The Jewellery Room ApS
Private limited companyCVR 32285732København KActive
The Jewellery Room ApS is a private limited company, based in København K, active in retail sale of watches and jewellery, founded in 2009. The company went from a profit in 2024 to a loss of DKK 5.3m in 2025. With 12 employees, the company is about 4 times larger than the industry median. Equity grew to DKK 13.8m in 2025.
Key figures · financial year 2025
Gross profit−DKK 1.2m−241.8% vs. 2024
Net profit−DKK 5.3m−1,564.3% vs. 2024
EquityDKK 13.8m+756.4% vs. 2024
Employees12latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 242% (2024 → 2025), to −DKK 1.2m.
- Net profit went from a profit of DKK 360k to a loss of DKK 5.3m (2024 → 2025).
- Equity rose 756% (2024 → 2025), to DKK 13.8m.
Employees
- 3 more employees than a year earlier: 12 (08/2026) against 9 (08/2025).
Management and owners, last 24 months
- New in management: Pernille Møbjerg Knudsen (board member, 15/04/2025), Jesper Bjørn Madsen (board member, 15/04/2025) and Raksha Khetan (board member, 15/04/2025) (+1).
- Stepped down: Frederik Güldner Kolenda (board member, 15/04/2025) and Christian Mariager (board member, 15/04/2025).
- New owners registered: Goldmind Hub ApS (15/04/2025), Goldmind Family ApS (15/04/2025) and Lotus One Investment Pte. Ltd. (15/04/2025).
- No longer registered as owner: Kope Invest ApS (15/04/2025), Techhub Invest ApS (15/04/2025) and Giraf ApS (15/04/2025) (+2).
Registrations, last 24 months
- 27/10/2025: Moved to Bredgade 35, st, 1260 København K
- 15/04/2025: Share capital changed from 272,445 DKK to 280,696 DKK
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −456 | −597 | −501 | 456 | 881 | −1,248 | −241.8% |
| Operating profit (EBIT) | −2,059 | −2,301 | −3,196 | −2,017 | −1,556 | −4,971 | −219.5% |
| Profit before tax | −2,143 | −2,438 | – | – | −2,195 | −5,278 | −140.5% |
| Net profit | −2,042 | −2,438 | −3,377 | −2,158 | 360 | −5,278 | −1,564.3% |
| Total assets | 2,255 | 6,384 | 3,935 | 4,613 | 7,655 | 20,601 | +169.1% |
| Equity | 192 | 3,454 | 77 | 30 | 1,615 | 13,834 | +756.4% |
| Liabilities | 2,063 | 2,930 | 3,858 | 4,583 | 6,040 | 6,767 | +12% |
| Cash and cash equivalents | 284 | 3,744 | 475 | 391 | 791 | 13,035 | +1,548.6% |
| Average number of employees | 4 | 5 | 6 | 5 | 5 | 7 | +40% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 11/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 26/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 01/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 05/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Gross profit−DKK 1.2mNo. 240 of 242
Better than 1% of the companies in the industry
EquityDKK 13.8mNo. 24 of 242
Better than 90% of the companies in the industry
Number of employees12No. 45 of 242
Better than 82% of the companies in the industry
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,907of 69,742 Better than 1% | No. 7,346of 69,964 Better than 90% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 218of 220 Better than 1% | No. 10of 220 Better than 96% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 24,544of 24,791 Better than 1% | No. 5,511of 24,909 Better than 78% |
| All companies of type ApS66,508 companies in the comparison | No. 65,728of 66,379 Better than 1% | No. 5,454of 66,505 Better than 92% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewelleryGross profit
- The Jewellery Room ApS−DKK 1.2m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
Net profit
- The Jewellery Room ApS−DKK 5.3m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
Equity
- The Jewellery Room ApSDKK 13.8m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
Employees
- The Jewellery Room ApS12
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Goldmind Hub ApS20%
- Goldmind Family ApS20%
- Lotus One Investment Pte. Ltd.50%
The Jewellery Room ApS
Management
8 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Pernille Møbjerg Knudsen | CEO | 01/01/2021 |
| Charlotte Møbjerg Ansel-Henry | Director | 01/01/2021 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Alexander Vilhelm Martensen-Larsen | Chair of the board | 26/02/2021 |
| Jens Christensen Kam | Board member | 10/10/2023 |
| Pernille Møbjerg Knudsen | Board member | 15/04/2025 |
| Jesper Bjørn Madsen | Board member | 15/04/2025 |
| Raksha Khetan | Board member | 15/04/2025 |
| Singh Nirmal Madan Mansingh | Board member | 15/04/2025 |
- Founders
- Fravis Holding ApS
Former management (11)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Frank Visti Møbjerg | Chair of the board | 07/07/2009 | 26/02/2021 |
| Anthony Ruben Ansel-Henry | Board member | 07/07/2009 | 22/08/2017 |
| Charlotte Møbjerg Ansel-Henry | Board member | 07/07/2009 | 29/03/2019 |
| Charlotte Møbjerg Ansel-Henry | CEO | 07/07/2009 | 31/12/2020 |
| Martin Nordestgaard Knudsen | Board member | 18/06/2013 | 22/08/2017 |
| Pernille Møbjerg Knudsen | Director | 01/01/2014 | 31/12/2020 |
| Henrik Søndermark | Board member | 22/08/2017 | 01/12/2021 |
| Niels Erik Michel Normann | Board member | 31/08/2018 | 01/12/2021 |
| Peter Michael Knud Oxholm Zigler | Board member | 29/03/2019 | 26/02/2021 |
| Frederik Güldner Kolenda | Board member | 29/03/2019 | 15/04/2025 |
| Christian Mariager | Board member | 01/12/2021 | 15/04/2025 |
Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør i forening med bestyrelsesformanden.
Address and production units
1 active production unitsBredgade 35
1260 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| The Jewellery Room ApS | Bredgade 35, st, 1260 København K | 12 | 1015377352 |
Purpose
Selskabets formål er at bygge en global markedsplads med kommunikation og branding af smykkedesignere samt at udvikle og drive en e-handelsplatform.
The purpose is quoted from the register in Danish.
Changes year by year
79 registered events12015
02016
72017
22018
102019
52020
142021
12022
72023
22024
182025
12026
20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202518 changesaddress 1 · accounts 1 · capital 1 · management 6 · ownership 8 · industry 1
- AddressMoved to Bredgade 35, st, 1260 København K
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 272,445 DKK to 280,696 DKK
- ManagementSingh Nirmal Madan Mansingh appointed board member
- ManagementRaksha Khetan appointed board member
- ManagementJesper Bjørn Madsen appointed board member
- ManagementPernille Møbjerg Knudsen appointed board member
- ManagementChristian Mariager stepped down as board member
- ManagementFrederik Güldner Kolenda stepped down as board member
- OwnershipLotus One Investment Pte. Ltd. registered as owner (50%)
- OwnershipGoldmind Family ApS registered as owner (20%)
- OwnershipGoldmind Hub ApS registered as owner (20%)
- OwnershipGIRAF ApS is no longer registered as owner
- OwnershipTechhub Invest ApS is no longer registered as owner
- OwnershipKope Invest ApS is no longer registered as owner
- OwnershipGoldmind Hub ApS is no longer registered as owner
- OwnershipGoldmind Family ApS is no longer registered as owner
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20242 changescapital 1 · accounts 1
- CapitalShare capital changed from 262,693 DKK to 272,445 DKK
- AccountsAnnual report for 2023 published
20237 changesmanagement 1 · ownership 3 · capital 2 · accounts 1
- ManagementJens Christensen Kam appointed board member
- OwnershipGoldmind Hub ApS registered as owner (25%)
- OwnershipGoldmind Family ApS registered as owner (25%)
- OwnershipGoldmind Holding ApS is no longer registered as owner
- CapitalShare capital changed from 258,603 DKK to 262,693 DKK
- AccountsAnnual report for 2022 published
- CapitalShare capital changed from 245,426 DKK to 258,603 DKK
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
202114 changesmanagement 8 · capital 3 · ownership 2 · accounts 1
- ManagementChristian Mariager appointed board member
- ManagementNiels Erik Michel Normann stepped down as board member
- ManagementHenrik Søndermark stepped down as board member
- CapitalShare capital changed from 204,522 DKK to 245,426 DKK
- OwnershipGIRAF ApS registered as owner (10%)
- AccountsAnnual report for 2020 published
- CapitalShare capital changed from 191,739 DKK to 204,522 DKK
- OwnershipTechhub Invest ApS registered as owner (5%)
- CapitalShare capital changed from 181,171 DKK to 191,739 DKK
- ManagementAlexander Vilhelm Martensen-Larsen appointed chair of the board
- ManagementPeter Michael Knud Oxholm Zigler stepped down as board member
- ManagementFrank Visti Møbjerg stepped down as chair of the board
- ManagementPernille Møbjerg Knudsen appointed ceo
- ManagementCharlotte Møbjerg Ansel-Henry appointed director
20205 changesmanagement 2 · capital 2 · ownership 1
- ManagementPernille Møbjerg Knudsen stepped down as director
- ManagementCharlotte Møbjerg Ansel-Henry stepped down as ceo
- CapitalShare capital changed from 163,315 DKK to 181,171 DKK
- OwnershipSØNDERMARK ApS is no longer registered as owner
- CapitalShare capital changed from 151,854 DKK to 163,315 DKK
201910 changesaddress 1 · capital 1 · management 3 · ownership 4 · industry 1
- AddressMoved to Møntergade 16, st, 1116 København K
- CapitalShare capital changed from 135,869 DKK to 151,854 DKK
- ManagementFrederik Güldner Kolenda appointed board member
- ManagementPeter Michael Knud Oxholm Zigler appointed board member
- ManagementCharlotte Møbjerg Ansel-Henry stepped down as board member
- OwnershipKope Invest ApS registered as owner (15%)
- OwnershipGoldmind Holding ApS registered as owner (50%)
- OwnershipSØNDERMARK ApS registered as owner (5%)
- OwnershipGoldmind Holding ApS is no longer registered as owner
- IndustryIndustry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
20182 changesmanagement 1 · name 1
- ManagementNiels Erik Michel Normann appointed board member
- NameName changed from Jewellery Room ApS to The Jewellery Room ApS
20177 changesname 1 · capital 1 · management 3 · ownership 2
- NameName changed from GOLDMIND COMMUNICATION ApS to Jewellery Room ApS
- CapitalShare capital changed from 125,000 DKK to 135,869 DKK
- ManagementHenrik Søndermark appointed board member
- ManagementMartin Nordestgaard Knudsen stepped down as board member
- ManagementAnthony Ruben Ansel-Henry stepped down as board member
- OwnershipGoldmind Holding ApS registered as owner (90%)
- OwnershipFRAVIS HOLDING ApS is no longer registered as owner
20151 changeaddress 1
- AddressMoved to Kronprinsensgade 13, 4, 1114 København K
20142 changesaddress 1 · management 1
- AddressMoved to Pilestræde 35, 1, 1112 København K
- ManagementPernille Møbjerg Knudsen appointed director
20131 changemanagement 1
- ManagementMartin Nordestgaard Knudsen appointed board member
20121 changeaddress 1
- AddressMoved to Tirsbækvej 22, 2720 Vanløse
20097 changesindustry 1 · founded 1 · management 4 · ownership 1
- IndustryIndustry changed to Public relations og kommunikation (702100)
- FoundedRegistered as GOLDMIND COMMUNICATION ApS
- ManagementAnthony Ruben Ansel-Henry appointed board member
- ManagementCharlotte Møbjerg Ansel-Henry appointed ceo
- ManagementCharlotte Møbjerg Ansel-Henry appointed board member
- ManagementFrank Visti Møbjerg appointed chair of the board
- OwnershipFRAVIS HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- Bucherer Denmark ApS116 employees
- Maanesten A/S107 employees
- Plaza Ure & Smykker A/S93 employees
- Pico ApS50 employees
- Sisi Copenhagen ApS44 employees
- ENAMEL Copenhagen ApS31 employees
Same people in management
- Imerco A/Svia Christian Mariager
- Zebra A/Svia Christian Mariager
- DK Company A/Svia Alexander Vilhelm Martensen-Larsen
- Gubra A/Svia Alexander Vilhelm Martensen-Larsen
- Brunata A/Svia Christian Mariager
- Give Elementfabrik A/Svia Alexander Vilhelm Martensen-Larsen
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.