Upström ApS
Private limited companyCVR 41166096GjernActive
Upström ApS is a private limited company, based in Gjern, active in retail sale of electrical household appliances, founded in 2020. After a loss in 2024, the company made a profit of DKK 251k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 288% (2024 → 2025), to DKK 686k.
- Net profit went from a loss of DKK 214k to a profit of DKK 251k (2024 → 2025).
- Equity turned positive again: DKK 26,782 (2024 → 2025).
Employees
- 1 more employees than a year earlier: 3 (07/2026) against 2 (07/2025).
Management and owners, last 24 months
- Stepped down: Jacob Risager Sabir (director, 31/08/2026).
- New owners registered: CR Sabir Holding ApS (31/08/2026).
- No longer registered as owner: JR Sabir Holding ApS (31/08/2026) and CR Sabir Holding ApS (30/08/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of electrical household appliances (475400)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −12 | 207 | 242 | 225 | 177 | 686 | +288.3% |
| Operating profit (EBIT) | −12 | 56 | −91 | 7 | −190 | 251 | +232.3% |
| Profit before tax | −22 | 44 | −103 | −16 | −190 | 251 | +232.3% |
| Net profit | −22 | 38 | −81 | −14 | −214 | 251 | +217.4% |
| Total assets | 298 | 383 | 523 | 625 | 710 | 1,011 | +42.5% |
| Equity | 56 | 94 | 13 | −1 | −216 | 27 | +112.4% |
| Liabilities | 242 | 289 | 510 | 627 | 925 | 985 | +6.4% |
| Cash and cash equivalents | 102 | 204 | 79 | 259 | 336 | 373 | +10.8% |
| Average number of employees | – | 2 | 2 | 2 | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 3% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/04/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 10/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 10/05/2022 | The company | PDFXBRL |
| 2020 | 14/02/2020 – 31/12/2020 | 04/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
158 companies in the databaseComparison with the other companies in retail sale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,722of 69,742 Better than 27% | No. 58,763of 69,964 Better than 16% |
| Same industry and fewer than 20 employees150 companies in the comparison | No. 125of 150 Better than 17% | No. 125of 150 Better than 17% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 26,078of 33,579 Better than 22% | No. 27,858of 33,678 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 48,808of 66,379 Better than 26% | No. 55,047of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of electrical household appliances- Upström ApSDKK 686k
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Upström ApSDKK 251k
- Elgiganten A/SDKK 67.6m
- Power A/SDKK 47.7m
- Upström ApSDKK 26,782
- Elgiganten A/SDKK 479.5m
- Power A/SDKK 384.3m
- Upström ApS3
- Elgiganten A/S2,181
- Power A/S1,117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- CR Sabir Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Casper Risager Sabir | Director | 14/02/2020 |
- Founders
- JR Sabir Holding ApS, CR Sabir Holding ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jacob Risager Sabir | CEO | 14/02/2020 | 20/02/2020 |
| Jacob Risager Sabir | Director | 21/02/2020 | 31/08/2026 |
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsØstergade 24
8883 Gjern
Silkeborg Municipality · Postcode 8883
Other companies at the address (1)
- Comaco A/SWholesale of medical and hospital supplies
| Production unit | Address | Employees | P number |
|---|---|---|---|
| UPSTRÖM ApS | Østergade 24, 8883 Gjern | 3 | 1025562867 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil og i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20265 changesmanagement 1 · ownership 3 · accounts 1
- ManagementJacob Risager Sabir stepped down as director
- OwnershipCR Sabir Holding ApS registered as owner (100%)
- OwnershipJR SABIR HOLDING ApS is no longer registered as owner
- OwnershipCR Sabir Holding ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of electrical household appliances (475400)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20208 changescapital 1 · management 4 · founded 1 · ownership 2
- CapitalShare capital changed from 40,000 DKK to 78,000 DKK
- ManagementJacob Risager Sabir appointed director
- ManagementJacob Risager Sabir stepped down as ceo
- FoundedRegistered as UPSTRÖM ApS
- ManagementJacob Risager Sabir appointed ceo
- ManagementCasper Risager Sabir appointed director
- OwnershipJR SABIR HOLDING ApS registered as owner (50%)
- OwnershipCR Sabir Holding ApS registered as owner (50%)
Related companies
Same industry in Silkeborg
- Elding Nordic ApS14 employees
- High on Life ApS10 employees
- Silkeborg Hvidevarer ApS5 employees
- Kusk Hvidevarer ApS3 employees
Same people in management
- Bliss Budget App ApSvia Jacob Risager Sabir
Largest in the industry
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Whiteaway A/SDKK 144.1m
- P 1 Kalundborg ApSDKK 24.1m
- Kr. O. Skov A/SDKK 16.1m
- El-salg Center Aalborg A/SDKK 15m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.