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WeWatches ApS

Private limited companyCVR 39325438København KActive

WeWatches ApS is a private limited company, based in København K, active in wholesale of clothing, founded in 2018. Net profit rose 759% from 2024 to 2025, ending at DKK 4.1m. Profit has grown three years in a row. Equity grew to DKK 7.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 6.4m+250.1% vs. 2024
Net profitDKK 4.1m+758.6% vs. 2024
EquityDKK 7.9m+106.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 250% (2024 → 2025), to DKK 6.4m.
  • Net profit rose 759% (2024 → 2025), to DKK 4.1m.
  • Equity rose 106% (2024 → 2025), to DKK 7.9m.

Employees

  • 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).

Registrations, last 24 months

  • 02/01/2025: Moved to Grønningen 25, st, 1270 København K

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for WeWatches ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2741,7582,9231,3961,8316,412+250.1%
Operating profit (EBIT)180–2,2477671,2245,705+366.1%
Profit before tax1781,4592,1575707295,295+626.8%
Net profit1371,1361,6664364804,120+758.6%
Total assets3944,2865,0256,5477,56312,666+67.5%
Equity2751,4123,0203,3983,8167,869+106.2%
Liabilities1182,8752,0043,1493,7474,794+28%
Cash and cash equivalents366495364226354547+54.8%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for WeWatches ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202228/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202027/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 6.4mNo. 140 of 356
Better than 61% of the companies in the industry
EquityDKK 7.9mNo. 126 of 356
Better than 65% of the companies in the industry
Number of employees2No. 300 of 356
Better than 16% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,792of 69,742
Better than 86%
No. 10,596of 69,964
Better than 85%
Same industry and fewer than 20 employees258 companies in the comparison
No. 46of 258
Better than 82%
No. 46of 258
Better than 82%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 6,887of 33,588
Better than 79%
No. 4,413of 33,687
Better than 87%
All companies of type ApS66,508 companies in the comparison
No. 10,549of 66,379
Better than 84%
No. 8,150of 66,505
Better than 88%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. WeWatches ApSDKK 6.4m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. WeWatches ApSDKK 4.1m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. WeWatches ApSDKK 7.9m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. WeWatches ApS2
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • William Sebastian Ellenhard100%
WeWatches ApS

Management

1 active registrations

Executive management

Executive management at WeWatches ApS
NameRoleAppointed
William Sebastian EllenhardCEO22/09/2020
Auditor
Crowe Statsautoriseret Revisionsinteressentskab
Founders
Jacob Ellenhard
Former management (1)
Former management at WeWatches ApS
NameRoleAppointedResigned
Jacob EllenhardCEO11/02/201822/09/2020

Signing rule: Selskabet tegnes af en direktør alene

Address and production units

1 active production units

Grønningen 25
1270 København K

København Municipality · Postcode 1270

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
WeWatches ApSGrønningen 25, st, 1270 København K21023337416

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Grønningen 25, st, 1270 København K
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesaddress 2 · accounts 1 · name 1
  • Moved to Dronninggårds Alle 136, 2840 Holte
  • Annual report for 2020 published
  • Name changed from Ellenhard Trading ApS to WeWatches ApS
  • Moved to Haldor Topsøes Allé 1, 2800 Kongens Lyngby
20204 changesmanagement 2 · name 1 · capital 1
  • William Sebastian Ellenhard appointed ceo
  • Jacob Ellenhard stepped down as ceo
  • Name changed from Ellenhard Trading IVS to Ellenhard Trading ApS
  • Share capital changed from 1,000 DKK to 40,000 DKK
20185 changesownership 3 · founded 1 · management 1
  • William Sebastian Ellenhard registered as owner (100%)
  • Jacob Ellenhard is no longer registered as owner
  • Registered as Ellenhard Trading IVS
  • Jacob Ellenhard appointed ceo
  • Jacob Ellenhard registered as owner (100%)

Related companies

Same industry in København

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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