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Turtle ApS

Private limited companyCVR 41085673København ØActive

Turtle ApS is a private limited company, based in København Ø, active in wholesale of clothing, founded in 2020. The company went from a profit in 2024 to a loss of DKK 335k in 2025. Equity fell to DKK 219k in 2025.

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Key figures · financial year 2025

Gross profitDKK 3.1m+14.2% vs. 2024
Net profit−DKK 335k−2,052.5% vs. 2024
EquityDKK 219k−60.5% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 14% (2024 → 2025), to DKK 3.1m.
  • Net profit went from a profit of DKK 17,168 to a loss of DKK 335k (2024 → 2025).
  • Equity fell 61% (2024 → 2025), to DKK 219k.

Management and owners, last 24 months

  • New in management: Peter Grønne (chair of the board, 01/12/2025), Esben Sonne-Frederiksen (board member, 01/12/2025) and Jesper Rossen Hansen (board member, 01/12/2025) (+2).
  • Stepped down: Esben Sonne-Frederiksen (director, 29/09/2026), Mads Christian Møller Aagaard (director, 11/09/2026) and Mads Christian Møller Aagaard (board member, 30/09/2026).
  • New owners registered: Esben SF ApS (30/09/2026), Augusta BR Holding ApS (30/09/2026) and Pg.dk Holding ApS (05/10/2026) (+4).
  • No longer registered as owner: Esben SF ApS (30/11/2025), Knife Holding ApS (30/11/2025) and Augusta BR Holding ApS (30/11/2025) (+4).

Registrations, last 24 months

  • 01/12/2025: Share capital changed from 40,000 DKK to 43,257 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600k20212022202320242025
EquityNet profit
Financial figures for Turtle ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit2671,2542,0592,6823,061+14.2%
Operating profit (EBIT)264450142201−227−213.4%
Profit before tax2174133331−413−1,445.8%
Net profit1683191017−335−2,052.5%
Total assets9222,2313,3983,7554,151+10.5%
Equity208527537554219−60.5%
Liabilities7141,6992,8373,1673,932+24.2%
Cash and cash equivalents00––––
Average number of employees03465−16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m20212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 61% from 2024 to 2025 (DKK 554k to DKK 219k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 5% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Turtle ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202520/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202417/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202331/08/2023The companyPDFXBRL
202201/07/2021 – 30/06/202227/09/2022The companyPDFXBRL
202103/01/2020 – 30/06/202103/11/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 3.1mNo. 196 of 356
Better than 45% of the companies in the industry
EquityDKK 219kNo. 282 of 356
Better than 21% of the companies in the industry
Number of employees6No. 176 of 356
Better than 51% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,193of 69,742
Better than 68%
No. 49,887of 69,964
Better than 29%
Same industry and fewer than 20 employees258 companies in the comparison
No. 99of 258
Better than 62%
No. 191of 258
Better than 26%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 12,879of 33,579
Better than 62%
No. 23,776of 33,678
Better than 29%
All companies of type ApS66,508 companies in the comparison
No. 21,928of 66,379
Better than 67%
No. 45,935of 66,505
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Turtle ApSDKK 3.1m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Turtle ApS−DKK 335k
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Turtle ApSDKK 219k
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Turtle ApS6
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Esben SF ApS33.33%
  • Augusta BR Holding ApS33.33%
  • Pg.dk Holding ApS33.33%
Turtle ApS

Management

5 active registrations

Executive management

Executive management at Turtle ApS
NameRoleAppointed
Jesper Rossen HansenDirector10/04/2020
Esben Sonne-FrederiksenCEO30/09/2026

Board of directors

Board of directors at Turtle ApS
NameRoleAppointed
Peter GrønneChair of the board01/12/2025
Esben Sonne-FrederiksenBoard member01/12/2025
Jesper Rossen HansenBoard member01/12/2025
Founders
Esben SF ApS
Former management (4)
Former management at Turtle ApS
NameRoleAppointedResigned
Esben Sonne-FrederiksenCEO03/01/202009/04/2020
Esben Sonne-FrederiksenDirector10/04/202029/09/2026
Mads Christian Møller AagaardDirector10/04/202011/09/2026
Mads Christian Møller AagaardBoard member01/12/202530/09/2026

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer i forening, eller bestyrelsesformanden i forening med en direktør, eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Æbeløgade 4
2100 København Ø

København Municipality · Postcode 2100

Other companies at the address (1)

  • Unwire ApSWired, wireless and satellite telecommunications
Production units
Production unitAddressEmployeesP number
TURTLE ApSÆbeløgade 4, 1, 2100 København Ø71025434761

Purpose

Selskabets formål er at drive virksomhed med at sælge merchandise og kontorartikler B2B, samtidig med i sit virke og drift at have en væsentligt positiv indvirkning på samfundet og miljøet som helhed. Direktionen skal i sin beslutningsproces tage højde for indvirkningen af enhver beslutning på (i) Selskabets medarbejdere og personale, dets datterselskaber og leverandører, (ii) Selskabets kunders interesser som målgruppe i forhold til Selskabets formål med hensyn til at have en væsentlig positiv indvirkning på samfundet og miljøet, (iii) de lokalsamfund og samfund i øvrigt, hvor Selskabet, dets datterselskaber og leverandører driver virksomhed, (iv) det lokale og globale miljø samt (v) Selskabets kortsigtede så vel som langsigtede interesser.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
202611 changesownership 7 · management 4
  • PG.DK HOLDING ApS registered as owner (33.33%)
  • PG.DK HOLDING ApS is no longer registered as owner
  • Esben Sonne-Frederiksen appointed ceo
  • Mads Christian Møller Aagaard stepped down as board member
  • Augusta BR Holding ApS registered as owner (33.33%)
  • Esben SF ApS registered as owner (33.33%)
  • KNIFE HOLDING ApS is no longer registered as owner
  • Esben Sonne-Frederiksen stepped down as director
  • Augusta BR Holding ApS is no longer registered as owner
  • Esben SF ApS is no longer registered as owner
  • Mads Christian Møller Aagaard stepped down as director
202513 changescapital 1 · management 4 · ownership 7 · accounts 1
  • Share capital changed from 40,000 DKK to 43,257 DKK
  • Peter Grønne appointed chair of the board
  • Esben Sonne-Frederiksen appointed board member
  • Jesper Rossen Hansen appointed board member
  • Mads Christian Møller Aagaard appointed board member
  • Augusta BR Holding ApS registered as owner (25%)
  • KNIFE HOLDING ApS registered as owner (25%)
  • PG.DK HOLDING ApS registered as owner (10%)
  • Esben SF ApS registered as owner (25%)
  • Augusta BR Holding ApS is no longer registered as owner
  • KNIFE HOLDING ApS is no longer registered as owner
  • Esben SF ApS is no longer registered as owner
  • Annual report for 2025 published
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20213 changesaccounts 1 · address 1 · name 1
  • Annual report for 2021 published
  • Moved to Æbeløgade 4, 1, 2100 København Ø
  • Name changed from Turtle Workwear ApS to TURTLE ApS
202010 changesmanagement 5 · ownership 3 · address 1 · founded 1
  • Jesper Rossen Hansen appointed director
  • Esben Sonne-Frederiksen appointed director
  • Mads Christian Møller Aagaard appointed director
  • Augusta BR Holding ApS registered as owner (33.33%)
  • Esben Sonne-Frederiksen stepped down as ceo
  • KNIFE HOLDING ApS registered as owner (33.33%)
  • Moved to Esromgade 15, 1. 2109, 2200 København N
  • Registered as Turtle Workwear ApS
  • Esben Sonne-Frederiksen appointed ceo
  • Esben SF ApS registered as owner (33.33%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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