The Core House ApS
Private limited companyCVR 44432188VirumActive
The Core House ApS is a private limited company, based in Virum, active in fitness facilities, founded in 2023. After a loss in 2024, the company made a profit of DKK 241k in 2025. With 6 employees, the company is about 3 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 128% (2024 → 2025), to DKK 1.5m.
- Net profit went from a loss of DKK 221k to a profit of DKK 241k (2024 → 2025).
- Equity turned positive again: DKK 59,719 (2024 → 2025).
Employees
- 4 fewer employees than a year earlier: 6 (07/2026) against 10 (07/2025).
Management and owners, last 24 months
- New in management: Josephine Friis Krag Løvendahl (ceo, 01/05/2026).
- Stepped down: Sune Schlüter Harmsen (director, 01/05/2026).
- New owners registered: Josephine Friis Krag Løvendahl (01/05/2026).
- No longer registered as owner: Sune Schlüter Harmsen (01/05/2026) and Pernille Fals Bahrt (01/05/2026).
Registrations, last 24 months
- 12/08/2026: Name changed from RUSH Studio ApS to The Core House ApS
- 05/05/2026: Moved to Malmmosevej 133, 2830 Virum
- 01/01/2025: Industry changed to Fitness facilities (931300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 639 | 1,457 | +128.1% |
| Operating profit (EBIT) | −285 | 404 | +241.7% |
| Profit before tax | −283 | 322 | +213.8% |
| Net profit | −221 | 241 | +208.9% |
| Total assets | 673 | 846 | +25.8% |
| Equity | −181 | 60 | +132.9% |
| Liabilities | 854 | 785 | −8.1% |
| Cash and cash equivalents | 234 | 523 | +123.8% |
| Average number of employees | 2 | 1 | −50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 7% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/04/2026 | The company | PDF not statedXBRL |
| 2024 | 14/11/2023 – 31/12/2024 | 01/07/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
361 companies in the databaseComparison with the other companies in fitness facilities based on the latest financial year.
Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 37,494of 69,742 Better than 46% | No. 56,831of 69,964 Better than 19% |
| Same industry and fewer than 20 employees263 companies in the comparison | No. 61of 263 Better than 77% | No. 147of 263 Better than 44% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 7,269of 16,614 Better than 56% | No. 11,165of 16,661 Better than 33% |
| All companies of type ApS66,508 companies in the comparison | No. 36,194of 66,379 Better than 45% | No. 53,062of 66,505 Better than 20% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Fitness facilities- The Core House ApSDKK 1.5m
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- The Core House ApSDKK 241k
- Pure Gym Denmark A/SDKK 120.5m
- SATS Danmark A/S−DKK 24.5m
- The Core House ApSDKK 59,719
- Pure Gym Denmark A/SDKK 181.4m
- SATS Danmark A/S−DKK 478.8m
- The Core House ApS6
- Pure Gym Denmark A/S1,676
- SATS Danmark A/S965
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Josephine Friis Krag Løvendahl100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Josephine Friis Krag Løvendahl | CEO | 01/05/2026 |
- Founders
- Sune Schlüter Harmsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Sune Schlüter Harmsen | Director | 14/11/2023 | 01/05/2026 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsMalmmosevej 133
2830 Virum
| Production unit | Address | Employees | P number |
|---|---|---|---|
| The Core House ApS | Malmmosevej 133, 2830 Virum | 5 | 1029835620 |
Purpose
Selskabets formål er at drive fitnesscenter med personlig træning, samt enhver virksomhed i hermed stående forbindelse.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20268 changesname 1 · address 1 · management 2 · ownership 3 · accounts 1
- NameName changed from RUSH Studio ApS to The Core House ApS
- AddressMoved to Malmmosevej 133, 2830 Virum
- ManagementJosephine Friis Krag Løvendahl appointed ceo
- ManagementSune Schlüter Harmsen stepped down as director
- OwnershipJosephine Friis Krag Løvendahl registered as owner (100%)
- OwnershipPernille Fals Bahrt is no longer registered as owner
- OwnershipSune Schlüter Harmsen is no longer registered as owner
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Fitness facilities (931300)
20241 changeaddress 1
- AddressMoved to Bredland 16, 2850 Nærum
20234 changesownership 2 · founded 1 · management 1
- OwnershipPernille Fals Bahrt registered as owner (50%)
- FoundedRegistered as RUSH Studio ApS
- ManagementSune Schlüter Harmsen appointed director
- OwnershipSune Schlüter Harmsen registered as owner (50%)
Related companies
Same industry in Lyngby-Taarbæk
- SATS Danmark A/S965 employees
- Fitness Farum ApS29 employees
- Train ApS24 employees
Largest in the industry
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- FitnessX A/SDKK 113.9m
- Fitness & Dreams ApSDKK 24.2m
- Arca ApSDKK 21.2m
- Well-come Fitness K/SDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.