ThisisSoMe Aps
Private limited companyCVR 38241966HillerødActive
ThisisSoMe Aps is a private limited company, based in Hillerød, active in planning and design of advertising campaigns, founded in 2016. Equity was negative at the end of 2025 (−DKK 18,562). The company made a loss in both 2024 and 2025, most recently DKK 56,953.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 114k to DKK 56,953 (2024 → 2025).
- Equity turned negative: −DKK 18,562 (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 5 (12/2023) against 7 (12/2022).
Registrations, last 24 months
- 20/11/2025: Industry changed to Planning and design of advertising campaigns (731110)
- 20/11/2025: Name changed from C-Crown Aps to ThisisSoMe Aps
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 891 | 1,032 | 1,531 | 1,258 | −109 | −57 | +47.5% |
| Operating profit (EBIT) | 60 | 221 | 56 | −363 | −109 | −57 | +47.5% |
| Profit before tax | 57 | 218 | 48 | −369 | −114 | −57 | +50.2% |
| Net profit | 44 | 163 | 45 | −369 | −114 | −57 | +50.2% |
| Total assets | 860 | 605 | 717 | 216 | 56 | 0 | −100% |
| Equity | 183 | 346 | 397 | 18 | 38 | −19 | −148.3% |
| Liabilities | 677 | 259 | 320 | 198 | 18 | 19 | +4.4% |
| Cash and cash equivalents | 391 | 10 | 10 | 10 | 56 | 0 | −100% |
| Average number of employees | 5 | 4 | 7 | – | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 18,562 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 16/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 16/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 65,170of 69,742 Better than 7% | No. 60,587of 69,964 Better than 13% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 621of 633 Better than 2% | No. 556of 634 Better than 12% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 32,004of 33,588 Better than 5% | No. 28,592of 33,687 Better than 15% |
| All companies of type ApS66,508 companies in the comparison | No. 62,607of 66,379 Better than 6% | No. 56,901of 66,505 Better than 14% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- ThisisSoMe Aps−DKK 56,968
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- ThisisSoMe Aps−DKK 56,953
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- ThisisSoMe Aps−DKK 18,562
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- ThisisSoMe Aps5
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Tine Houman100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Tine Houman | Director | 04/09/2017 |
- Founders
- Tine Houman
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tine Houman | CEO | 08/12/2016 | 30/08/2017 |
| Peter Villiam Houman | Board member | 08/12/2016 | 30/08/2017 |
Signing rule: Virksomheden tegnes af direktionen.
Address and production units
1 active production unitsGefionsvej 6A
3400 Hillerød
Hillerød Municipality · Postcode 3400
Other companies at the address (1)
- Hillerød Dental Laboratorium ApSManufacture of medical and dental instruments and supplies
| Production unit | Address | Employees | P number |
|---|---|---|---|
| ThisisSoMe Aps | Gefionsvej 6A, 3400 Hillerød | 5 | 1021992174 |
Purpose
Virksomhedens formål er at udvikle og skabe af content til SoMe platforme
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesname 1 · industry 1 · accounts 1
- NameName changed from C-Crown Aps to ThisisSoMe Aps
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Gefionsvej 6A, 3400 Hillerød
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Langesvej 32, 3400 Hillerød
20175 changesstatus 2 · management 3
- StatusStatus changed to active
- ManagementTine Houman appointed director
- StatusStatus changed to under compulsory dissolution
- ManagementTine Houman stepped down as ceo
- ManagementPeter Villiam Houman stepped down as board member
20164 changesfounded 1 · management 2 · ownership 1
- FoundedRegistered as C-Crown Aps
- ManagementTine Houman appointed ceo
- ManagementPeter Villiam Houman appointed board member
- OwnershipTine Houman registered as owner (100%)
Related companies
Same industry in Hillerød
- Proservice Kommunikation ApS6 employees
- WIMA Media ApS6 employees
- Dagens Menu DK ApS4 employees
- H2Media ApS4 employees
- Advenue ApS4 employees
Same people in management
- Hillerød Dental Laboratorium ApSvia Tine Houman
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.