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Plus-plus A/S

Public limited companyCVR 32082882HolbækActive

Plus-plus A/S is a public limited company, based in Holbæk, active in manufacture of games and toys, founded in 2009. Net profit rose 66% from 2024 to 2025, ending at DKK 4.7m. Measured by gross profit, it ranks no. 2 of 38 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 88.6m+10.7% vs. 2024
Net profitDKK 4.7m+65.7% vs. 2024
EquityDKK 27.9m+6.7% vs. 2024
Employees31latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 11% (2024 → 2025), to DKK 88.6m.
  • Net profit rose 66% (2024 → 2025), to DKK 4.7m.
  • Equity rose 7% (2024 → 2025), to DKK 27.9m.

Employees

  • 1 more employees than a year earlier: 31 (08/2026) against 30 (08/2025).

Management and owners, last 24 months

  • New owners registered: Kontiki Holding Aktiv ApS (01/09/2025).
  • No longer registered as owner: Kontiki Holding ApS (01/09/2025).

Registrations, last 24 months

  • 13/01/2025: Moved to Borupvej 20, Tingtved-Borup, 4300 Holbæk

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Plus-plus A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit17,25529,32470,59972,71180,03488,565+10.7%
Operating profit (EBIT)–10,06919,6684,4346,80413,913+104.5%
Profit before tax1,8589,68519,0512,0715,2009,048+74%
Net profit1,6117,76615,3765982,8184,670+65.7%
Total assets59,22559,92087,61481,75981,37184,108+3.4%
Equity14,34822,11539,52024,42726,14127,901+6.7%
Liabilities–34,898–55,66254,54755,458+1.7%
Cash and cash equivalents3571534,1066,4362,2007,097+222.6%
Average number of employees–052586062+3.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
Gross profitMedian, the industry (38 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Plus-plus A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/04/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202416/03/2025The groupPDFXBRL
202301/01/2023 – 31/12/202310/04/2024The groupPDFXBRL
202201/01/2022 – 31/12/202231/03/2023The groupPDFXBRL
202101/07/2020 – 30/06/202118/04/2022The companyPDFXBRL
202001/07/2019 – 30/06/202023/09/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

38 companies in the database

Comparison with the other companies in manufacture of games and toys based on the latest financial year.

Gross profitDKK 88.6mNo. 2 of 38
Better than 97% of the companies in the industry
EquityDKK 27.9mNo. 5 of 38
Better than 89% of the companies in the industry
Number of employees31No. 2 of 38
Better than 97% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 80,139, equity DKK 1.7m, 3 employees.

DKK 100kDKK 2.4mDKK 56.6mDKK 1.3bnDKK 11.1bnHere
Distribution of gross profit for 33 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 159of 9,892
Better than 98%
No. 1,266of 9,922
Better than 87%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 807of 24,791
Better than 97%
No. 3,571of 24,909
Better than 86%
All companies of type A/S18,025 companies in the comparison
No. 1,752of 17,786
Better than 90%
No. 5,136of 18,024
Better than 72%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of games and toys
Gross profit
  1. Plus-plus A/SDKK 88.6m
  2. LEGO System A/SDKK 32bn
  3. Dantoy A/SDKK 31.5m
Net profit
  1. Plus-plus A/SDKK 4.7m
  2. LEGO System A/SDKK 13.3bn
  3. Dantoy A/SDKK 1.1m
Equity
  1. Plus-plus A/SDKK 27.9m
  2. LEGO System A/SDKK 24.9bn
  3. Dantoy A/SDKK 16.4m
Employees
  1. Plus-plus A/S31
  2. LEGO System A/S7,197
  3. Dantoy A/S63

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • KONkorde ApS15%
  • B.i.g. Bjarke Ingels Group Holding ApS10%
  • Schielder Holding ApS10%
  • Nicone Invest ApS10%
  • J.m. Pihl Holding ApS25%
  • Kontiki Holding Aktiv ApS15%
Plus-plus A/S

Management

5 active registrations

Executive management

Executive management at Plus-plus A/S
NameRoleAppointed
Jens Martin PihlDirector09/12/2011

Board of directors

Board of directors at Plus-plus A/S
NameRoleAppointed
Niels Boel SørensenChair of the board09/12/2011
Henrik Birk JensenBoard member09/12/2011
Ole Schielder KristoffersenBoard member09/12/2011
Jens Martin PihlBoard member09/12/2011
Founders
Agetor ApS, Eli T. Jensen Holding ApS, Huniche Holding ApS, Vermland Holding ApS
Former management (5)
Former management at Plus-plus A/S
NameRoleAppointedResigned
Søren NikolajsenDirector20/03/200911/11/2011
Søren Bager HunicheDirector20/03/200901/05/2009
Bente Bager Huniche JensenDirector11/11/201109/12/2011
Eli Tommy JensenBoard member09/12/201101/03/2018
Søren Bager HunicheBoard member09/12/201101/03/2018

Signing rule: Selskabet tegnes af direktøren i forening med bestyrelsesformanden eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Borupvej 20
4300 Holbæk

Holbæk Municipality · Postcode 4300

Production units
Production unitAddressEmployeesP number
PLUS-PLUS A/SBorupvej 20, Tingtved-Borup, 4300 Holbæk311015160795

Purpose

Selskabets formål er at producere og sælge legetøj samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

62 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesownership 2 · accounts 1 · address 1
  • Kontiki Holding Aktiv ApS registered as owner (15%)
  • KONTIKI HOLDING ApS is no longer registered as owner
  • Annual report for 2024 published
  • Moved to Borupvej 20, Tingtved-Borup, 4300 Holbæk
20241 changeaccounts 1
  • Annual report for 2023 published
202311 changesownership 10 · accounts 1
  • J.M. PIHL HOLDING ApS registered as owner (25%)
  • NICONE INVEST ApS registered as owner (10%)
  • SCHIELDER HOLDING ApS registered as owner (10%)
  • NICONE INVEST ApS is no longer registered as owner
  • SCHIELDER HOLDING ApS is no longer registered as owner
  • J.M. PIHL HOLDING ApS is no longer registered as owner
  • B.I.G. BJARKE INGELS GROUP HOLDING ApS registered as owner (10%)
  • B.I.G. BJARKE INGELS GROUP HOLDING ApS is no longer registered as owner
  • KONTIKI HOLDING ApS registered as owner (15%)
  • KONTIKI HOLDING ApS is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaddress 1
  • Moved to Borupvej 20, Tingtved-Borup, 4300 Holbæk
20201 changeaccounts 1
  • Annual report for 2020 published
201811 changesmanagement 2 · ownership 9
  • Eli Tommy Jensen stepped down as board member
  • Søren Bager Huniche stepped down as board member
  • NICONE INVEST ApS registered as owner (15%)
  • SCHIELDER HOLDING ApS registered as owner (20%)
  • KONTIKI HOLDING ApS registered as owner (10%)
  • J.M. PIHL HOLDING ApS registered as owner (25%)
  • SAMOS HOLDING ApS is no longer registered as owner
  • CHILI HOLDING ApS is no longer registered as owner
  • SCHIELDER HOLDING ApS is no longer registered as owner
  • J.M. PIHL HOLDING ApS is no longer registered as owner
  • NICONE INVEST ApS is no longer registered as owner
20162 changesownership 2
  • KONkorde ApS registered as owner (15%)
  • Kontiki S.A.S. is no longer registered as owner
20152 changescapital 1 · ownership 1
  • Share capital changed from 500,000 DKK to 529,420 DKK
  • B.I.G. BJARKE INGELS GROUP HOLDING ApS registered as owner (5%)
20123 changesownership 2 · name 1
  • SAMOS HOLDING ApS registered as owner (15%)
  • CHILI HOLDING ApS registered as owner (15%)
  • Name changed from PLUS-PLUS ApS to PLUS-PLUS A/S
201117 changesname 1 · capital 1 · management 10 · ownership 4 · address 1
  • Name changed from PLUS-PLUS DANMARK ApS to PLUS-PLUS ApS
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Jens Martin Pihl appointed director
  • Henrik Birk Jensen appointed board member
  • Ole Schielder Kristoffersen appointed board member
  • Jens Martin Pihl appointed board member
  • Eli Tommy Jensen appointed board member
  • Søren Bager Huniche appointed board member
  • Niels Boel Sørensen appointed chair of the board
  • Bente Bager Huniche Jensen stepped down as director
  • SCHIELDER HOLDING ApS registered as owner (10%)
  • Kontiki S.A.S. registered as owner (15%)
  • J.M. PIHL HOLDING ApS registered as owner (15%)
  • NICONE INVEST ApS registered as owner (10%)
  • Moved to Borupvej 20, 4300 Holbæk
  • Bente Bager Huniche Jensen appointed director
  • Søren Nikolajsen stepped down as director
20097 changesaddress 2 · management 3 · industry 1 · founded 1
  • Moved to Langebjergvænget 6, 1, 4000 Roskilde
  • Søren Bager Huniche stepped down as director
  • Moved to Stengårdsvej 9, Lunderød, 4340 Tølløse
  • Industry changed to Manufacture of games and toys (324000)
  • Registered as PLUS-PLUS DANMARK ApS
  • Søren Bager Huniche appointed director
  • Søren Nikolajsen appointed director

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction