All About Dogs ApS
Private limited companyCVR 40008667OdderActive
All About Dogs ApS is a private limited company, based in Odder, active in retail sale of pets and pet supplies, founded in 2018. Equity was negative at the end of 2025 (−DKK 2.6m). After a loss in 2024, the company made a profit of DKK 1.2m in 2025. Measured by gross profit, it ranks no. 6 of 78 companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 164% (2024 → 2025), to DKK 4.8m.
- Net profit went from a loss of DKK 1.2m to a profit of DKK 1.2m (2024 → 2025).
Employees
- 9 more employees than a year earlier: 19 (07/2026) against 10 (07/2025).
Management and owners, last 24 months
- Stepped down: Sune Staustrup Skytte (director, 31/03/2025).
- New owners registered: J. Reeh Holding ApS (03/01/2025) and Fremad Bagud Holding ApS (03/01/2025).
- No longer registered as owner: J. Reeh Holding ApS (02/01/2025), Fremad Bagud Holding ApS (02/01/2025) and Staustrup Holding ApS (03/01/2025).
Registrations, last 24 months
- 08/07/2026: Name changed from Luksushund ApS to All About Dogs ApS
- 22/04/2026: Moved to Hedegårdsvej 11, Boulstrup, 8300 Odder
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −154 | −100 | −1,775 | −380 | 1,804 | 4,758 | +163.7% |
| Operating profit (EBIT) | −189 | −280 | −2,413 | −2,343 | −746 | 1,687 | +326.1% |
| Profit before tax | 380 | 189 | −2,451 | −2,663 | −1,154 | 1,186 | +202.8% |
| Net profit | 380 | 189 | −2,451 | −2,663 | −1,154 | 1,186 | +202.8% |
| Total assets | 351 | 763 | 1,580 | 3,732 | 4,372 | 7,894 | +80.5% |
| Equity | 69 | 257 | −2,194 | −3,160 | −3,814 | −2,627 | +31.1% |
| Liabilities | 282 | 505 | 3,774 | 6,830 | 8,061 | 10,458 | +29.7% |
| Cash and cash equivalents | 123 | 142 | 5 | 18 | 21 | 510 | +2,356.1% |
| Average number of employees | 1 | 1 | – | 6 | 9 | 10 | +11.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 2.6m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 11/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 10/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 14,193of 69,742 Better than 80% | No. 68,579of 69,964 Better than 2% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 4of 76 Better than 96% | No. 75of 77 Better than 3% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 9,030of 33,588 Better than 73% | No. 32,708of 33,687 Better than 3% |
| All companies of type ApS66,508 companies in the comparison | No. 14,499of 66,379 Better than 78% | No. 65,121of 66,505 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- All About Dogs ApSDKK 4.8m
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- All About Dogs ApSDKK 1.2m
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- All About Dogs ApS−DKK 2.6m
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- All About Dogs ApS19
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Simonsen Ventures ApS15%
- KP Invest Holding ApS25%
- J. Reeh Holding ApS25%
- Fremad Bagud Holding ApS20%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Frederik Reenberg Simonsen | Director | 03/08/2023 |
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Founders
- Tiny House Holding ApS
Former management (7)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mie Thorsø Munk | CEO | 08/11/2018 | 11/05/2022 |
| Sune Staustrup Skytte | Director | 11/05/2022 | 31/03/2025 |
| Jens Raith | Board member | 03/08/2023 | 26/06/2024 |
| Klavs Pedersen | Board member | 03/08/2023 | 26/06/2024 |
| Jonas Reeh Petersen | Board member | 03/08/2023 | 26/06/2024 |
| Thomas Krøis | Chair of the board | 03/08/2023 | 26/06/2024 |
| Ammar Ali | Board member | 02/09/2023 | 26/06/2024 |
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsHedegårdsvej 11
8300 Odder
Odder Municipality · Postcode 8300
Other companies at the address (2)
- iTools ApSWholesale of hardware, heating equipment and supplies
- Lynge Produktion ApSManufacture of metal structures and parts of structures
| Production unit | Address | Employees | P number |
|---|---|---|---|
| All About Dogs ApS | Hedegårdsvej 11, Boulstrup, 8300 Odder | 36 | 1024115832 |
Purpose
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
73 registered events20263 changesname 1 · accounts 1 · address 1
- NameName changed from Luksushund ApS to All About Dogs ApS
- AccountsAnnual report for 2025 published
- AddressMoved to Hedegårdsvej 11, Boulstrup, 8300 Odder
20258 changesaccounts 1 · management 1 · ownership 5 · industry 1
- AccountsAnnual report for 2024 published
- ManagementSune Staustrup Skytte stepped down as director
- OwnershipJ. REEH HOLDING ApS registered as owner (25%)
- OwnershipFremad Bagud Holding ApS registered as owner (20%)
- OwnershipStaustrup Holding ApS is no longer registered as owner
- OwnershipJ. REEH HOLDING ApS is no longer registered as owner
- OwnershipFremad Bagud Holding ApS is no longer registered as owner
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
202410 changesownership 3 · accounts 1 · management 5 · capital 1
- OwnershipKP INVEST HOLDING ApS registered as owner (25%)
- OwnershipRaith Holding ApS is no longer registered as owner
- OwnershipKP INVEST HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
- ManagementAmmar Ali stepped down as board member
- ManagementJens Raith stepped down as board member
- ManagementKlavs Pedersen stepped down as board member
- ManagementJonas Reeh Petersen stepped down as board member
- ManagementThomas Krøis stepped down as chair of the board
- CapitalShare capital changed from 71,538 DKK to 74,940 DKK
202323 changesaddress 1 · management 6 · capital 2 · ownership 13 · accounts 1
- AddressMoved to Langebjerg 3, 4000 Roskilde
- ManagementAmmar Ali appointed board member
- CapitalShare capital changed from 61,333 DKK to 71,538 DKK
- ManagementJens Raith appointed board member
- ManagementKlavs Pedersen appointed board member
- ManagementJonas Reeh Petersen appointed board member
- ManagementThomas Krøis appointed chair of the board
- ManagementFrederik Reenberg Simonsen appointed director
- OwnershipStaustrup Holding ApS registered as owner (15%)
- OwnershipSimonsen Ventures ApS registered as owner (15%)
- OwnershipKP INVEST HOLDING ApS registered as owner (10%)
- OwnershipJ. REEH HOLDING ApS registered as owner (20%)
- OwnershipFremad Bagud Holding ApS registered as owner (15%)
- OwnershipJ. REEH HOLDING ApS is no longer registered as owner
- OwnershipStaustrup Holding ApS is no longer registered as owner
- OwnershipFremad Bagud Holding ApS is no longer registered as owner
- OwnershipSimonsen Ventures ApS is no longer registered as owner
- CapitalShare capital changed from 50,000 DKK to 61,333 DKK
- OwnershipJ. REEH HOLDING ApS registered as owner (25%)
- OwnershipRaith Holding ApS registered as owner (10%)
- OwnershipJ. REEH HOLDING ApS is no longer registered as owner
- OwnershipRaith Holding ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
202216 changesownership 12 · address 1 · management 2 · accounts 1
- OwnershipStaustrup Holding ApS registered as owner (20%)
- OwnershipJ. REEH HOLDING ApS registered as owner (20%)
- OwnershipFremad Bagud Holding ApS registered as owner (20%)
- OwnershipRaith Holding ApS registered as owner (5%)
- OwnershipSimonsen Ventures ApS registered as owner (20%)
- OwnershipStaustrup Holding ApS is no longer registered as owner
- OwnershipFremad Bagud Holding ApS is no longer registered as owner
- OwnershipJ. REEH HOLDING ApS is no longer registered as owner
- AddressMoved to Knud Bro Alle 4D, 3660 Stenløse
- ManagementSune Staustrup Skytte appointed director
- ManagementMie Thorsø Munk stepped down as ceo
- OwnershipStaustrup Holding ApS registered as owner (33.33%)
- OwnershipFremad Bagud Holding ApS registered as owner (33.33%)
- OwnershipJ. REEH HOLDING ApS registered as owner (33.33%)
- OwnershipTINY HOUSE HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
20215 changesownership 1 · address 3 · accounts 1
- OwnershipBondtofte Holding ApS is no longer registered as owner
- AddressMoved to Hejreskovvej 10F, Munkegårde, 3490 Kvistgård
- AddressMoved to Fredensborgvej 15A, 3080 Tikøb
- AccountsAnnual report for 2020 published
- AddressMoved to Fredensborgvej 15A, 3080 Tikøb
20203 changesownership 2 · address 1
- OwnershipTINY HOUSE HOLDING ApS registered as owner (100%)
- OwnershipTINY HOUSE HOLDING ApS is no longer registered as owner
- AddressMoved to Pilehøj 8, 2990 Nivå
20192 changesownership 1 · address 1
- OwnershipBondtofte Holding ApS registered as owner (10%)
- AddressMoved to Gribskovvænget 37, Gadevang, 3400 Hillerød
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Luksushund ApS
- ManagementMie Thorsø Munk appointed ceo
- OwnershipTINY HOUSE HOLDING ApS registered as owner (66.67%)
Related companies
Same people in management
- Hobbii A/Svia Jonas Reeh Petersen
- GoGift.com A/Svia Klavs Pedersen
- Fastspeed A/Svia Jens Raith
- Sagafjord ApSvia Thomas Krøis
- Smartresponse A/Svia Klavs Pedersen
- Copenhagen Grooming ApSvia Jonas Reeh Petersen
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- Vuffeli ApSDKK 3.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.