Vita Media Lab ApS
Private limited companyCVR 37439223Kongens LyngbyActive
Vita Media Lab ApS is a private limited company, based in Kongens Lyngby, active in planning and design of advertising campaigns, founded in 2016. Net profit rose 138% from 2024 to 2025, ending at DKK 629k. Profit has grown three years in a row. Equity grew to DKK 1.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 10% (2024 → 2025), to DKK 8.8m.
- Net profit rose 138% (2024 → 2025), to DKK 629k.
- Equity rose 71% (2024 → 2025), to DKK 1.5m.
Employees
- 1 fewer employees than a year earlier: 7 (07/2026) against 8 (07/2025).
Registrations, last 24 months
- 11/06/2025: Moved to Lyngby Hovedgade 4, 2800 Kongens Lyngby
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 8,433 | 8,118 | 9,272 | 9,285 | 8,024 | 8,820 | +9.9% |
| Operating profit (EBIT) | 191 | 155 | 298 | 281 | 553 | 860 | +55.6% |
| Profit before tax | 55 | 91 | 73 | 110 | 356 | 807 | +126.8% |
| Net profit | 43 | 71 | 56 | 84 | 264 | 629 | +138% |
| Total assets | 6,822 | 7,645 | 8,523 | 10,504 | 10,350 | 3,801 | −63.3% |
| Equity | 410 | 482 | 537 | 622 | 886 | 1,515 | +71% |
| Liabilities | 6,371 | 7,133 | 7,972 | 9,876 | 9,464 | 2,285 | −75.9% |
| Cash and cash equivalents | 518 | 503 | 579 | 400 | 483 | 551 | +14.2% |
| Average number of employees | 11 | 8 | 9 | 10 | 8 | 9 | +12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 13/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 5,943of 69,742 Better than 91% | No. 28,018of 69,964 Better than 60% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 39of 633 Better than 94% | No. 135of 634 Better than 79% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 4,986of 33,588 Better than 85% | No. 12,621of 33,687 Better than 63% |
| All companies of type ApS66,508 companies in the comparison | No. 7,166of 66,379 Better than 89% | No. 24,000of 66,505 Better than 64% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Vita Media Lab ApSDKK 8.8m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Vita Media Lab ApSDKK 629k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Vita Media Lab ApSDKK 1.5m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Vita Media Lab ApS7
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Vita Media Group Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jimmi Meilstrup | CEO | 08/09/2022 |
- Founders
- Jjac ApS
Former management (7)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Henrik Pitzner Liljegren | Director | 05/02/2016 | 08/09/2022 |
| Jimmi Meilstrup | CEO | 05/02/2016 | 11/08/2017 |
| Frederik Skovgaard-Holm | Director | 05/02/2016 | 05/11/2018 |
| Morten Juul Therkildsen | CEO | 11/08/2017 | 13/11/2017 |
| Jimmi Meilstrup | CEO | 13/11/2017 | 01/03/2018 |
| Morten Juul Therkildsen | CEO | 01/03/2018 | 06/11/2018 |
| Frederik Skovgaard-Holm | CEO | 06/11/2018 | 08/09/2022 |
Signing rule: Selskabet tegnes af den administrerende direktør.
Address and production units
1 active production unitsLyngby Hovedgade 4
2800 Kongens Lyngby
Lyngby-Taarbæk Municipality · Postcode 2800
Other companies at the address (8)
- Cah Ii A/SRenting of commercial property
- Cah A/SHotels and similar accommodation
- Dansac A/SManufacture of medical and dental instruments and supplies
- Worklinq A/SOther software publishing
- Danish Centre for AI Innovation A/SIT infrastructure, data processing, hosting and related activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Vita Media Lab ApS | Lyngby Hovedgade 4, 2800 Kongens Lyngby | 8 | 1021141905 |
Purpose
Selskabets formål er at drive virksomhed med online marketing og at eje kapitalandele i andre selskaber samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
37 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Lyngby Hovedgade 4, 2800 Kongens Lyngby
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20225 changesmanagement 3 · address 1 · accounts 1
- ManagementJimmi Meilstrup appointed ceo
- ManagementFrederik Skovgaard-Holm stepped down as ceo
- ManagementHenrik Pitzner Liljegren stepped down as director
- AddressMoved to Lyngby Torv 1, 2. tv, 2800 Kongens Lyngby
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20185 changesmanagement 5
- ManagementFrederik Skovgaard-Holm appointed ceo
- ManagementMorten Juul Therkildsen stepped down as ceo
- ManagementFrederik Skovgaard-Holm stepped down as director
- ManagementMorten Juul Therkildsen appointed ceo
- ManagementJimmi Meilstrup stepped down as ceo
201710 changesmanagement 4 · ownership 4 · address 2
- ManagementJimmi Meilstrup appointed ceo
- ManagementMorten Juul Therkildsen stepped down as ceo
- OwnershipVita Media Group Holding ApS registered as owner (100%)
- OwnershipALPHALUX ApS is no longer registered as owner
- OwnershipFSH ONLINE CONSULTING ApS is no longer registered as owner
- OwnershipJJAC ApS is no longer registered as owner
- ManagementMorten Juul Therkildsen appointed ceo
- ManagementJimmi Meilstrup stepped down as ceo
- AddressMoved to Hellerupvej 8, 1. th, 2900 Hellerup
- AddressMoved to Tuborgvej 5, 2900 Hellerup
201610 changesownership 5 · industry 1 · founded 1 · management 3
- OwnershipALPHALUX ApS registered as owner (20%)
- OwnershipFSH ONLINE CONSULTING ApS registered as owner (20%)
- OwnershipJJAC ApS registered as owner (50%)
- OwnershipJJAC ApS is no longer registered as owner
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- FoundedRegistered as Vita Media Lab ApS
- ManagementHenrik Pitzner Liljegren appointed director
- ManagementFrederik Skovgaard-Holm appointed director
- ManagementJimmi Meilstrup appointed ceo
- OwnershipJJAC ApS registered as owner (100%)
Related companies
Same industry in Lyngby-Taarbæk
- Maxgruppen ApS4 employees
- Royal Marketing ApS4 employees
- Zinc Denmark ApS4 employees
- FB. Ravensholt Holding ApS2 employees
- A Detour ApS2 employees
Same people in management
- Bareen ApSvia Frederik Skovgaard-Holm
- Affilisearch ApSvia Jimmi Meilstrup
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.