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Upcoming Minds ApS

Private limited companyCVR 32323006København SActive

Upcoming Minds ApS is a private limited company, based in København S, active in manufacture of games and toys, founded in 2011. Equity was negative at the end of 2025 (−DKK 1.7m). The company went from a profit in 2024 to a loss of DKK 985k in 2025.

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Key figures · financial year 2025

Gross profit−DKK 111k−135.8% vs. 2024
Net profit−DKK 985k−1,090.6% vs. 2024
Equity−DKK 1.7m−145.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 136% (2024 → 2025), to −DKK 111k.
  • Net profit went from a profit of DKK 99,412 to a loss of DKK 985k (2024 → 2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Upcoming Minds ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,2591,361435−101309−111−135.8%
Operating profit (EBIT)––−380−279192−147−176.8%
Profit before tax812−121−454−34099−985−1,090.6%
Net profit965−98−631−34099−985−1,090.6%
Total assets3,4983,5571,3446718762,293+161.8%
Equity294196−434−774−675−1,660−145.9%
Liabilities3,2053,3611,7791,4461,5513,953+154.9%
Cash and cash equivalents1,7864714964977803+944.2%
Average number of employees2221110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (38 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.7m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Upcoming Minds ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202218/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

38 companies in the database

Comparison with the other companies in manufacture of games and toys based on the latest financial year.

Gross profit−DKK 111kNo. 34 of 38
Better than 11% of the companies in the industry
Equity−DKK 1.7mNo. 38 of 38
Better than 0% of the companies in the industry
Number of employees2No. 30 of 38
Better than 22% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 80,139, equity DKK 1.7m, 3 employees.

DKK 100kDKK 2.4mDKK 56.6mDKK 1.3bnDKK 11.1bn
Distribution of gross profit for 33 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 66,109of 69,742
Better than 5%
No. 67,988of 69,964
Better than 3%
Same industry and fewer than 20 employees34 companies in the comparison
No. 30of 34
Better than 12%
No. 34of 34
Better than 0%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 23,581of 24,791
Better than 5%
No. 24,385of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 63,455of 66,379
Better than 4%
No. 64,522of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of games and toys
Gross profit
  1. Upcoming Minds ApS−DKK 111k
  2. LEGO System A/SDKK 32bn
  3. Plus-plus A/SDKK 88.6m
Net profit
  1. Upcoming Minds ApS−DKK 985k
  2. LEGO System A/SDKK 13.3bn
  3. Plus-plus A/SDKK 4.7m
Equity
  1. Upcoming Minds ApS−DKK 1.7m
  2. LEGO System A/SDKK 24.9bn
  3. Plus-plus A/SDKK 27.9m
Employees
  1. Upcoming Minds ApS2
  2. LEGO System A/S7,197
  3. Plus-plus A/S31

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Engel Licensing Holding ApS100%
Upcoming Minds ApS

Management

4 active registrations

Executive management

Executive management at Upcoming Minds ApS
NameRoleAppointed
Claus Michael DrastrupCEO25/05/2011
Gitte Vibeke DrastrupDirector17/01/2024

Board of directors

Board of directors at Upcoming Minds ApS
NameRoleAppointed
Claus Michael DrastrupBoard member25/05/2011
Gitte Vibeke DrastrupBoard member25/05/2011
Founders
Engel Licensing Holding ApS

Signing rule: Selskabet tegnes af den til Erhvervs- og Selskabsstyrelsen anmeldte direktør

Address and production units

1 active production units

Weidekampsgade 49
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
UPCOMING MINDS ApSWeidekampsgade 49, 5. tv, 2300 København S21016889101

Purpose

Selskabets formål er at producere, markedsføre, sælge og distribuere spil og anden merchandise til konsumenter i Danmark, Norge og Sverige. Selskabet vil indhente sine rettigheder til produkterne gennem licenser fra 3dieparter både nationalt og internationalt. Produkterne vil primært blive afsat gennem detailhandlen og eshops.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaccounts 1 · management 1
  • Annual report for 2023 published
  • Gitte Vibeke Drastrup appointed director
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Weidekampsgade 49, 5. tv, 2300 København S
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Nymøllevej 50, 2800 Kongens Lyngby
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Vandtårnsvej 62A, 2860 Søborg
20171 changeaddress 1
  • Moved to Kratmosevej 32, Trørød, 2950 Vedbæk
20151 changeaddress 1
  • Moved to Virumgårdsvej 25, 2830 Virum
20131 changeaddress 1
  • Moved to Nordre Fasanvej 108, 4, 2000 Frederiksberg
20119 changesfounded 1 · management 3 · ownership 5
  • Registered as UPCOMING MINDS ApS
  • Claus Michael Drastrup appointed board member
  • Claus Michael Drastrup appointed ceo
  • Gitte Vibeke Drastrup appointed board member
  • Claus Michael Drastrup registered as owner (50%)
  • Claus Michael Drastrup is no longer registered as owner
  • Gitte Vibeke Drastrup registered as owner (50%)
  • Gitte Vibeke Drastrup is no longer registered as owner
  • ENGEL LICENSING HOLDING ApS registered as owner (100%)

Related companies

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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