Pico ApS
Private limited companyCVR 40629882HellerupActive
Pico ApS is a private limited company, based in Hellerup, active in retail sale of watches and jewellery, founded in 2019. Net profit rose 45% from 2024 to 2025, ending at DKK 4.4m. Operations are spread over 5 production units in 5 towns. With 50 employees, the company is about 17 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 15% (2024 → 2025), to DKK 18m.
- Net profit rose 45% (2024 → 2025), to DKK 4.4m.
- Equity rose 12% (2024 → 2025), to DKK 41.8m.
Employees
- 14 more employees than a year earlier: 50 (07/2026) against 36 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 15,647 | 16,664 | 14,672 | 19,600 | 15,609 | 17,991 | +15.3% |
| Operating profit (EBIT) | 7,027 | 5,143 | 4,438 | 9,321 | 4,798 | 6,300 | +31.3% |
| Profit before tax | 6,898 | 5,059 | 4,127 | 8,354 | 3,791 | 5,638 | +48.7% |
| Net profit | 5,353 | 3,931 | 3,290 | 6,406 | 3,006 | 4,369 | +45.3% |
| Total assets | 31,128 | 29,444 | 51,441 | 61,399 | 60,245 | 64,629 | +7.3% |
| Equity | 24,613 | 23,544 | 26,835 | 34,411 | 37,417 | 41,786 | +11.7% |
| Liabilities | 5,582 | 5,028 | 23,710 | 25,888 | 21,594 | 21,446 | −0.7% |
| Cash and cash equivalents | 9,029 | 8,277 | 798 | 3,632 | 1,204 | 6,399 | +431.7% |
| Average number of employees | 21 | 19 | 22 | 19 | 19 | 18 | −5.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 07/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 02/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 3,327of 4,412 Better than 25% | No. 1,403of 4,466 Better than 69% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 2,300of 33,588 Better than 93% | No. 1,363of 33,687 Better than 96% |
| All companies of type ApS66,508 companies in the comparison | No. 2,833of 66,379 Better than 96% | No. 2,432of 66,505 Better than 96% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- Pico ApSDKK 18m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Pico ApSDKK 4.4m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- Pico ApSDKK 41.8m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- Pico ApS50
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Pico Copenhagen Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anne-Marie Pico | Director | 28/06/2019 |
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Founders
- Anne-Marie Pico
Signing rule: Virksomheden tegnes af direktøren.
Address and production units
5 active production unitsSvanemøllevej 58
2900 Hellerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pico Østerbro | Østerbrogade 98, 2100 København Ø | 32 | 1028962610 |
| Pico Århus | Guldsmedgade 6, 8000 Aarhus C | 10 | 1028962947 |
| Pico ApS | Svanemøllevej 58, 2900 Hellerup | 7 | 1024836807 |
| Pico City | Grønnegade 36, 1107 København K | 1 | 1028962556 |
| Pico Frederiksberg | Gammel Kongevej 127, 1850 Frederiksberg C | – | 1028962858 |
Purpose
Selskabets formål er at drive virksomhed med design, produktion og salg af smykker og andre accessories samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Svanemøllevej 58, 2900 Hellerup
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changesownership 2
- OwnershipPico Copenhagen Holding ApS registered as owner (100%)
- OwnershipAnne-Marie Pico is no longer registered as owner
20193 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Pico ApS
- ManagementAnne-Marie Pico appointed director
- OwnershipAnne-Marie Pico registered as owner (100%)
Related companies
Same industry in København
- Bucherer Denmark ApS116 employees
- Maanesten A/S107 employees
- Plaza Ure & Smykker A/S93 employees
- Sisi Copenhagen ApS44 employees
- ENAMEL Copenhagen ApS31 employees
- Hartmann´s ApS28 employees
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.