DKK 1.5m. Equity fell to DKK 1.5m in 2025.

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Key figures · financial year 2025

Gross profitDKK 5m−5.2% vs. 2024
Net profitDKK 1.5m−20.5% vs. 2024
EquityDKK 1.5m−20.1% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 5% (2024 → 2025), to DKK 5m.
  • Net profit fell 21% (2024 → 2025), to DKK 1.5m.
  • Equity fell 20% (2024 → 2025), to DKK 1.5m.

Employees

  • 2 fewer employees than a year earlier: 5 (07/2026) against 7 (07/2025).

Management and owners, last 24 months

  • New in management: Allan Muff (ceo, 02/01/2026).
  • Stepped down: Henrik Aaen Kastberg (ceo, 02/01/2026).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m2022202320242025
EquityNet profit
Financial figures for WOW Innovation ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit5,4885,5565,2875,012−5.2%
Operating profit (EBIT)––2,5861,645−36.4%
Profit before tax3,6572,3932,4181,913−20.9%
Net profit2,8511,8631,8741,489−20.5%
Total assets8,9835,2946,9645,545−20.4%
Equity2,8911,9031,9141,529−20.1%
Liabilities6,0923,3915,0504,016−20.5%
Cash and cash equivalents351108152+1,730.4%
Average number of employees58770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m2022202320242025
Gross profitMedian, the industry (356 companies)

Annual reports

4 financial years
Annual reports for WOW Innovation ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202520/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/05/2024The companyPDFXBRL
202217/03/2022 – 31/12/202202/05/2023The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 5mNo. 159 of 356
Better than 55% of the companies in the industry
EquityDKK 1.5mNo. 218 of 356
Better than 39% of the companies in the industry
Number of employees5No. 150 of 356
Better than 58% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,364of 69,742
Better than 81%
No. 27,902of 69,964
Better than 60%
Same industry and fewer than 20 employees258 companies in the comparison
No. 63of 258
Better than 76%
No. 129of 258
Better than 50%
Companies that are founded within the last five years16,662 companies in the comparison
No. 2,263of 16,614
Better than 86%
No. 2,930of 16,661
Better than 82%
All companies of type ApS66,508 companies in the comparison
No. 13,737of 66,379
Better than 79%
No. 23,880of 66,505
Better than 64%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. WOW Innovation ApSDKK 5m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. WOW Innovation ApSDKK 1.5m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. WOW Innovation ApSDKK 1.5m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. WOW Innovation ApS5
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
WOW Innovation ApS

Management

2 active registrations

Executive management

Executive management at WOW Innovation ApS
NameRoleAppointed
Glenn Michael HelmuthDirector17/03/2022
Allan MuffCEO02/01/2026
Founders
State Of Wow ApS
Former management (2)
Former management at WOW Innovation ApS
NameRoleAppointedResigned
Jan Werner MøllbachCEO17/03/202201/09/2023
Henrik Aaen KastbergCEO01/09/202302/01/2026

Signing rule: Selskabet tegnes af 2 direktører i forening.

Address and production units

1 active production units

Filmbyen 16
2650 Hvidovre

Hvidovre Municipality · Postcode 2650

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
WOW Innovation ApSFilmbyen 16, 2650 Hvidovre51028095038

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

14 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Allan Muff appointed ceo
  • Henrik Aaen Kastberg stepped down as ceo
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesmanagement 2 · accounts 1
  • Henrik Aaen Kastberg appointed ceo
  • Jan Werner Møllbach stepped down as ceo
  • Annual report for 2022 published
20226 changesaddress 2 · founded 1 · management 2 · ownership 1
  • Moved to Filmbyen 16, 2650 Hvidovre
  • Moved to Filmbyen 16, 2650 Hvidovre
  • Registered as WOW Innovation ApS
  • Jan Werner Møllbach appointed ceo
  • Glenn Michael Helmuth appointed director
  • STATE OF WOW ApS registered as owner (100%)

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Same industry in Hvidovre

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction