High on Life ApS
Private limited companyCVR 36965126SilkeborgActive
High on Life ApS is a private limited company, based in Silkeborg, active in retail sale of electrical household appliances, founded in 2015. After a loss in 2024, the company made a profit of DKK 393k in 2025. With 10 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 1.7m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 10% (2024 → 2025), to DKK 4m.
- Net profit went from a loss of DKK 463k to a profit of DKK 393k (2024 → 2025).
- Equity fell 23% (2024 → 2025), to DKK 1.7m.
Employees
- 3 fewer employees than a year earlier: 10 (07/2026) against 13 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of electrical household appliances (475400)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,450 | 2,678 | 3,114 | 3,271 | 3,609 | 3,970 | +10% |
| Operating profit (EBIT) | −1,290 | 29 | −134 | −313 | −356 | 330 | +192.7% |
| Profit before tax | −1,301 | 19 | −239 | −439 | −474 | 393 | +182.9% |
| Net profit | −1,088 | 15 | −185 | −351 | −463 | 393 | +184.9% |
| Total assets | 6,776 | 8,624 | 7,974 | 8,406 | 7,023 | 5,931 | −15.5% |
| Equity | 2,371 | 386 | 3,700 | 3,349 | 2,226 | 1,719 | −22.8% |
| Liabilities | 4,388 | 8,210 | 4,272 | 5,045 | 4,796 | 4,212 | −12.2% |
| Cash and cash equivalents | 1,922 | 57 | 0 | 0 | 0 | 0 | −100% |
| Average number of employees | 8 | 9 | 6 | 6 | 7 | 7 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 21/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/04/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 09/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
158 companies in the databaseComparison with the other companies in retail sale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 17,270of 69,742 Better than 75% | No. 26,346of 69,964 Better than 62% |
| Same industry and fewer than 20 employees150 companies in the comparison | No. 38of 150 Better than 75% | No. 60of 150 Better than 60% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 10,534of 33,588 Better than 69% | No. 11,783of 33,687 Better than 65% |
| All companies of type ApS66,508 companies in the comparison | No. 17,328of 66,379 Better than 74% | No. 22,398of 66,505 Better than 66% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of electrical household appliances- High on Life ApSDKK 4m
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- High on Life ApSDKK 393k
- Elgiganten A/SDKK 67.6m
- Power A/SDKK 47.7m
- High on Life ApSDKK 1.7m
- Elgiganten A/SDKK 479.5m
- Power A/SDKK 384.3m
- High on Life ApS10
- Elgiganten A/S2,181
- Power A/S1,117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- MBP Group ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Bo Pedersen | CEO | 30/06/2015 |
- Founders
- Mads Bo Pedersen
Signing rule: Selskabet tegnes af direktøren
Address and production units
1 active production unitsBohrsvej 8
8600 Silkeborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| High on Life ApS | Bohrsvej 8, 8600 Silkeborg | 10 | 1020576436 |
Purpose
Selskabets formål er handels- og foredragsvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of electrical household appliances (475400)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changescapital 1 · merger 1 · accounts 1
- CapitalShare capital changed from 50,000 DKK to 60,000 DKK
- MergerMerger registered in CVR
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Bohrsvej 8, 8600 Silkeborg
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Georg Jensens Vej 6E, 8600 Silkeborg
20171 changeindustry 1
- IndustryIndustry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
20156 changesownership 3 · industry 1 · founded 1 · management 1
- OwnershipMBP Group ApS registered as owner (100%)
- OwnershipMads Bo Pedersen is no longer registered as owner
- IndustryIndustry changed to Retail sale of electrical household appliances (475400)
- FoundedRegistered as High on Life ApS
- ManagementMads Bo Pedersen appointed ceo
- OwnershipMads Bo Pedersen registered as owner (100%)
Related companies
Same industry in Silkeborg
- Elding Nordic ApS14 employees
- Silkeborg Hvidevarer ApS5 employees
- Upström ApS3 employees
- Kusk Hvidevarer ApS3 employees
Same people in management
- High on Juice ApSvia Mads Bo Pedersen
Largest in the industry
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Whiteaway A/SDKK 144.1m
- P 1 Kalundborg ApSDKK 24.1m
- Kr. O. Skov A/SDKK 16.1m
- El-salg Center Aalborg A/SDKK 15m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.