PP af 1. april 2025 ApS
Private limited companyCVR 42452718BrabrandActive
PP af 1. april 2025 ApS is a private limited company, based in Brabrand, active in retail sale of pets and pet supplies, founded in 2021. The company made a loss in both 2024 and 2025, most recently DKK 212k. Equity fell to DKK 536k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 1.4m to DKK 212k (2024 → 2025).
- Equity fell 24% (2024 → 2025), to DKK 536k.
Employees
- 1 more employees than a year earlier: 4 (03/2025) against 3 (03/2024).
Registrations, last 24 months
- 30/04/2025: Moved to Helenelyst 39, 8220 Brabrand
- 10/04/2025: Name changed from PrimePet ApS to PP af 1. april 2025 ApS
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −97 | −62 | −576 | −310 | −117 | +62.4% |
| Operating profit (EBIT) | −112 | −203 | −1,580 | −1,806 | −474 | +73.7% |
| Profit before tax | −112 | −235 | −1,580 | −1,818 | −476 | +73.8% |
| Net profit | −88 | −162 | −1,210 | −1,396 | −212 | +84.8% |
| Total assets | 478 | 2,441 | 2,747 | 1,597 | 944 | −40.8% |
| Equity | 84 | 227 | 1,949 | 710 | 536 | −24.5% |
| Liabilities | 326 | 1,782 | 360 | 887 | 408 | −54% |
| Cash and cash equivalents | 44 | 15 | 50 | 31 | 0 | −99.9% |
| Average number of employees | 1 | 2 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/04/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 02/06/2023 | The company | PDF not statedXBRL |
| 2021 | 08/06/2021 – 31/12/2021 | 28/06/2022 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 66,176of 69,742 Better than 5% | No. 41,349of 69,964 Better than 41% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 71of 76 Better than 7% | No. 27of 77 Better than 66% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 32,300of 33,588 Better than 4% | No. 19,465of 33,687 Better than 42% |
| All companies of type ApS66,508 companies in the comparison | No. 63,514of 66,379 Better than 4% | No. 37,255of 66,505 Better than 44% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- PP af 1. april 2025 ApS−DKK 117k
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- PP af 1. april 2025 ApS−DKK 212k
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- PP af 1. april 2025 ApSDKK 536k
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- PP af 1. april 2025 ApS4
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Haj Invest ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Heidi Agen | Director | 08/06/2021 |
| Jes Gravgaard Jensen | CEO | 08/06/2021 |
- Founders
- BELAPHAN Holding ApS, Sonega Holding ApS
Signing rule: Selskabet tegnes af to direktører i forening.
Address and production units
1 active production unitsHelenelyst 39
8220 Brabrand
Aarhus Municipality · Postcode 8220
Other companies at the address (1)
- Munus ApSAccounting, bookkeeping and auditing; tax consultancy
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PP af 1. april 2025 ApS | Helenelyst 39, 8220 Brabrand | 4 | 1027244161 |
Purpose
At drive handel og hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaddress 1 · accounts 1 · name 1 · industry 1
- AddressMoved to Helenelyst 39, 8220 Brabrand
- AccountsAnnual report for 2024 published
- NameName changed from PrimePet ApS to PP af 1. april 2025 ApS
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
20242 changesaddress 1 · accounts 1
- AddressMoved to Sletvej 50U, 8310 Tranbjerg J
- AccountsAnnual report for 2023 published
20234 changesownership 3 · accounts 1
- OwnershipHAJ INVEST ApS registered as owner (100%)
- OwnershipBELAPHAN Holding ApS is no longer registered as owner
- OwnershipSonega Holding ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
20222 changescapital 1 · accounts 1
- CapitalShare capital changed from 50,000 DKK to 60,000 DKK
- AccountsAnnual report for 2021 published
20218 changescapital 1 · address 1 · name 1 · founded 1 · management 2 · ownership 2
- CapitalShare capital changed from 40,000 DKK to 50,000 DKK
- AddressMoved to Michael Drewsens Vej 18, 8270 Højbjerg
- NameName changed from HAJ INVEST II ApS to PrimePet ApS
- FoundedRegistered as HAJ INVEST II ApS
- ManagementHeidi Agen appointed director
- ManagementJes Gravgaard Jensen appointed ceo
- OwnershipBELAPHAN Holding ApS registered as owner (33.33%)
- OwnershipSonega Holding ApS registered as owner (50%)
Related companies
Same industry in Aarhus
- CBM Trading ApS24 employees
- Det rigtige hundeudstyr ApS2 employees
- The Sneaker Store ApS2 employees
Same people in management
- BEUMER Group A/Svia Jes Gravgaard Jensen
- Samson Agro A/Svia Jes Gravgaard Jensen
- Dantherm Denmark A/Svia Jes Gravgaard Jensen
- Hatting A/Svia Jes Gravgaard Jensen
- Verdo Teknik A/Svia Jes Gravgaard Jensen
- Verdo Energy Systems A/Svia Jes Gravgaard Jensen
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- All About Dogs ApSDKK 4.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.