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Maxgruppen ApS

Private limited companyCVR 29324336Kgs.LyngbyActive

Maxgruppen ApS is a private limited company, based in Kgs.Lyngby, active in planning and design of advertising campaigns, founded in 2006. Net profit rose 228% from 2024 to 2025, ending at DKK 299k.

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Key figures · financial year 2025

Gross profitDKK 3.2m+23.2% vs. 2024
Net profitDKK 299k+228% vs. 2024
EquityDKK 789k−0.6% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 23% (2024 → 2025), to DKK 3.2m.
  • Net profit rose 228% (2024 → 2025), to DKK 299k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
EquityNet profit
Financial figures for Maxgruppen ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,7432,8563,6231,7052,6143,220+23.2%
Operating profit (EBIT)679219475−131129400+209.7%
Profit before tax672214468−131135395+191.5%
Net profit479128339−13191299+228%
Total assets2,5721,2961,6561,6121,4931,517+1.6%
Equity1,3128271,051803794789−0.6%
Liabilities–––809699728+4.1%
Cash and cash equivalents1,0316641,024–830636−23.3%
Average number of employees444445+25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Maxgruppen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 3.2mNo. 273 of 715
Better than 62% of the companies in the industry
EquityDKK 789kNo. 313 of 716
Better than 56% of the companies in the industry
Number of employees4No. 231 of 716
Better than 68% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 21,199of 69,742
Better than 70%
No. 36,744of 69,964
Better than 47%
Same industry and fewer than 20 employees634 companies in the comparison
No. 194of 633
Better than 69%
No. 243of 634
Better than 62%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 12,542of 24,791
Better than 49%
No. 19,056of 24,909
Better than 23%
All companies of type ApS66,508 companies in the comparison
No. 21,025of 66,379
Better than 68%
No. 32,585of 66,505
Better than 51%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Maxgruppen ApSDKK 3.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Maxgruppen ApSDKK 299k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Maxgruppen ApSDKK 789k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Maxgruppen ApS4
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Prakke Holding ApS100%
Maxgruppen ApS

Management

1 active registrations

Executive management

Executive management at Maxgruppen ApS
NameRoleAppointed
Bastiaan Maarten PrakkeDirector25/04/2006
Founders
Victor Christoffersen ApS
Former management (2)
Former management at Maxgruppen ApS
NameRoleAppointedResigned
Victor ChristoffersenDirector01/01/200625/04/2006
Cedric BotermanDirector25/04/200610/12/2009

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Nøjsomhedsvej 31
2800 Kgs.Lyngby

Lyngby-Taarbæk Municipality · Postcode 2800

Production units
Production unitAddressEmployeesP number
MAXGRUPPEN ApSNøjsomhedsvej 31, 2800 Kgs.Lyngby41012025668

Purpose

Selskabets formål er at drive reklamevirksomhed og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20192 changesownership 2
  • Prakke Holding ApS registered as owner (100%)
  • Bastiaan Maarten Prakke is no longer registered as owner
20111 changename 1
  • Name changed from MEGAMEDIUM MAXTENSION ApS to MAXGRUPPEN ApS
20092 changesmanagement 1 · ownership 1
  • Cedric Boterman stepped down as director
  • Bastiaan Maarten Prakke registered as owner (100%)
20082 changesaddress 1 · industry 1
  • Moved to Nøjsomhedsvej 31, 2800 Kgs.Lyngby
  • Industry changed to Planning and design of advertising campaigns (731110)
20068 changesname 1 · address 1 · management 4 · industry 1 · founded 1
  • Name changed from VICH 8669 ApS to MEGAMEDIUM MAXTENSION ApS
  • Moved to Worsaaesvej 4, 3. th, 1972 Frederiksberg C
  • Cedric Boterman appointed director
  • Bastiaan Maarten Prakke appointed director
  • Victor Christoffersen stepped down as director
  • Industry changed to Reklamebureauvirksomhed (744010)
  • Registered as VICH 8669 ApS
  • Victor Christoffersen appointed director

Related companies

Same industry in Lyngby-Taarbæk

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction