Dagens Menu DK ApS
Private limited companyCVR 38867016HillerødActive
Dagens Menu DK ApS is a private limited company, based in Hillerød, active in planning and design of advertising campaigns, founded in 2017. Equity was negative at the end of 2025 (−DKK 4.1m). The company made a loss in both 2024 and 2025, most recently DKK 615k. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 63% (2024 → 2025), to DKK 282k.
- The loss grew: from DKK 561k to DKK 615k (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 22 | 225 | 39 | 81 | 173 | 282 | +62.6% |
| Operating profit (EBIT) | −477 | −674 | −862 | −798 | −561 | −615 | −9.6% |
| Profit before tax | −477 | −675 | −863 | −798 | −561 | −615 | −9.7% |
| Net profit | −477 | −675 | −863 | −798 | −561 | −615 | −9.7% |
| Total assets | 156 | 89 | 299 | 332 | 108 | 143 | +32% |
| Equity | −636 | −1,311 | −2,124 | −2,922 | −3,482 | −4,097 | −17.7% |
| Liabilities | 792 | 1,399 | 2,423 | 3,253 | 3,590 | 4,240 | +18.1% |
| Cash and cash equivalents | 156 | 82 | 187 | 248 | 17 | 81 | +370% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 4.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 17/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 03/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 15/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 07/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 58,064of 69,742 Better than 17% | No. 69,012of 69,964 Better than 1% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 549of 633 Better than 13% | No. 631of 634 Better than 0% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 29,169of 33,588 Better than 13% | No. 32,972of 33,687 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 55,859of 66,379 Better than 16% | No. 65,549of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Dagens Menu DK ApSDKK 282k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Dagens Menu DK ApS−DKK 615k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Dagens Menu DK ApS−DKK 4.1m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Dagens Menu DK ApS4
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Dagens Menu Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Alex Arentsen | CEO | 18/08/2017 |
- Founders
- Dagens Menu Holding ApS
Signing rule: Virksomheden tegnes af en direktør
Address and production units
1 active production unitsKrakasvej 17
3400 Hillerød
Hillerød Municipality · Postcode 3400
Other companies at the address (8)
- Radiocomp ApSResearch and experimental development on natural sciences and engineering
- Datacomfort ApSComputer consultancy and computer facilities management
- Ematic ApSIT infrastructure, data processing, hosting and related activities
- Groundplug International ApSSpecialised civil engineering activities
- Deductor ApSEngineering consultancy in production and mechanical engineering
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Dagens Menu DK ApS | Krakasvej 17, 3400 Hillerød | 4 | 1022759155 |
Purpose
Virksomhedens formål er at lave er et Reklamebureauer med speciale i en annonceside hvor, Restauranter, Cafeer, Take away, og andre spisesteder, kan lave deres egen reklame, med eget menukort.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Krakasvej 17, 3400 Hillerød
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Skindergade 15, 1159 København K
20173 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Dagens Menu DK ApS
- ManagementAlex Arentsen appointed ceo
- OwnershipDagens Menu Holding ApS registered as owner (100%)
Related companies
Same industry in Hillerød
- Proservice Kommunikation ApS6 employees
- WIMA Media ApS6 employees
- ThisisSoMe Aps5 employees
- H2Media ApS4 employees
- Advenue ApS4 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.