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The Sneaker Store ApS

Private limited companyCVR 42250430Aarhus CActive

The Sneaker Store ApS is a private limited company, based in Aarhus C, active in retail sale of pets and pet supplies, founded in 2021. Equity was negative at the end of 2025 (−DKK 816k). The company went from a profit in 2023 to a loss of DKK 3.1m in 2025.

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Key figures · financial year 2025

Gross profit−DKK 94,251−102.3% vs. 2023
Net profit−DKK 3.1m−364.8% vs. 2023
Equity−DKK 816k−141.2% vs. 2023
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 6 fewer employees than a year earlier: 2 (07/2026) against 8 (07/2025).

Management and owners, last 24 months

  • Stepped down: Frederik Asklev Flindt Hansen (director, 12/09/2025) and Gustav Toft Simonsen (director, 12/09/2025).

Registrations, last 24 months

  • 06/10/2025: Moved to Silkeborgvej 41E, 1. tv, 8000 Aarhus C
  • 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2m2021202220232025
EquityNet profit
Financial figures for The Sneaker Store ApS
2021202220232025Change
Revenuenot statednot statednot statednot stated–
Gross profit6231,1434,188−94−102.3%
Operating profit (EBIT)501−871,572−3,265−307.7%
Profit before tax500−1161,514−3,264−315.6%
Net profit390−1211,188−3,147−364.8%
Total assets9062,1295,0682,401−52.6%
Equity4303091,977−816−141.2%
Liabilities4761,7422,8243,100+9.8%
Cash and cash equivalents4401,14039−96.6%
Average number of employees2369+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m2021202220232025
Gross profitMedian, the industry (79 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 816k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

4 financial years
Annual reports for The Sneaker Store ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202531/03/2026The companyPDF not statedXBRL
202301/01/2023 – 31/12/202323/12/2024The companyPDFXBRL
202201/01/2022 – 31/12/202216/03/2023The companyPDFXBRL
202124/03/2021 – 31/12/202123/03/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

79 companies in the database

Comparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.

Gross profit−DKK 94,251No. 71 of 78
Better than 9% of the companies in the industry
Equity−DKK 816kNo. 68 of 79
Better than 14% of the companies in the industry
Number of employees2No. 6 of 79
Better than 94% of the companies in the industry

Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.

DKK 100kDKK 727kDKK 5.3mDKK 38.5mDKK 144.4m
Distribution of gross profit for 69 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 65,873of 69,742
Better than 6%
No. 66,786of 69,964
Better than 5%
Same industry and fewer than 20 employees77 companies in the comparison
No. 69of 76
Better than 9%
No. 66of 77
Better than 14%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 32,204of 33,588
Better than 4%
No. 31,664of 33,687
Better than 6%
All companies of type ApS66,508 companies in the comparison
No. 63,243of 66,379
Better than 5%
No. 63,286of 66,505
Better than 5%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of pets and pet supplies
Gross profit
  1. The Sneaker Store ApS−DKK 94,251
  2. Maxi Zoo Denmark A/SDKK 279.7m
  3. CBM Trading ApSDKK 11.5m
Net profit
  1. The Sneaker Store ApS−DKK 3.1m
  2. Maxi Zoo Denmark A/SDKK 35.3m
  3. CBM Trading ApSDKK 1.3m
Equity
  1. The Sneaker Store ApS−DKK 816k
  2. Maxi Zoo Denmark A/SDKK 504.4m
  3. CBM Trading ApSDKK 12.5m
Employees
  1. The Sneaker Store ApS2
  2. Maxi Zoo Denmark A/S796
  3. CBM Trading ApS24

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Vincere Ventures ApS100%
The Sneaker Store ApS

Management

1 active registrations

Executive management

Executive management at The Sneaker Store ApS
NameRoleAppointed
Lasse Brask AndersenDirector01/10/2024
Founders
Gustav Toft Invest ApS, Frederik Flindt Invest ApS
Former management (3)
Former management at The Sneaker Store ApS
NameRoleAppointedResigned
Frederik Asklev Flindt HansenDirector24/03/202112/09/2025
Gustav Toft SimonsenDirector24/03/202122/03/2023
Gustav Toft SimonsenDirector01/10/202412/09/2025

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Silkeborgvej 41E
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
The Sneaker Store ApSSilkeborgvej 41E, 1. tv, 8000 Aarhus C31026957512

Purpose

Selskabets formål er handel og service, herunder salg af sneakers via internettet samt dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

28 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesaddress 1 · management 2 · industry 1
  • Moved to Silkeborgvej 41E, 1. tv, 8000 Aarhus C
  • Gustav Toft Simonsen stepped down as director
  • Frederik Asklev Flindt Hansen stepped down as director
  • Industry changed to Retail sale of pets and pet supplies (477620)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Gustav Toft Simonsen appointed director
  • Lasse Brask Andersen appointed director
202314 changesaddress 2 · capital 1 · management 1 · ownership 9 · accounts 1
  • Moved to Håndværkervej 24G, 9000 Aalborg
  • Share capital changed from 40,000 DKK to 60,000 DKK
  • Gustav Toft Simonsen stepped down as director
  • Gustav Toft Invest ApS registered as owner (33.33%)
  • Gustav Toft Invest ApS is no longer registered as owner
  • Frederik Flindt Invest ApS registered as owner (33.33%)
  • Frederik Flindt Invest ApS is no longer registered as owner
  • Lasse Brask Holding ApS registered as owner (33.33%)
  • Lasse Brask Holding ApS is no longer registered as owner
  • Vincere Ventures ApS registered as owner (100%)
  • Gustav Toft Invest ApS is no longer registered as owner
  • Frederik Flindt Invest ApS is no longer registered as owner
  • Annual report for 2022 published
  • Moved to Gasværksvej 5, 1, 9000 Aalborg
20221 changeaccounts 1
  • Annual report for 2021 published
20215 changesfounded 1 · management 2 · ownership 2
  • Registered as The Sneaker Store ApS
  • Frederik Asklev Flindt Hansen appointed director
  • Gustav Toft Simonsen appointed director
  • Gustav Toft Invest ApS registered as owner (50%)
  • Frederik Flindt Invest ApS registered as owner (50%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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